[Roy Morgan Research] Online Research

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Online Research

As Internet penetration continues to increase globally, Online Surveys have become a viable and powerful research alternative. Roy Morgan Research now offers cost-effective high quality research surveys in Australia and the rest of the world.

Online research combines the visual benefits of face-to-face research with the fast turn-around and cost benefits of telephone research. By harnessing the multimedia-rich potential of the online environment, research can investigate reactions to written questions, images, visuals, sounds, and movies. See our demonstration survey. Respondent groups may be tailored to match specific research requirements as we have demonstrated recently with several online projects carried out in the USA in the entertainment and the pharmaceutical industries.

Our unique Roy Morgan Online Panel provides Internet-connected respondents who have already completed our Single Source survey in Australia, New Zealand, United States of America and the United Kingdom, the most comprehensive information source on consumers available. As Roy Morgan Online Panel members have already provided us with extensive information about themselves as respondents to our Single Source Research, we know much more about our panel members than any other research company. Using our Online Panel, we're also able to weight results to an online population, or subset, so that the results reflect the view of the underlying population.

All the data from our online research is available in our proprietary software ASTEROID to enable easy access to the information.

We can help you online, and as we offer all methodologies, we're able to give an honest and independent view of what you can and can't do online. If you'd like to benefit from our experience, please contact us.