Newspaper Cross-Platform Audience, 12 months to December 2020

Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app, and includes access via Apple News.

In line with traditional digital measures all results are 4 week estimates rather than print currency ‘average issue readership’ (AIR). The print currency ‘AIR’ readership estimates for magazines are available to view in detail on the Roy Morgan website here.

 
Print
(4 weeks)
Digital
(4 weeks)
(incl. Apple news)
Total Cross-Platform Audience
(4 weeks) 
(incl. Apple news)

12m to Dec 12m to Dec 12m to Dec

2020 2020 2020
  Publication ('000s) ('000s) ('000s)
  (unweighted) 61,294 61,294 61,294
  (Popn '000) 21,069 21,069 21,069
  Adelaide Advertiser 864 1,220 1,751
  Canberra Times 190 825 978
  Courier-Mail 1,474 1,829 2,878
  Daily Telegraph 2,312 3,175 4,899
  Financial Review 1,172 2,269 3,227
  Herald Sun 2,525 2,872 4,560
  Mercury 166 310 446
  Newcastle Herald 226 310 522
  Sunday Times 557 1,671 2,045
  Sydney Morning Herald 1,969 7,685 8,473
  The Age 1,612 5,168 5,962
  The Australian 2,731 2,518 4,754
  The Saturday Paper 458 351 782
  West Australian 1,158 725 1,608

Note: Some digital and cross-platform figures were updated on Thursday March 25, 2021.