Single Source
Australia, USA, UK, New Zealand and Indonesia
There is only one
Nowhere in the world is there a syndicated research product or series of industry monitors which matches the accuracy, integrity and sheer power of Roy Morgan Single Source research.
Certainly, other forms of research will yield some idea of who your customer is. A recent contender in the research field is "fused" research which composites information to approximate a picture of your target market.
The difference is that Roy Morgan Single Source actually gives you the customer.
Armed with a complete picture of your customer, you are in the best position to fine tune you product strategy, focus your communication, and thereby optimise your marketing budget.
An exact science
Roy Morgan Single Source is thorough, accurate, and will provide you with comprehensive, directly applicable information about your current and future customers. It is unique in that it directs all the questions to each individual from a large base survey sample (more than 50,000 per year in Australia and large samples in the USA, UK, New Zealand and Indonesia). The questions we ask relate to lifestyle and attitudes, media consumption habits(including TV, Radio, Newspapers, Magazines, Cinema, Catalogues, Pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and even recreation and leisure activities.
What you see is what you get
The information that is derived from the field survey work we undertake is weighted carefully against the population average to provide marketers and advertisers with the power to clearly see:
The market - its demographics, geo-demographics and lifestyle
The reasons why people act and think the way they do - across different Roy Morgan ValuesTM
The way people absorb information when and where they obtain it.
The products, brands and services people will buy - across product categories
The places people will buy these products and services - by retailer or service provider.
Steps to power
We interview over 50,000 Australians and large samples in the USA, UK, New Zealand and Indonesia
No Assumptions. No guesses. Just pure hard facts. It's the only way you can be sure that you're targeting your customer.
which gives us Single Source Data
The ultimate data bank. Incredibly versatile, powerful information which even in its raw form yields the path to successful marketing and advertising solutions.
that forms the basis of 14 powerful Roy Morgan Products (MAPS)
Our experts have analysed the wealth of information and have created exciting packages which are designed to discover an edge for a range of users - from publishers and advertising agencies to manufacturers, retailers and service industries.
Roy Morgan Single Source is based on the simple premise that if you want to know everything about your target market, it is critical that you interview people within that target market and put all the questions to them.
No guesswork. No assumptions. No hybrid statistics. No fusion. Just pure, powerful facts.
For more information on Roy Morgan Single Source please contact your closest office.
