Roy Morgan International is the leader in tourism & travel research with syndicated and customised products and services that meet the needs of all major players in the industry, both domestically and internationally.

Tourism MAP (Marketing & Advertising Planner)

The Holiday Tracking Survey (HTS) and the Air Travel Index (ATI) are linked to Roy Morgan Single Source, the largest consumer research database in the world. Combined, Tourism MAP provides the industry with the most comprehensive and accurate data and analysis available today, including supply measurement, evaluation, flexibility of analysis and linkages to media and the competitive framework.

Holiday Tracking Survey (HTS)

An ongoing tracking survey of holiday and leisure travel, HTS provides detailed information on travel preferences, intentions and behaviour, destination associations, holiday types, brand specific information, attitudes towards holidays and travel plus advertising awareness and taglines.

The key applications include:

• Preference - measures the destination where people would like to holiday in the next two years for short trips of 1-2 nights and/or longer trips.
• Intention - measures the destinations people are planning for a short or longer trip, including the month and year of intended trips.
• Travel behaviour last 12 months - measures the number of trips and places visited on short or long trips for all holidays and non-business trips.
• Last trip behaviour - places visited, accommodation, transport. cost of trip, travel party, information sources, booking methods, and activities.
• Attitudes - towards holidays and travel .
• Holiday types - phrases describing types of holidays for last or next short or long trip.
• Advertising awareness - unprompted and prompted - for domestic and overseas destinations.
• Perspectives -both inbound and outbound.

Air Travel Index (ATI)

The ATI is an ongoing tracking survey of air travel. It provides detailed information on key aspects of air travel (business & leisure), membership of airline clubs and frequent flyer programs, domestic and overseas air travel.

The key aspects are:

• Membership of airline clubs and frequent flyer programs.
• Domestic air travel - measures air travel (business & leisure) in the last 12 months, including frequency and main reason for all trips, and main destination, airlines and car hire companies used and considered, accommodation, and total cost for business trips.
• Overseas air travel - measures air travel in the last 12 months, including frequency, main reason for all trips, main destination, airlines used and considered for business trips.

Unmatched depth of understanding of Tourism & Travel

• Extensive range of attitudes and Roy Morgan Values Segments¹ (for better communications).
• Comprehensive picture of consumer choices in terms of travel.
• Key travel decision measures (to analyse impact of marketing activities and/or identify blockages in the marketing funnel).
• Distribution channels (to understand how different channels are being used for travel information and bookings). Brand and membership specific data (to track brand used, loyalty to strategic alliances and memberships and/ or to identify co-operative marketing opportunities).
• Continuous tracking of key holiday, leisure and air travel measures.
• A direct link to media usage (for more targeted media planning).
• Lifestyles and activities (for identifying and evaluating sponsorship and cross-marketing opportunities).
• Extensive profiling/segmenting of travellers and non travellers.

Whether you are a tourism promoter, tour operator, carrier, hospitality chain, resort, tourist park or car rental company Tourism MAP is an essential business tool.

Tourism MAP is now available for New Zealand, USA, UK & Indonesia.

If you're on the inside looking out or on the outside looking in, Tourism MAP can tell you where the discretionary dollar is going. Now you can get similar insights for each of these three key markets, enabling you to understand competitive pressures and identify market opportunities from both perspectives.

Powerful ASTEROID Windows software.

In contrast with conventional research reports, Tourism MAP is provided on disk with user friendly 'data analysing' software. ASTEROID ensures the data can be used for periodical reports in pre-set formats or re-cut and re-analysed to suit changing business needs.

As an integral part of your subscription, Roy Morgan's specialist analysts will train your staff and conduct workshops to ensure that you can extract the maximum benefit from the data.

In-house demonstration

To fully appreciate the power of Tourism MAP call to arrange a free in-house demonstration.

Email: Tourism@roymorgan.com
For current travel & tourism profiles available online visit: Roy Morgan Online Store

The Roy Morgan Accommodation Satisfaction Monitor

Track and compare your performance in the competitive hospitality market.
As an accommodation provider, how do you measure customer satisfaction with your services? What levels of service do your customers really expect? Do business patrons differ from leisure guests in their satisfaction levels? How do your customers rate your hospitality against your competitors?
A more thorough understanding of your customer’s needs can help you deliver a better quality experience and greater satisfaction that can give your business a critical competitive edge.

Do you measure up?

Conducting surveys is often mistakenly thought to be relatively simple, however correctly gathering, measuring and interpreting the results often requires specialised expertise, especially if you want to benchmark yourself against other providers.
Roy Morgan Research, one of the world’s most experienced market research companies, has developed a global online solution to understanding patron satisfaction across sectors.
The Accommodation Satisfaction Monitor survey is based on a standard set of core questions which your patrons will find quick and easy to complete.

Service attributes measured include:

Interaction Quality

• Having friendly and courteous staff
• Staff being helpful
• Knowledge of staff

Physical Environment Quality

• Quality and comfort of the room
• Cleanliness of the room
• Adequate room facilities (mini bar, hairdryers etc)
• Availability of extra hotel facilities (restaurant, gym etc)

Outcome Quality

• Fast and efficient service
• Room facilities in good working order
• Value for money

View your business in a competitive market.

The survey also monitors patron usage and satisfaction of your competitors. An extensive list of over 50 brands is included to provide you with a greater understanding of your patrons and how your brand measures up.

Click here to view our online demonstration: http://www.surveys.roymorgan.com/surveys/084454/

For further details contact:

Jane Ianniello
International Director of Tourism, Travel & Leisure
Roy Morgan Research