[Roy Morgan Research] Certification

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Certification

Roy Morgan Research is certified to both AS/NZS ISO 9001 and ISO 20252

(NCSI Registration No. 6669)

In July 2007, Roy Morgan Research achieved certification to the new ISO 20252 International Market, Opinion and Social Research standard.This new standard is specific to the market research industry and covers all stages of a research study, including proposals, questionnaire design, field, data analysis and final presentation of results to clients.

Driven by the global market research industry and professional and trade associations, including European Society for Opinion and Market Research (ESOMAR) and Market Research Quality Standards Association (MRQSA), the ISO20252 standard provides an internationally recognised framework for market researchers to work to.

Cultural, social and behavioural differences between countries makes conducting, monitoring and relying upon international research very difficult. The implementation and certification of a management system based on ISO 20252 enables organisations to regulate these differences and carry out cross-border, multi-country research studies with the assurance that working procedures are compatible.

Also, Roy Morgan Research has been certified to AS NZS/ISO 9001 International Quality Systems standard since 1995.Whilst ISO 9001 is a general industry standard, it has provided a sound, globally accepted, framework for quality assurance and continuous improvement for over 20 years, and is still considered the benchmark standard requested by major clients.

Certification is an ongoing process that encourages continuous improvement with a focus on customer satisfaction, and supports the achievement of our organisation's goals. Certification gives us and our clients the confidence that our systems are working efficiently and meet international standards of excellence. As a result, our clients and business partners can be confident that our products and services are not only of the highest quality but are continuously assessed and improved.

Our commitment to Quality affects all aspects of the business and this can be evidenced through our Quality Policy Statement.

QUALITY POLICY

Roy Morgan Research, established since 1941, has always had a strong commitment to quality and recognition of the importance of every individual's involvement in the overall process of ensuring accurate, reliable information.

Our ability to survive and indeed flourish depends on our commitment:

to accuracy and quality
to continually improving all aspects of our organisation's core business, by seeking new and better ways of doing things for our customers
to looking beyond the immediate horizon to ventures which may add value to our business evolution
to treat all personal and sensitive information confidentially, and in a manner that fully complies with the National Privacy Legislation.

Our aim is to have every one of our employees embrace our corporate commitment to quality and continuous improvement and evolution; and understand exactly where they fit in, how they can contribute and add their own individual commitment.

In line with this commitment, Roy Morgan Research is committed to Quality Certification to the AS/NZS ISO 9001 and ISO 20252 International standards.

Michele Levine

CEO

October 2007