The astonishing Windows software from Roy Morgan Research for people who don’t have time to waste analysing data.

ASTEROID, the gold standard in data management, allows users with a minumum of experience, aptitude and training to explore data, generate and test hypotheses, follow up ideas and search for supporting evidence.

The program’s rapid response to queries encourages researchers to be more creative in using survey results. By optimizing the output, ASTEROID adds value to surveys, where most of the cost is in the collection of the data.

POWERFUL FEATURES

• Descriptive profiling of target and reference groups
• Is my brand high-loyalty low-conquest or vice versa?
• AID for segmentation
• Correspondence analysis
• In-built graphics
• Export of results to other packages (eg Excel)
• Sophisticated weighting with multiple weight sets
• Hierarchical data
• No aggregation - full details available for analysis
• Interactive definition of complex filters
• Customisable view of the database
• Statistical measures

FAST AND EASY

• Intuitive data selection from comprehensively labelled menus
• Minimal training required
• Information is more accessible to more people
• Get exactly the table you want in seconds
• Get access to the full richness of details of the whole data set
• A tool for the researcher - minimal involvement from IT specialists

HIGH PERFORMANCE

• Very high speed (up to 200,000 respondents per second)
• Massive data sets (big samples, long questionnaires)

EASY MANAGEMENT

• Flexible operation - stand alone or network - with automated installation
• Highly compressed database files
• No special hardware required
• Windows 95, 98, 2000, NT, XP

ADVANCED SECURITY

• Database files are read-only (write protected)
• Databases are encrypted
• Privacy protection for sensitive information

DATABASE BUILDING

• No special hardware required
• ASCII or card image raw data input
• SPSS and Triple-S transfer files
• Minimal impact on technical resources

ASTEROID LICENSING

• Free - no licenses, no royalties, no paperwork
• Unlimited users and distribution
• Free updates

• Includes rights to distribute databases and user software
• Windows or VMS

"ASTEROID Demonstration"
To view our ASTEROID demonstration, click here.

BRILLIANTLY COST EFFECTIVE

• License includes unlimited users
• End user software is free
• Distribute without restriction
• No need to learn multiple systems
• No technical knowledge required
• Help Desk support
• Consulting available