Every market leader has a competitive edge.

The ability to discover and leverage this edge is often the difference between successful and unsuccessful companies.

Sixty years ago, Roy Morgan Research discovered that its own competitive edge was helping other organisations discover theirs.

Today the name Roy Morgan Research is one of the most respected in Australian business because it is synonymous with accurate, actionableinformation, providing solutions that have contributed to thesuccess of countless household name products and services.

Roy Morgan Research is a full service research organisation specialising in syndicated consumer information and business solutions.

We're the largest independent Australian research company with offices in each State of Australia, as well as New Zealand, United States of America, United Kingdom and have affiliations with leading research companies throughout the world.

Essentially, we're in the business of providing disciplined qualitative and quantitative research which is designed to make clients more competitive.

Apart from a full complement of outstanding services, we have unparalleled experience in offering both a tested research tradition and the ability to adapt our services to new market and technology demands.