|
QUALIFICATIONS
B.Sc (Hons.), Psychology
Master of Environmental Studies
ACCREDITATION
Qualified Practicing Market Researcher (QPMR), Market Research Society of Australia
AFFILIATIONS
Fellow, Australian Institute of Company Directors
Fellow, University of Melbourne
DIRECTORSHIPS
Roy Morgan Research Pty Limited
Roy Morgan International Limited (incorporated in USA)
Roy Morgan International Limited (incorporated in UK)
Haoma Mining NL
Kitchener Mining NL
BACKGROUND
Michele Levine joined Roy Morgan Research in 1984 as Co research Director of the Australian Values Study.
Michele Levine has extensive experience in social research. Prior to joining Roy Morgan Research, Michele Levine worked in several large social research projects with the University of Melbourne, Washington University, St. Louis, and the Institute of Family Studies.
Areas of experience include Quality of Life Research, Australian and International research into peoples' values, attitudes and opinions in all life domains.
Michele Levine played a major role in the initial development and implementation of the Roy Morgan Values Segmentation analysis (a powerful research tool which uses values to provide an understanding of people and the choices they make).
With over 20 years of experience in the field of research, Michele Levine has designed and implemented hundreds of surveys and research programmes. As CEO of Roy Morgan Research, Michele has directed and been responsible for the quality of the research conducted at Roy Morgan Research.
In 2001 commenced Roy Morgan Single Source in the USA, UK and NZ (USA data based on 11,000 respondents; UK pilot 1,000 respondents; and NZ data based on 12,000 respondents). In 2004 commenced Roy Morgan Single Source in Indonesia.
ACHIEVEMENTS
Michele Levine refocused and re-engineered Roy Morgan Research to achieve 100% growth in 4 years, ISO 9001 accreditation, and to prepare the company for international commercialisation of its core product, a single-source database research tool that tracks the media and product/service consumption habits and opinions. In Australia, a database of about 55,000 respondents annually and in New Zealand 15,000 respondents annually.
In 2001 commenced Roy Morgan Single Source in the USA, UK and NZ (USA data based on 11,000 respondents; UK pilot 1,000 respondents; and NZ data based on 12,000 respondents). In 2004 commenced Roy Morgan Single Source in Indonesia.
Michele Levine participated as one of four Directors in the growth of Haoma Mining NL and Kitchener Mining NL from highly speculative companies of no net tangible assets to a single company. Haoma and Kitchener have extensive exploration and mining programs in the Pilbara region of Western Australia and in the Charter Towers district of North Queensland. Haoma has established gold processing plants at Bamboo Creek and at its Normay Mine, both in the Pilbara area.
PAPERS
A Fresh Look At Estimating Readership Frequency Distributions, 2004
Globalisation - An International Perspective, 2004
"Readers-per-copy": beyond the phoney figure debate to understanding reader choice and how to drive it your way, 2003
The Mind and Mood of Australia (just a little unplugged), 2003
Understanding Your Customer And Your Brand - A powerful combination in tough times, 2003
How can The Worm point you in the right direction? - maximising the link between your marketing activity, 2002
Threats To The Environment, 2002
Australians and Giving - A Global Comparison, 2002
Velocity of Audience Accumulation in the Print Medium, 2002
Limitations of data fusion in media surveys, 2002
Direct Measurement of Newspaper Inserts, 2002
Australia and the Global Marketplace, 2002
Single Source - For Increased Advertising Productivity in a Multimedia World, 2001
A New Method to Measure Media Casualness for Magazines and Newspapers, 2001
Only Real Leadership or A Crisis Can Save The L-NP Coalition, 2001
The New Frontier of Polling - What It Means for Global Marketing, 2001
The Future of Market Research, 2000
Consumer Behaviour & its Impact on Tourism, 1999
Corporate Intelligence - The Sales Edge, 1998
Proof! Same budget, get 30-50% greater value! 1998
Owning the Customer - The Role of Customer Satisfaction Surveys, 1998
Gold Mining and Marketing, 1998
What Customer Needs are, 1998
The Importance of Measurement - the New Paradigm, 1997
Pragmatic Readership Measures for the Future, 1997 | 
