Roy Morgan Research's latest Australian Magazine Readership results for the year to December 2015.
Roy Morgan Research today releases the latest Australian Magazine Readership results for the year to December 2015.
12,219,000 Australians 14+ (62.5%) read the latest issue of at least one print magazine on average, down 1.9% compared with the 12 months to December 2014—a virtual victory compared with an 8.1% decline in net print newspaper readership over the period.
Eight titles reach over a million Australian readers per average issue—and the two biggest hitters continued to hit even bigger: Coles Magazine grew 8.1% to 2,994,000 and Woolworth’s Fresh grew 16.0% to 2,747,000.
Steady in third and fourth were Better Homes and Gardens (down 0.4% to 1,836,000) and Women’s Weekly (up 0.4% to 1,703,000), with Woman’s Day holding onto fifth (down 10.6% to 1,432,000) and New Idea sixth (down 4.5% to 1,180,000) while readership growth lifted National Geographic (up 2.4% to 1,036,000) and Open Road (up 3.5% to 1,006,000) into the elite seven-figure club.
Featured among the rest of Top 20 are successful titles across a wide range of categories, from Qantas Magazine flying high in 19th after a change in publisher (up 1.1% to 442,000), Gardening Australia blossoming into 20th (up 1.0% to 402,000), Reader’s Digest maintaining over half a million readers in 15th (down 0.4% to 514,000), and Taste.com.au Magazine sizzling into 16th (up 17.4% to 480,000) – closing the gap on recipe rival Super Food Ideas in 13th (down 5.2% to 550,000).
View the full Magazine Readership Results
Including those visiting the magazine’s website or using its app, Total Cross-Platform Audiences grew for The Monthly (up 13.4% to 263,000), Women’s Health (up 7.7% to 435,000), and Open Road (up 1.5% to 1,033,000).
Titles with fast-growing Digital audiences include Prevention (up 60.4% to 77,000), New Idea (up 56.9% to 160,000), Marie Claire (up 17.3% to 183,000), and Men’s Health (up 11.6% to 183,000).
Expansion into Digital has given an audience boost to titles ranging from Donna Hay, Super Food Ideas and Healthy Food Guide to Australian 4WD Action, Women’s Health and Fitness and Australian Geographic.
View the full Magazine Cross Platform Audience Results
Michele Levine, CEO, Roy Morgan Research, says:
“70% of women in the top AB socioeconomic quintile read magazines. For some magazines, a quarter or more of their readers are in this lucrative group: interior decorating publications Inside Out, Real Living and Vogue Living, fashion bible Harper’s Bazaar, wine guide Selector and epicurean inspirers Delicious and Donna Hay. Magazines are a powerful medium for influencing what this audience wears, eats, drinks and covets for the home.
“Roy Morgan Single Source is the preferred multi-media audience measurement currency used by the majority of Australian media strategy, planning and buying agencies and telecommunications, financial services and automotive brands.”
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