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Roy Morgan Newspaper Print Readership and Cross-Platform Audiences for June 2016

Roy Morgan Research today releases the latest Print Readership and Cross-Platform Audience results for Australian Newspapers for the 12 months to June 2016.

Roy Morgan Research today releases the latest Print Readership and Cross-Platform Audience results for Australian Newspapers for the 12 months to June 2016.

Monday to Friday

The weekday Daily Telegraph scored the biggest gain in print readers, up 25,000 (4.0%) to 650,000 readers per average Monday to Friday issue.

Four regional metropolitan weekday newspapers scored double-digit proportional growth in readership: the Newcastle Herald (up 16.9% to 90,000), The Advocate (up 16.1% to 36,000), the Geelong Advertiser (up 14.0% to 57,000), and the Gold Coast Bulletin (up 12.5% to 72,000). Readership of the Adelaide Advertiser also grew (up 3.4% to 332,000), as did The Examiner (up 2.1% to 48,000).

The Herald Sun remains the most-read weekday newspaper in print (down 2.1% to 852,000), and the Sydney Morning Herald has held above the half-million mark (down 2.7% to 501,000).

Saturday

The Saturday Paper is living up to its name, with the title’s first year-on-year figures now showing growth of 13.5% to 118,000 readers per average issue.

The four top-performing regional mastheads all replicated their weekday performances with strong average issue growth on Saturdays:  the Newcastle Herald (up 13.5% to 109,000), the Geelong Advertiser (up 11.3% to 79,000), the Weekend Gold Coast Bulletin (up 7.0% to 76,000) and The Advocate (up 5.3% to 40,000).

The Daily Telegraph was again among the winners, up 0.5% to 608,000 readers on Saturdays. 

Sunday

The Sunday Telegraph remains the most-read print masthead in the country with 1.01 million readers per average issue (down 0.9%). Aside from the Sunday Territorian (steady with 31,000 readers), the Sunday Telegraph was also the best performing Sunday title in terms of its year-on-year change in readership. 

Overall, Sunday print readership dipped below 4.5 million Australians nationally (down 6.8%).

View the full Newspaper Average Print Issue Readership Results

Newspaper Inserted Magazines

1.25 million Australians read Good Weekend (down 3.5%), making it the sixth most-read magazine in the country.  

Inserted magazines arriving on a weekday or Saturday have generally fared better than those parcelled with Sunday editions, reflecting the comparative strength of the respective print newspapers on the day. 

View the full Newspaper Inserted Magazine Readership Results

Cross-Platform Audiences

Including all print readership, web visitation and app usage, the Sydney Morning Herald remains Australia’s most-read masthead, reaching a combined audience of 4,081,000 in an average week, including a net 1,196,000 print readers and 3,462,000 digital readers. 71% of the masthead’s audience read it only via web or app, 15% read it only in print, and 14% in both formats across the week.

1,550,000 people read one or more print issues of the Herald Sun Monday to Sunday—32,000 more than the print Daily Telegraph’s 1,518,000 print reader across the week. However the latter reaches 270,000 more people via digital channels (2,014,000 compared with 1,744,000). Overall, this gives the Daily Telegraph the country’s second-biggest Cross-Platform Audience of 3,093,000, with the Herald Sun in third at 2,915,000.

As a share of overall audience, the Canberra Times has the most ‘digital only’ readers: 76% of its 472,000 cross-platform audiences. Included for the first time among titles measured by Cross-Platform Audiences, the Weekly Times—the ‘Bible of the Bush’—is far and away the most print-heavy publication: of its 305,000 readers overall, over nine in 10 are reading it in print. The West Australian has the largest share of total Cross-Platform Audience accessing the title in both print and digital (17%)—almost a quarter of a million readers.

Of the 15 newspaper mastheads now measured Cross-Platform, eight reach the majority of their Audiences via digital only—but only the regional Weekly Times reaches most via print only.  

View the full Cross-Platform Audiences Results

Michele Levine, CEO, Roy Morgan Research, says:

“Well over half of each metro masthead’s total audience now access it via website or app, ranging from 54% of the Newcastle Herald’s to 85% of the Sydney Morning Herald’s.

“Many digital readers are accessing the mastheads via web or app from outside their primary print distribution zones, such as interstate.”

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About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

1,000

±3.0

±2.7

±1.9

±1.3

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2