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Gambling an older person’s game

Source: Roy Morgan Single Source (Australia), April 2013 – March 2014 (n=16,919). Base: Australians 18+
The younger generations (Generations Y and Z) are much less likely than the older generations (Gen X, Baby Boomers and Pre-Boomers) to have gambled in the last three months, according to the March 2014 results from the Roy Morgan Gambling Monitor. 

Only 39% of Gen Y and 27% of those Gen Zers old enough to gamble have participated in some form of gambling activity in the last three months, compared to 54% of Generation X, 63% of Baby Boomers, and 56% of Pre-Boomers. 

In total, 50% of Australian adults gamble in an average three-month period.

Gambling participation rate of each generation*

Source: Roy Morgan Single Source (Australia), April 2013 – March 2014 (n=16,919).

Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

“While the majority of Baby Boomers, Pre-Boomers and Generation X will gamble at least once in any given three months, Generations Z and Y are much less likely to participate in almost all forms of gambling except for casino table games and online betting.

“Generations Z and Y tend to be more impulsive and less driven by habit than the older generations in their approach to gambling. Whether they’re playing the pokies or buying a lottery or scratch ticket, the decision to do so is often made on the spur of the moment.

“Roy Morgan Research’s ground-breaking new profiling tool, Helix Personas, can assist casinos, online wagering companies and responsible gambling authorities to refine their search for younger Australians who gamble.

For instance, members of the young, sociable and cashed-up Metrotech community are more likely than other communities to have played casino table games in an average three-month period — particularly Cultural Pioneers (4.7% of whom have done so, well above the national average of 2.4%). Cultural Pioneers are typically young, single and from diverse ethnic backgrounds. They have busy social lives and don’t like to be boxed in by convention or conservatism.”

For comments or more information please contact:

Jane Ianniello, International Director of Tourism, Travel & Leisure
Office: +61 (7) 3318 7000
Mobile: +61 423 024 412

Related research reports

Click here to learn more about Helix Personas, Roy Morgan's new classification system for Australia's multi-dimensional communities.

The Roy Morgan Gambling Currency Report provides an overview of the gambling industry, measuring size of total gambling market and its 3 main components: Gaming, Wagering and Lotteries/ Scratch tickets, and changes over time. The report also looks at participation, cross-category participation and internet usage.

Click here to view our Gambling Industry Reports, including Gambling Trends which examines current and future trends driving Australia’s gambling sector with a focus on leisure and gambling trends, including participation in traditional leisure activities and gambling incidence, methods, expenditure and frequency.

Click here to view our extensive range of Gambling Profiles, including visitor profiles for gambling venues across Australia. These profiles provide a broad understanding of the target audience in terms of demographics, attitudes, activities and media usage in Australia.

About Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate


25% or 75%

10% or 90%

5% or 95%



























* Gen Z were born between 1991 – 2005, Gen Y between 1976 – 1990, Gen X 1961 – 1975, Baby Boomers between 1946 – 1960, and Pre-Boomers before 1946