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ANZ-Roy Morgan Hong Kong Consumer Confidence Rose to Record High in July

The ANZ-Roy Morgan Hong Kong Consumer Confidence Index is based on interviews with 1,000 people per month and provides a robust, representative sample that is quota-controlled by gender and age.
HIGHLIGHTS

  • ANZ-Roy Morgan Hong Kong Consumer Confidence rose to a record high of 137.6 in July.

  • In terms of personal finances, 40.3% (up 2ppts) of respondents said their families are ‘better off’ financially than this time last year, a new record high for this indicator, compared to 9.4% (up 1.5ppts) that said their families are ‘worse off’ financially.

  • Now 43.5% (down 0.2ppt) of respondents expect their families will be ‘better off’ financially this time next year, compared to only 8% (down 0.2ppt) that expect their families to be ‘worse off’ financially.

  • Thinking of economic conditions in Hong Kong going forward, 57% (down 1.2ppts) expect Hong Kong will have ‘good times’ economically over the next 12 months, compared to just 11.7% (up 0.1ppt) that expect ‘bad times’.

  • In addition, 59.1% (up 1.4ppts) of respondents expect Hong Kong will have ‘good times’ economically during the next five years, also a record high, and just 10.9% (unchanged) expect ‘bad times’, the lowest level ever recorded for this indicator.

  • Also now 35.2% (up 1.9ppts) of respondents say now is a ‘good time to buy’ major household items in Hong Kong while 7.1% (up 1.3ppts) say now is a ‘bad time to buy’ major household items.

  • Inflation expectations edged down by 0.1ppt to 3.4% in July.
ANZ’s Economist Louis Lam said:

“Thanks to Chinese government’s efforts to rescue the stock market and positive development in Greece, Hong Kong’s consumer sentiment held up in July. Interestingly, the rejection of political reform proposal at the Legislative Council did not have negative impact on household confidence.

"That said, changing spending pattern of tourists will continue to weigh on retail sales which has contracted 1.8% in the first five months this year. The poor retail outlook will add downward pressure on rental rate of ground-level outlets.”


ANZ-Roy Morgan Hong Kong Consumer Confidence Rating - July 2015 - 137.6

ANZ-Roy Morgan Hong Kong Consumer Confidence Rating - July 2015 - 137.6

Click to view the latest ANZ-Roy Morgan Hong Kong Consumer Confidence Release PDF - July 2015.


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Related Research Reports

The latest Roy Morgan Consumer Confidence Monthly Report is available on the Roy Morgan Online Store. It provides demographic breakdowns for Age, Sex, State, Region (Capital Cities/ Country), Generations, Lifecycle, Socio-Economic Scale, Work Status, Occupation, Home Ownership, Voting Intention, Roy Morgan Value Segments and more.

You can also view our monitor of Monthly Australian Unemployment & Under-employment Estimates.