Marketing and Advertising Planners (MAPs) are Integral Components of Roy Morgan Single Source

Automotive MAP sets the industry standard. Current subscribers, including vehicle manufacturers and importers. Our data has proven to be so accurate it can be used to predict changes in the market environment and sales, including your brand, in the coming months.

Recognising the fact that the same person drinks an almost endless variety of beverages, in different volumes, for different reasons, Beverage MAP (Marketing and Advertising Planner) encompasses virtually every kind of drink consumed. And because it is linked to the world's single largest consumer database, it provides a unique breadth and depth of understanding.

For more than sixty years, Roy Morgan Research has been a leading provider of market insights in Australia. Much of that reputation has been built on the quality of Customised Research that we have provided to industry at large.

C-Store+ MAP (Convenience Store Marketing & Advertising Planner) is an invaluable resource for both strategic and tactical planning, whether you’re a retailer or a supplier. The study provides the most comprehensive view of Convenience Store shopping behaviour plus Fuel, Supermarkets & General Route.

Whether you're in the business of marketing food, nonfood or beverage brands, FMCG MAP provides valuable insights to help drive growth.

Financial Services organisations that can respond to market signals and better understand the end-consumers in all their complexity, will be best placed to gain share of market and of the consumer's wallet.

Over the last 10 years the gambling industry has been one of the fastest growing industries - but now faces a period of uncertainty with increased competition and government regulation.

Simply the most thorough and accurate readership survey available today.

The QSR Marketing & Advertising Planner (MAP), an integral part of Roy Morgan's Single Source, can help clients develop their planning, marketing and communications.

Whether you manage a chain, a diversified group of chains, a single specialist store or you're a supplier, Retail MAP is an invaluable resource for both strategic and tactical planning.

Companies spend billions of dollars sponsoring sports and events each year, but very few companies make the effort to accurately measure returns on their investment. Whether you sponsor a sports event or team, a charity or festival, culture, art or theatre, Sponsorship MAP will help you make informed decisions.

Whether you are interested in Fixed or Mobile Phones, the Internet, Pay TV, Personal Computers or other communication products and services, Telecommunications MAP (Marketing & Advertising Planner) provides subscribers with an accurate picture of the consumer and the marketplace, including trends, new developments and competitive insights.

Marketing and Advertising Planners are Integral Components of Roy Morgan Single Source

The Holiday Tracking Survey (HTS) and the Air Travel Index (ATI) are linked to Roy Morgan Single Source, the largest consumer research database in the world. Combined, Tourism MAP provides the industry with the most comprehensive and accurate data and analysis available today, including supply measurement, evaluation, flexibility of analysis and linkages to media and the competitive framework.

Utility MAP (Marketing & Advertising Planner) is the definitive guide to identifying customers and marketing opportunities - a powerful database that covers the electricity, gas and water markets. It provides invaluable data that can help answer the questions critical to strengthening brand awareness, increasing market share and optimising sales by identifying profitable customers.