CoreSearch, SpotCheck and Competitive Set

Find out fast what your ad is really saying

Extremely fast, cost-effective ‘disaster checks’. 

With SpotCheck and Competitive Set, turnaround can be as little as 24 hours!  Great for clients needing a last-minute check, particularly for brand building (rather than retail-focused) communications.  Also great for advertising agencies seeking to understand a category as part of a new business pitch:

  • Respondents are recruited from our world-class panels to agreed segments/criteria
  • Clutter reel of ads from any medium (TV, radio, print, online) embedded within a very short online survey.  Respondents use the Reactor to provide second-by-second emotional reactions to the ads
  • Selected diagnostic questions immediately after exposure