Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app, and includes access via Apple News.
In line with traditional digital measures all results are 4 week estimates rather than print currency ‘average issue readership’ (AIR). The print currency ‘AIR’ readership estimates for magazines are available to view in detail on the Roy Morgan website here.
| |
Print
(4 weeks)
|
Digital
(4 weeks)
(incl. Apple news)
|
Total Cross-Platform Audience
(4 weeks)
(incl. Apple news)
|
|
12m to Dec |
12m to Dec |
12m to Dec |
|
2020 |
2020 |
2020 |
| Publication |
('000s) |
('000s) |
('000s) |
| (unweighted) |
61,294 |
61,294 |
61,294 |
| (Popn '000) |
21,069 |
21,069 |
21,069 |
| Adelaide Advertiser |
864 |
1,220 |
1,751 |
| Canberra Times |
190 |
825 |
978 |
| Courier-Mail |
1,474 |
1,829 |
2,878 |
| Daily Telegraph |
2,312 |
3,175 |
4,899 |
| Financial Review |
1,172 |
2,269 |
3,227 |
| Herald Sun |
2,525 |
2,872 |
4,560 |
| Mercury |
166 |
310 |
446 |
| Newcastle Herald |
226 |
310 |
522 |
| Sunday Times |
557 |
1,671 |
2,045 |
| Sydney Morning Herald |
1,969 |
7,685 |
8,473 |
| The Age |
1,612 |
5,168 |
5,962 |
| The Australian |
2,731 |
2,518 |
4,754 |
| The Saturday Paper |
458 |
351 |
782 |
| West Australian |
1,158 |
725 |
1,608 |
Note: Some digital and cross-platform figures were updated on Thursday March 25, 2021.