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Internet betting on the rise

Source: Roy Morgan Single Source (Australia), January 2013 – December 2013 (n=3,443).
Last year, more than 3.5 million Australians aged 18+ placed a bet of some kind. Twenty one percent of them (or 758,000 people) did so via the internet, according to the latest results from the Roy Morgan Gambling Monitor. This represents a huge increase from 2010, when online punters comprised 14% of Australia’s betting population.

With the proliferation of digital devices available these days, it’s no surprise that an increasing number of Australians are going online to place their bet. In the last 12 months, 17% of bettors used a personal computer or laptop to make a bet, 8% used a mobile phone, 3% used a tablet computer or iPad, and 1% used internet-enabled TV.

Percentage of Australian bettors using the internet to place a bet

internet-betting

Source: Roy Morgan Single Source (Australia), January 2013 – December 2013 (n=3,443).

Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

“With an increasing number of Australians having internet access through a computer, smartphone, and/or tablet, it was almost inevitable that internet betting would become more popular. Indeed, while the overall percentage of Australian adults placing a bet has declined in recent years, the proportion of online bettors is on the rise.

“Roy Morgan Research’s ground-breaking new profiling tool, Helix Personas, can assist online betting sites to identify which Australians are most likely to bet online.

“For instance punters who fall within the tech-savvy, high-living Status Matters persona are more likely than the average Australian bettor to use the internet to place a bet (47% versus 21%). Typically well-educated and well paid, and employed in specialised scientific and technological fields, Status Matters individuals are what could be dubbed ‘nouveau nerds’. Switched on and certainly not afraid of taking the occasional risk, their penchant for online betting is a logical extension of their fast-moving, connected lifestyle.”

For comments or more information please contact:

Jane Ianniello, International Director of Tourism, Travel & Leisure
Office: +61 (7) 3318 7000
Mobile: +61 423 024 412
Jane.Ianniello@roymorgan.com

Related research

The Roy Morgan Gambling Currency Report provides an overview of the gambling industry, measuring size of total gambling market and its 3 main components: Gaming, Wagering and Lotteries/ Scratch tickets, and changes over time. The report also looks at participation, cross-category participation and internet usage.

View our Gambling Industry Reports, including Gambling Trends which examines current and future trends driving Australia’s gambling sector with a focus on leisure and gambling trends, including participation in traditional leisure activities and gambling incidence, methods, expenditure and frequency.

View our extensive range of Gambling Profiles, including visitor profiles for gambling venues across Australia. These profiles provide a broad understanding of the target audience in terms of demographics, attitudes, activities and media usage in Australia.

About Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2