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Approximately 3 million New Zealanders aged 14+ own or use a mobile phone — and new research from Roy Morgan shows that more New Zealanders are now using their mobile phones to send text messages (89%) than making phone calls (80%).

Other mobile phone functions used include taking photos (44%), playing games (23%), playing music (19%) and Bluetooth functions (19%).

This research is based on a New Zealand wide survey of 12,000 people conducted over the 12 months to October 2011, of whom 10,405 own or use a mobile phone.

Mobile Phone Usage by New Zealanders

Base: New Zealanders (14+) who own or use a mobile phone.
Source: Roy Morgan Single Source September 2010 — October 2011, n=12,000, of whom 10,405 own/use a mobile phone.

When looking at mobile phone usage by age groups, among the 14-17 year olds, over 30% more sent text messages than made phone calls (90% vs 58%). This gap decreases with age up to people aged 65+, where this group makes more phones calls than sending text messages.

Pip Elliott, Client Services Director, Roy Morgan Research, says:

“The convenience of a mobile phone enables consumers to do much more than calling or texting. Mobile Phones now are not only capable of video calls, photos, games, data transfer, internet and email, but also have ability to provide instant social media alerts  from Facebook, Twitter and other platforms.

“The fact that consumers are using more diverse functions available on their mobile phones has been the driving force behind mobile manufacturers and designers’ creativeness. Manufacturers need to understand mobile handset preferences by age group, gender, and other major demographics - and the different functions they deem important to ensure their products are more accurately targeted.”

Roy Morgan has a range of ready made research reports and profiles available on the mobile phone market.

To view or purchase Roy Morgan’s Mobile Phone Handsets Profiles, click here. These profiles take an in-depth look at users of Apple iPhone, BlackBerry, LG, Motorola, Nokia, Samsung and Sony Ericson.

To view or purchase Roy Morgan’s Mobile Service Providers (MSP) Customer Profiles, click here.

To view or purchase Roy Morgan’s Internet Profiles, click here. These profiles offer a broad view of customers Browsers, Frequency of use, Internet Connection, Internet Speed, Length of use, Main location of use and Search Engines.

Please click on this link to the Roy Morgan Online Store.

For comments or further detail, please contact:

Pip Elliott, Client Services Director

Email: Pip.Elliott@roymorgan.com

Telephone: (09) 969 6950; Mobile: 021 444 506

About Roy Morgan Research:

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in the United States, United Kingdom, New Zealand and Indonesia. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 65 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on print media measurement, financial behaviour, voting intention and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

Margin of Error

The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size	Percentage Estimate
	40%-60%	25% or 75%	10% or 90%	5% or 95%
5,000	±1.4	±1.2	±0.8	±0.6
50,000	±0.4	±0.4	±0.3	±0.2

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