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Roy Morgan Research returns to profitability during 2016 - both in Australia and overseas

Roy Morgan Research Ltd Directors are pleased to report the company has returned to profitability during 2016.

Roy Morgan Research Ltd Directors are pleased to report the company has returned to profitability during 2016, both in Australia and overseas, and the start of 2017 is continuing in the same way.

Shareholders have been advised that the consolidated profit for the financial year to June 30, 2016 was $3,045,000 compared with a loss for the year ended June 30, 2015 of $2,337,000 and a loss of $7,858,000 for 2014. 

EBITDA (Earnings before interest, income tax, depreciation, and amortisation) for the financial year to June 30, 2016 was $3,946,000 compared with a negative EBITDA of $1,784,000 for 2015 and a negative EBITDA of $6,644,000 for 2014.

Roy Morgan Research Overview:

Financial year to June 30, 2016 was a remarkable year for Roy Morgan Research, as group revenue increased from $44.4 million to $47.8 million at the same time costs reduced by nearly $2 million and there was continued investment in critical R&D and innovation that is the future of Roy Morgan’s business.

Directors are confident that the ‘worst’ is behind and with the restructure plans laid out in 2014, 2015 and 2016 Roy Morgan Research is a stable company.  Directors expect Roy Morgan Research Ltd profit for the full year to June 30, 2017 to be near $5.5million with EBITDA in excess of $6 million.

Today Roy Morgan has the potential to be highly profitable with new revenue streams.

Roy Morgan New Revenue Streams

For the financial year to June 30, 2016 the ‘digital’ new revenue stream to Roy Morgan was $2.2 million (including $700k from digital revenue share partnerships).

Following on from the successful launch of Helix Personas 2013, Roy Morgan Research focussed R&D strategy on the development and articulation of a ‘digital’ product roadmap to drive new sources of revenue.  Roy Morgan’s teams of expert mathematicians, analysts and researchers collaborated with a number of ‘big data’ partners to build new digital audience capabilities.

Key partners include digital media partners e.g. Eyeota, Tipstone Mi9, Yahoo!7 & MCN; data partners, e.g. Axciom; mobile partners e.g. Big Mobile & Near; outdoor partners, e.g. Site Tour, Adshel & JC Decaux; and direct mail partners, e.g. PMP, Salmat and Greater Data.

This substantial investment realised the creation of the new platform, Roy Morgan Audiences powered by Telstra for ‘online audience and campaign evaluation’, designed to provide a complete tool kit for advertisers and marketers to plan, buy and evaluate marketing campaigns.  Formally launched in July 2016, throughout this financial year the platform operated in Beta mode with key partners like Bauer media.

Roy Morgan is developing a range of new product delivery tools as part of Roy Morgan's Asteroid Software Suite, which will make Roy Morgan data more accessible to industry, online and on demand.

None of this development would be possible without Roy Morgan's ongoing commitment to Roy Morgan Single Source; a traditional, predominantly face-to-face survey of over 50,000 people per annum, without question, the most comprehensive wealth of information about Australia and the lives of Australians.  For decades data from Roy Morgan Single Source has been used by many Roy Morgan clients to determine their future.

Helix Personas have been a successful addition to the Roy Morgan Research product suite, not only as a product itself but in spearheading Roy Morgan’s foray into the ‘digital environment’ and Audiences.  These innovative developments will continue to bring Roy Morgan data assets to life so that they are relevant and meaningful to Roy Morgan clients and thus future proof the Company.

Next financial year will be spent developing this technical and analytical capability and collaborating with more clients and partners to bring meaning to, and unleash commercial value from, their increasingly complex data sets.

Roy Morgan Research also secured the important Government contract to monitor The National Disability Insurance Scheme Evaluation Study (NDIS) in conjunction with Flinders University.  This is the latest addition to Roy Morgan Government and Social Research Practice – which undertakes Australia’s largest Government contracts – Household Income Labour Dynamics in Australia (HILDA), National Drug Strategy Household Survey (NDSHS) and Ten to Men – the Australian Longitudinal Study on Male Heath.

For further information:




Gary Morgan:

+61 3 9224 5213

+61 411 129 094

Michele Levine:

+61 3 9224 5215

+61 411 129 093