Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app.
| |
Print
|
Digital
(web or app)
|
Total Cross-Platform Audience
(print, web or app)
|
|
Mar |
Mar |
Mar |
Mar |
Mar |
Mar |
% change in
Total Cross-
Platform Audience
|
|
2018 |
2019 |
2018 |
2019 |
2018 |
2019 |
| Publication |
('000s) |
('000s) |
('000s) |
('000s) |
('000s) |
('000s) |
| (unweighted) |
50,014 |
51,362 |
50,014 |
51,362 |
50,014 |
51,362 |
|
| (Popn '000) |
20,198 |
20,568 |
20,198 |
20,568 |
20,198 |
20,568 |
|
| TOTAL Newspapers** |
11,534 |
10,656 |
11,605 |
11,750 |
16,056 |
15,703 |
-2.2% |
| Adelaide Advertiser |
546 |
541 |
706 |
670 |
1,063 |
1,001 |
-5.8% |
| Canberra Times |
99 |
87 |
382 |
338 |
452 |
393 |
-13.1% |
| Courier-Mail |
948 |
900 |
1,338 |
1,064 |
2,033 |
1,750 |
-13.9% |
| Daily Telegraph |
1,325 |
1,232 |
2,396 |
1,977 |
3,301 |
2,871 |
-13.0% |
| Financial Review |
392 |
360 |
1,103 |
1,212 |
1,404 |
1,469 |
4.6% |
| Herald Sun |
1,491 |
1,269 |
1,948 |
2,040 |
2,982 |
2,905 |
-2.6% |
| Mercury |
106 |
106 |
117 |
117 |
205 |
200 |
-2.4% |
| Newcastle Herald |
168 |
117 |
153 |
114 |
289 |
216 |
-25.3% |
| Sunday Times |
334 |
340 |
746 |
667 |
983 |
888 |
-9.7% |
| Sydney Morning Herald |
1,051 |
912 |
3,801 |
3,617 |
4,269 |
4,043 |
-5.3% |
| The Age |
926 |
782 |
2,647 |
2,489 |
3,102 |
2,792 |
-10.0% |
| The Australian |
858 |
860 |
1,971 |
1,857 |
2,585 |
2,465 |
-4.6% |
| The Saturday Paper |
121 |
131 |
125 |
156 |
222 |
259 |
16.7% |
| West Australian |
669 |
681 |
542 |
601 |
1,071 |
1,095 |
2.2% |
Print is net readership in an average 7 days; digital is net website visitation and app usage in an average 7 days.
**TOTAL Newspapers includes all newspapers (incl. Communities). It is NOT just the newspapers above.