Back To Listing

Roy Morgan appoints new industry director for Telecommunications & Energy

Australia’s leading social and market research company Roy Morgan has appointed its first industry director in the newly combined Telco and Energy sectors, promoting Shelley Dennis to the role.
Australia’s leading social and market research company Roy Morgan has appointed its first industry director in the newly combined Telco and Energy sectors, promoting Shelley Dennis to the role.

An accomplished market researcher and sociologist, Shelley Dennis joined Roy Morgan three years ago after a high-profile career in South Africa working for national and global brands including SAB (Anheuser-Busch) and Unilever.

During her time at Roy Morgan, Ms. Dennis. has led the research relationship for clients across multiple industries including Retail, FMCG, Government, Tourism, and Not-for-profit.

Michele Levine, Roy Morgan CEO, said, 

“This is the first time Roy Morgan has had an industry director for the hyper competitive telecommunications sector and the transforming energy sector.

“We have seen dramatic changes in the work we do for clients in these sectors with more and more convergence of the two.”

“We predict that in five years neither sector will look anything like it did 5 years ago. In fact, they will look more and more alike.”

Ms. Dennis said working with Roy Morgan had been an incredible experience in understanding how the next generation of research can put clients ahead of the innovation curve.

“It’s the mix of clever research and thought leadership that makes me want to come to work every day. And working with Michele and the leadership team really is a privilege.”

“Being an active player in the company’s strategic growth and providing an intellectual challenge and positive culture for my team, is an incredible opportunity.”

“Fundamental to profitable growth in any industry is understanding the consumer, and getting ahead of the curve in the Telco and Energy sectors will be the key focus for this role,” she said

Shelley Dennis’ appointment is effective immediately.

For comments or more information please contact:
Roy Morgan - Enquiries
Office: +61 (03) 9224 5309
askroymorgan@roymorgan.com


About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

1,000

±3.0

±2.7

±1.9

±1.3

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2