Back To Listing

Magazine Awards put the gloss on readership results

Source: Roy Morgan Single Source, July 2013–June 2014 n = 48,947 Australians 14+

From Belle to Elle, Wheels to Who, Good Weekend to The Monthly, the finalists for the 2014 Australian Magazine Awards demonstrate that quality is the best policy. 

Almost 14 million Australians 14+ (72%) read magazines, and nearly half of these (6.7 million) read one or more of the 28 finalists across the categories of Women’s, Newspaper Inserts, Food and Entertainment, General Interest, Women’s Fashion, Home and Garden, Motoring and Men’s, Health and Family, and Launch. Over 1.5 million Australians read two of these finalist magazines, with another 500,000 reading three and almost a quarter of a million reading four or more.

In the Women’s category there are nearly 3 million of us reading Women’s Weekly, New Idea and/or Who, while for Newspaper Inserted Magazines there are 1.75 million reading the AFR Magazine, Good Weekend and/or Wish.  928,000 Australians are dreaming about food and reading Australian Gourmet Traveller, Donna Hay and/or Recipes+.

Readership of Australian Magazine Awards Finalists

Category

Finalists

Combined Finalists Readership

Women's

Australian Women's Weekly

2,927,000

New Idea

Who

Newspaper Inserted

AFR Magazine

1,757,000

Good Weekend

Wish

Food and Entertainment

Australian Gourmet Traveller

928,000

Donna Hay

Recipes +

General Interest

Australian Geographic

816,000

The Monthly

RM Williams Outback

Women's Fashion

Frankie

747,000

Harper's Bazaar

Vogue Australia

Home and Garden

Belle

672,000

Home Beautiful

Inside Out

Real Living

Motoring and Men's

Australian 4WD Action

568,000

Motor

Wheels

Launch

Elle

566,000

James Halliday's Wine Companion

Taste.com.au

Health and Family

Diabetic Living

546,000

Healthy Food Guide

Women's Fitness

Source: Roy Morgan Single Source, July 2013–June 2014 n = 48,947 Australians 14+

The three finalists in the General Interest category—Australian Geographic, The Monthly, and RM Williams Outback—reach over 800,000 readers between them, just ahead of the three-quarters of a million reading Frankie, Harper’s Bazaar, and/or Vogue Australia in the Women’s Fashion category.

The four Home and Garden finalists Belle, Home Beautiful, Inside Out and Real Living, give design inspiration to 672,000 Australians while well over half a million of us read at least one of the top three magazines in either the Motoring and Men’s or Health and Family categories.

The three new magazines competing in the Launch category already reach 566,000 readers between them. The print version of the popular Taste website reaches an average of 395,000 readers an issue, while 151,000 read Australian fashion magazine Elle and 60,000 for the oenophile’s bible James Halliday’s Wine Companion.  

The Australian Magazine Awards will also give gongs for Custom and Niche magazines, as well as Editor, Event, Front Cover and best Website and App.   

The Awards will be announced on Friday, October 31 and will also reveal the overall Australian Magazine of the Year.

The September readership results from Roy Morgan Research will be released on 6th November

Tim Martin, General Manager - Media, Roy Morgan Research, says:

“Roy Morgan Research is proud to sponsor the Magazine Awards and we congratulate the finalists. The finalists demonstrate the breadth of quality being produced in all sectors of the magazine industry, from Australia’s most widely read magazines to highly targeted magazines delivering hard-to-reach engaged audiences.”

To learn more about the Roy Morgan Readership and the demographics, behaviours and attitudes of Australian magazine readers, please contact: 

Vaishali Nagaratnam
Telephone: +61 (3) 9224 5309
Vaishali.Nagaratnam@roymorgan.com


About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

1,000

±3.0

±2.7

±1.9

±1.3

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2