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Roy Morgan Readership results for New Zealand Newspapers and Magazines for June 2015

Roy Morgan Readership results for New Zealand Newspapers and Magazines in the 12 months to June 2015.

Roy Morgan Research today releases the latest New Zealand Print Readership results for Newspapers and Magazines in the 12 months to June 2015.

Newspapers

Nationally, Monday to Saturday readership of the Dominion Post rose 3.8% to 274,000—a gain of 10,000 readers per average issue. However the New Zealand Herald remains the country’s most-read daily newspaper with 589,000 readers (down 3.3%).

On North Island, readership of the Gisborne Herald grew 22.7% while the Wanganui Chronicle and Manawatu Standard also gained readers compared with the previous year to June 2014. The Waikato Times, Northern Advocate, Bay of Plenty Times and Hawkes Bay Today each declined by fewer than 2,000 readers, but the Daily Post and Taranaki Daily News both declined by over 20%.  

The Press on South Island is virtually unchanged with 213,000 readers (down 0.9%), with the Otago Daily Times also faring well with 102,000 readers (down 1.9%). Southland Times and Nelson Mail lost readers but the Timaru Herald gained 5,000, a 20.0% gain. 

On Sundays, the Sunday Star Times is down less than 1.4% to 415,000 readers—a solid result compared with the number two Sunday paper, Herald on Sunday, down 11.3% to 290,000 readers. But the day’s most-improved is the Sunday News, up 2.6% to 118,000 readers.

Magazines

Stand-out performers among the country’s most-read magazines include Mindfood (up 43.3% to 149,000 readers per average issue), Next (up 18.4% to 148,000), Cuisine (up 10.0% to 198,000) and NZ Listener (up 6.5% to 213,000).

AA Directions remains the most-read magazine with 503,000 readers per average issue (down 1.6%). NZ Woman’s Day is the top mass women’s magazine (down 11.3% to 378,000), but the Australian Women’s Weekly’s NZ edition has overtaken the NZ Woman’s Weekly to nab second spot in the category with 253,000 and 250,000 readers respectively. 

View the full Print Readership tables for June 2015

John La Rosa, Client Service New Zealand, Roy Morgan Research, says:

“New Zealand’s newspapers and magazines are performing well overall within a difficult global downturn for print media.

“Many magazines are also doing great work and growing their readership, especially in the Home and Garden and Food and Entertainment categories. Although we’re spending more and more time in front of screens— scrolling and searching, navigating links and trying not to get distracted—the enduring and future success of print magazines is that they are a pleasurable antidote to the barrage of digital. For many Kiwis, no matter how old or young, swiping on a tablet will never be as enjoyable as turning a glossy hard-copy page.”    

For comments or more information about Roy Morgan Readership in New Zealand, please contact:

Vaishali Nagaratnam
Telephone: +61 (3) 9224 5309
Vaishali.Nagaratnam@roymorgan.com


About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

1,000

±3.0

±2.7

±1.9

±1.3

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2