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| Customised Research |
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For more than sixty years, Roy Morgan Research has been a leading provider of market insights in Australia. Much of that reputation has been built on the quality of Customised Research that we have provided to industry at large.
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| Online Research |
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As Internet penetration continues to increase globally, Online Surveys have become a viable and powerful research alternative. Roy Morgan Research now offers cost-effective high quality research surveys in Australia and the rest of the world.
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| Customer Satisfaction Surveys |
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Roy Morgan Research has extensive experience in conducting Customer Satisfaction Studies.
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Mapes and Ross - Communications and Advertising Research
(A division of Roy Morgan International) |
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For over thirty years, Mapes and Ross has focused on delivering the best combination of dependable, validated communications research methodologies and value-added guidance in the industry. The company has served the research needs of hundreds of major product and service brands with a consistent mission: to help clients achieve maximum return on dollars invested in advertising through better-informed creative direction decisions. |
| CATI |
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CATI Operations is a traditional full-service "tab shop", supplying a range of services including: giving advice on design of questionnaires; programming questionnaires using PTT's Bellview CATI software; producing toplines or holecounts as required; analysing data and producing results as hard copy tables using PTT's STAR package as well as creating data disks in ASCii, Excel, SPSS etc,. We also load data in to our in-house analysis and tabulation product ASTEROID.
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| Research Services |
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Roy Morgan has more than 50 years experience in Market Research. We understand the pressures on market researchers to get the right results and get them fast. We've spent half a century developing excellence, quality control and common sense in the research industry.
Now make it work hard to achieve the best results for your clients.
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| Syndicated Services |
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With continuous surveying throughout the year, Roy Morgan Single Source is the company's single largest syndicated service. Information gathered is available by industry, by category or across the board and marketed as readily available products called MAPs (Marketing and Advertising Planners). Also available are a host of omnibus services that you may avail of via our Customised Research Division.
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| Readership Survey |
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Our Readership Survey is The Currency in Australia. It is used by every major publisher, every major media agency and many advertising agencies across the country. One of the largest of its kind anywhere in the world, it is now being emulated in New Zealand, USA, and the UK.
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| AdValue |
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Accurately predicting, recognising and maximising the value you receive from our advertising is as much a science as it is an art.
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| GIS Mapping |
| Planning to launch a new product on the market? Or to re-launch an existing one? Whether a product or a service, you naturally want to direct your marketing effort where it will do you the most good. But identifying your best market is not always easy and is too often a hit or miss affair. |
| PitchPLANNER |
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With market insights from across a myriad perspectives, we could fill the knowledge gaps and add the missing dimensions to your presentation.
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| Morgans at 401 |
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An outstanding gallery and events venue is now available, centrally located at 401 Collins Street, Melbourne. It's brand new, but features charm and ambience in a distinguished building, ideally located near the corner of Collins and Queen Streets. |
| Solutions |
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ASTEROID Solutions can assist you to leverage competitive advantage by realising the commercial value your data - Research and Customer Sales - through the use of ASTEROID, our fast and flexible program.
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