Research Services
The Support You've Been Looking For
You've done the thinking, decided on the questions you'd like to ask and the research methodology you would like to use.
By using Roy Morgan Research Services you are cost effectively accessing the capabilities and expertise of Australia's largest independently owned market research company to provide you with respected and accurate research results - every time.
Some of our products include:
- The Morgan Gallup Poll - the premier political measurement tool in Australia, that is now taking on the world. It also provides detailed information on consumer confidence and business expectations in Australia and is also used to measure topical business and community issues
- Telephone Omnibus Surveys - collecting information on opinions, consumer attitudes and behaviour from a cross-section of men and women aged 14 years and over across Australia. Research results can be provided within a week of survey completion and allow detailed analysis via a wide range of demographic questions
- Face-to-Face Omnibus Surveys - collecting information from over 1,000 men and women each week aged 14 years and over across Australia.
- CATI fieldwork and data delivery
- Face-to-face fieldwork, data entry and delivery
- Data processing of surveys already conducted
Roy Morgan Research Services has over 150 CATI interviewing centralised stations and large teams of face-to-face interviewers in each State of Australia and New Zealand to service both your local and international needs.
Survey outputs:
- Data provided in electronic format (eg. ASCII, SPSS etc.)
- Detailed cross-tabulations of research results
- Data provided in Roy Morgan Research's proprietary data analysis software package ASTEROID
- Collation and coding of open-ended questions
Quality Assurance:
- As standard, we provide a questionnaire review process to ensure that all technical and logical aspects of your survey run smoothly and efficiently. We also carefully track the progress of your job and alert you immediately to any problems so they can be resolved quickly.
- Roy Morgan Research conducts all research to the internationally acclaimed quality assurance standard ISO 9001. It ensures that every aspect of our business - not just the standards of our interviewers and supervisors - is consistently conducted to the highest level. We validate 10% of all interviews conducted.
Please contact any of our Research Services consultants to discuss your survey needs.
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