ABOUT ROY MORGAN SINGLE SOURCE, INDONESIA:
The premise is simple. If you want a statistically valid answer for all aspects of consumer behaviour, then you have to put all the questions about his or her life to each and every respondent. Only then can you measure the dynamics between products and categories, consumption and demand, habits and preferences, reliably. It is the only way to profile a consumer holistically, without assumptions and guesswork. It is the only research tool that can give you a 360-degree view of the consumer and the marketplace. Secondarily, it acts as a tracker, with updates available every 90 days. This is a world-standard survey, unavailable anywhere else in Asia.

Roy Morgan Single Source covers over 30 Industries and over 150 product Categories, all connected to core data such as demographics, income and expenditure, attitudes and opinions, sports and leisure, lifestyle and media. It has been interviewing respondents continuously since October 2004. For example, we cover the entire telecoms Industry, and we have great depth in the Cellular Network Category, where we measure Market Share, Switching, Satisfaction, Profitability, Intentions…and much more. Not surprisingly, it has already achieved ‘currency’ status within the Cellular industry in Indonesia with Telkomsel, Indosat and XL all continuously using both the basic subscription, as well as individually customised additions.

Roy Morgan Values Segments¹ adds yet another dimension to the data, combining attitudinal insights with demographics, enabling a subscriber to map society as a whole or a brand’s grip in the different socio-economic segments.

Whether you are a CEO or Marketing Director or an Entrepreneur, this tool is not a "nice-to-know", but a "must-have". It is a market-sizing tool, it is a diagnostic tool, it is a predictor, it is a tracker...all in one large rolling survey that is updated quarterly on an interactive database. Connected to hundreds of Attitudes, Opinions, Leisure and Sports, it is the only database that avoids “The Disconnect” that clients and their many associates suffer from by using different pieces of research, produced at different points in time, with different respondents…all in different silos, and out of date most of the time. This creates a common language within the organisation and its marketing associates, eventually becoming the “currency” for the industry.

In Indonesia, the annual sample size is over 24,000 respondents with representation of over 90% of the population in the age group 14 years and over, making it the country's largest consumer database updated every quarter. Random sampling is conducted in the Top 20 Cities, 20 Smaller Towns and Rural. These are then projected back to the population using census data, with compound growth rates every quarter.

The database is produced on proprietary Asteroid software, with unlimited selection of variables including each City, Other Urban or Rural. Any Target Definition created by using crosstabs imaginatively, or a customised Cluster, can all be seamlessly connected to media vehicles in the Metros, down to Day of Readership, TV Program Really Love to Watch, or Time Listened to Radio Station. It is the reason why 19 agencies have already embraced Roy Morgan Single Source, many of whom have stopped using the erstwhile Media currency.