Magazine Cross-Platform Audience, 12 months to December 2020

Cross-Platform Audience is the number of Australians who have read or accessed individual magazine content via print, web or app, and includes access via Apple News.

In line with traditional digital measures all results are 4 week estimates rather than print currency ‘average issue readership’ (AIR). The print currency ‘AIR’ readership estimates for magazines are available to view in detail on the Roy Morgan website here.


Print
(4 weeks)
Digital
(4 weeks)
(incl. Apple News)
Total Cross-Platform Audience
(incl. Apple News)

12m to Dec 12m to Dec 12m to Dec

2020 2020 2020
  Publication   Platforms ('000s) ('000s) ('000s)
  (unweighted)
61,294 61,294 61,294
  (Popn '000)
21,069 21,069 21,069
  4X4 Australia 4X4 print, 4X4 app, WhichCar web 142 762 899
  Australian Geographic Aust Geo print, AG app, AG web 399 317 705
  Australian Gourmet Traveller Gourmet Traveller print, GT app, GT web 148 343 483
  Australian Women's Weekly AWW print, AWW app, Now to Love web 1,088 2,351 3,235
  Belle Belle print, Homes to Love web 104 523 624
  Better Homes & Gardens BH&G print, BH&G app, BH&G web 1,326 712 1,953
  Country Style Country Style print, Homes to Love web 179 523 698
  Frankie Frankie print, Frankie web 212 108 315
  Healthy Food Guide Healthy Food Guide print, HFG web 154 255 406
  Home Beautiful Home Beaut. print, HB. app, HB web 213 196 406
  House & Garden H&G print, Homes to Love web 355 523 867
  Inside Out Inside Out print, Homes to Love web 66 523 587
  Marie Claire Marie Claire print, MC app, MC web 215 467 667
  Motor Motor print, Motor app, WhichCar web 77 767 834
  National Geographic NatGeo print, Nat G. app, Nat G. web 684 819 1,461
  New Idea New Idea print, NI app, NI web 1,266 1,360 2,490
  Open Road Open Road print, O.R app, O.R web 834 119 930
  Reader's Digest Reader's Digest print, Reader's D. web 373 319 679
  Real Living Real Living print, Homes to Love web 62 523 583
  Royal Auto Royal Auto print, Royal Auto web 500 193 675
  Street Machine Street M. print, SM app, WhichCar web 157 769 909
  Take 5 (weekly) Take 5 print, Now to Love web 799 2,325 2,982
  Take 5 Bumper Monthly Take 5 Bumper print, Now to Love web 456 2,325 2,707
  Taste.com.au Magazine Taste print, Taste app, Taste web 447 2,827 3,181
  That's Life That's Life print, That's Life web 822 121 924
  The Monthly The Monthly print, TM app, TM web 100 220 313
  Time Magazine Time print, Time web 423 564 961
  TV Week  TV Week print, Now to Love web 620 2,325 2,861
  Unique Cars UC print, UC app, TradeUniqueCars web 104 161 262
  Vogue Vogue print, Vog. app, Vog. web 266 409 654
  Wheels Wheels print, Whl. app, WhichCar. web 146 763 891
  Who Who print, Who app, Who web 358 733 1,072
  Woman's Day WD print, WD app, Now to Love web 1,431 2,355 3,510
  Women's Weekly Food WW Food print, WW Food web, WW Food app 198 582 773

Note: 4 Week audience is 4 week readership for 7 day titles, Average Issue Readership is used for monthly & quarterly titles.
Note: Some digital and total cross-platform figures were updated on Thursday March 25, 2021.