Back To Listing

State of the Nation 10: Café visits favoured over drinks at the pub

Source: Roy Morgan Research Single Source, Jan 11 – Dec 11, n = 18,641.

The eating and drinking habits of Australian consumers show a mixed picture. The proportion of Australians who drop by their favoured café for a quick caffeine fix continues to rise, whereas visiting a local pub to enjoy a drink is becoming less popular over time.

The new Roy Morgan State of the Nation Report illustrates the changing trends of Australian hospitality consumers. A total of 55% of Australians (14+) went to a café for coffee or tea in the previous three month period, up from 48.4% in March 2003. Other increasing activities are visiting a licensed restaurant (52.7%, up from 49.9% in 2003) and going to a pub or hotel for a meal (41.2%, up from 37.4% in 2003).

 

Increasing Eating and Drinking Trends of Australians

Source: Roy Morgan Research Single Source, Jan 11 — Dec 11, n = 18,641.

 

Outlined in the report are a number of decreasing trends also. Both visiting a pub or hotel for a drink (23.3%, down from 28.6% in 2003) and visiting a BYO restaurant (23.3%, down from 26.4% in 2003) have both declined. Other reductions, albeit more gradual, are in eating at a fast food place (47.1%, down from 48.7% in 2003) and ordering takeaway from a fast food place (57.8%, down from 58.9% in 2003).

 

Decreasing Eating and Drinking Trends of Australians

Purchase the latest detailed Roy Morgan State of the Nation Report 10

Source: Roy Morgan Research Single Source, Jan 11 — Dec 11, n = 18,641.

 

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The biggest proportional changes were seen in those visiting a café for a coffee or tea, which rose 6.6 percentage points in just under nine years, and visiting a pub or hotel for a drink which has dropped 5.3 percentage points over the same period.

“Fast food and takeaway have experienced a drop off since 2003, however these have been very slight and recent trends suggest these activities are now holding steady. With the ease, taste and convenience of fast food and takeaway, they will always likely hold a significant degree of popularity among consumers.”