Testimonials
Mr. Brian Shields, Worldwide Research and Analytics Director, International Herald Tribune (IHT) in London says:
"The IHT has been using ASTEROID for many syndicated media and proprietary surveys over the last couple of years and we have found it an invaluable tool to provide strategic insight. The software is powerful and highly user friendly and makes it very easy to interrogate the data, and with speed. The power of multidimensional statistical analysis gives us competitive advantage in being able to identify 'nuggets' that normal two-dimensional analysis of research data does not yield. I have previously used other bureaux services - IMS, Telmar and New Age - and consider ASTEROID to be vastly superior to all of them in every respect. ASTEROID has also proved to be highly cost effective as there is no per user license fee. Furthermore, we have been able to upload survey data onto CDs with ASTEROID software appended so that agencies and clients can run (our) survey data with complete ease and freedom. This includes our flag ship European Opinion Leaders Survey."
Ms. Bev Dipper, Strategic Marketing Manager, Microsoft Ltd UK says:
"I have been using ASTEROID for a few months now and have found it an invaluable tool to provide strategic insight through making research data speak in revealing ways. It is also very useful in answering ad-hoc questions quickly as it is very easy to interrogate the data. The power of multi-dimensional statistical analysis gives us competitive advantage in being able to identify ‘nuggets’ that normal two-dimensional analysis of research data does not yield"
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