Latest REACTOR Election Results
Liberal Ads Appeal Primarily To Their Base Only, ALP Supporters Remain Fairly Unconvinced
As campaign advertising reached a crescendo on Tuesday and Wednesday heading into the enforced electronic political advertising ban and Labor and the Liberals bombarded electors with the full thrust of their advertising budgets Liberal ads continue to appeal only to those already inclined to vote Liberal. The ads consistently fail to appeal to Labor supporters, according to Roy Morgan’s Reactor.
Full article
L-NP Ads Fail to Convert ALP Supporters
Overall the electorate has been more 'persuaded' by ALP advertising than L-NP advertising — according to Roy Morgan's Reactor.
On Wednesday evening and Thursday (November 14/15), electors all over Australia reacted to current political advertising. An Australia-wide sample of 544 electors (229 L-NP supporters and 315 ALP supporters) was selected by Roy Morgan Research using a stratified random probability sampling methodology designed to provide a representative sample of the Australian electorate. Full article
Roy Morgan Reactor: Interest Rates
In the wake of the latest 0.25% interest rate rise by the Reserve Bank, the Roy Morgan Reactor gauges the electorate's response to the various spin politicians are putting on the issue. Full article
Treasurer's Debate - Costello vs Swan
Overall the electorate gave a warmer response to Shadow Treasurer Wayne Swan, than Treasurer Peter Costello, but the real message is the electorate is more interested in what the 'economy' can deliver in the future (education, health, etc) than the mechanisms by which the economy is managed, or the history of economic management, according to Roy Morgan's Reactor. Full Article
Garrett fails to convince ALP supporters — 10/10/07
Peter Garrett’s interview with Paul Bongiorno on Meet the Press, in which he outlines the Labor Party’s support of the recently approved Tamar Valley pulp mill, failed to convince ALP supporters (Red line) of the merits of such a decision, according to Roy Morgan’s Reactor — the online real time reaction device based on an Australia-wide sample of 467 electors. Full Article
Electors 'React' positively To Costello — 30/09/07
Australians reacted positively to Peter Costello’s interview with Laurie Oakes on the Sunday program in which he outlined his views on a vision for the country and the need for concrete policies and a plan, according to Roy Morgan's Reactor. As Costello quietly articulated the need for a vision for the future of the country that involves dealing with climate change, water, building a first-class education system, keeping the tax burden low and providing work for everyone who wants it, L-NP supporters reacted positively and consistently.
The Great Debate - Latest Reactions
Opening Remarks
Economic Management
Unions and Teams
Taxation and Cost of Living
Climate Change
Closing Remarks
Generally, between 50 and 100 respondents are seated in the Reactor theatrette. Each fills in a questionnaire which validates the recruitment criteria and can include a pre-knowledge questionnaire about your market, your brand and competitors. 
Reactor respondents don't have to tick boxes or select from pre-determined answers on a questionnaire. They aren't influenced by 'group leaders' or others' opinions. And they don't become over-analytical pseudo art directors. Their second-by-second responses are instinctive, almost unconscious.