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Roy Morgan Single Source |
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Roy Morgan Single Source puts you in touch with the customer. Armed with a complete picture of your target market, you are in the best position to fine-tune your brand strategies, focus your communications and thereby optimise your marketing budget.
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| NEOs |
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The report, resulting from 5 years of research with more than 50,000 respondents each year, provides new and startling insights into new powerhouse consumers - NEOs - who read more, know more, earn more, are more ethical, demand more and spend more than anyone else in Australia.
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| Readership Survey |
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Our Readership Survey is The Currency in Australia. It is used by every major publisher, every major media agency and many advertising agencies across the country. One of the largest of its kind anywhere in the world, it is now being emulated in New Zealand, USA, and the UK.
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| Young Australians Survey |
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Download the Young Australians Survey Powerpoint Presentation.
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| Accommodation Satisfaction Monitor |
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Click here to view our on-line Accommodation Satisfaction Monitor demonstration.
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| MAPs |
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Marketing and Advertising Planners (MAPs) are Integral Components of Roy Morgan Single Source.
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| Accuracy Summaries |
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Data Accuracy - A compilation of various examples
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Roy Morgan Values Segments *
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*Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network.
Market and consumer research: Marketing directors spend on it, service industries rely on it, manufacturers use it extensively and advertising agencies build great creativity on it. Having data and knowing the answers is not enough. Knowledge leads to understanding and understanding is the foundation for brand preception and market insight. Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network have developed ways of charting likely customer responses. Going beyond demographics profiles to MindSets* offers a window of opportunity, a window into the mind of the customer.
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Roy Morgan ASTEROID |
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ASTEROID software makes survey data truly accessible to people who have to formulate conclusions and recommendations. ASTEROID allows you to explore data, generate and test hypotheses, follow up ideas and trains of thought, search for supporting evidence.
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Poll Subscriptions |
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The Morgan Poll is a valuable up-to-date source of political, social and economic sentiment. Among current subscribers are public university and school libraries, political parties, government departments, private organisations and individuals.
Since 1941, the Morgan Poll has been the most widely known and highly regarded Australian public opinion poll, and has been proven in over 65 Federal and State elections and referendums to be the most accurate in Australia.
If you like you can see the latest poll releases.
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| The Reactor |
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Unlike all other concept test ing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.
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| Natural Exposure |
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Accurately predict, recognise and maximise the value you receive from your advertising.
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Roy Morgan's Ultimate Survey |
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Roy Morgan's Ultimate Survey will reveal all, this board game will provide you with entertainment for your whole family. A fun filled game for all.
Order your copy today.
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