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Roy Morgan Research Supporting Materials

The links below are to supporting materials referred to in Roy Morgan Research's response to the MRUC's December 2011 IRS RFI. Should you require any further information, please don't hesitate to contact the bid team:
Debnath.Guharoy@roymorgan.com
Mark.Mitchell@roymorgan.com

Ownership Structure for Roy Morgan Research Group

Corporate Organisational Chart

Roy Morgan Corporate org Chart

Sample of Roy Morgan Readership and Other Media Papers

• Newspapers are transforming: Growth in newspaper websites sustains net masthead readership
• Websites deliver additional readership for newspaper brands, but print newspapers are still number one for total readers.
• Australian businesses consider Internet and Newspapers the most reliable sources of business news
• Sectional Reading and Engagement
• Newspaper Reading Day-by-Day
• Roy Morgan Newspaper Readership after the Global Financial Crisis
• USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media
• The Problem With Online Panels - Nielsen Online Gives Misleading Results
• Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
• Large Majority Of Australians Think The Media Is "Often Biased"
• Significant Print Readership Research Papers: 1953-2006
• Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
• Roy Morgan Media Research, 1941-2007
• Emerging Media Trends NZ
• The Power of Newspaper Editorial & Advertising
• 50 Years of TV
• To Buyers of Newspaper Advertisements and John Hartigan, CEO, News Ltd
• Newspapers are Transforming not Disappearing
• Roy Morgan Research and Website Visitation Measurement, iMAT Conference
• NEWSPAPERS: On the way out?
• Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
• A Global Review of Print Readership Surveys
  By Andrew Green - See "Fairness of Research Method?"(Issue 4, p.23)
• Media Neutral Analysis of Key Advertising Media
• Assessing a fragmented landscape and what it means for your communication strategy
• Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"
• Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate
• New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey
• Letter To The Editor - Australian Financial Review
• Advertising-Adverteasing-Advertiring?
• Are you going by the numbers? If YES - are they the right numbers?
• Pitfalls of International Market Research
• People vs. USA Today, US Readership Estimates Must Be Believable
• A Fresh Look at Estimating Readership Frequency Distribution
• Reading: Looking into?logging onto
• Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way
• Selling Print Short: The Need To Re-Assess Reading & Readership
• A New Method To Measure Media Casualness for Magazines and Newspapers
• A New Method To Measure Media Casualness for Magazines and Newspapers
• Single Source ? For Increased Advertising Productivity in a Multimedia World
• Proof! Same budget, get 30-60% Greater Value
• Pragmatic Readership Measure for the Future

Asteroid Demonstration

• Creating a table
• Filters and layers
• Creating Profiles
• Report Folders

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