Newspaper Cross-Platform Audience, 3 months to March 2020

Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app, and includes access via Apple News.

In line with traditional digital measures all results are 4 week estimates rather than print currency ‘average issue readership’ (AIR). The print currency ‘AIR’ readership estimates for magazines are available to view in detail on the Roy Morgan website here.

 
Print
(4 weeks)
Digital
(4 weeks)
(incl. Apple news)
Total Cross-Platform Audience
(4 weeks) 
(incl. Apple news)

Jan - Mar Jan - Mar Jan - Mar

2020 2020 2020
  Publication ('000s) ('000s) ('000s)
  (unweighted) 10,852 10,852 10,852
  (Popn '000) 21,024 21,024 21,024
  Adelaide Advertiser 844 1,465 1,946
  Canberra Times 151 978 1,052
  Courier-Mail 1,274 2,088 2,884
  Daily Telegraph 2,015 3,537 4,677
  Financial Review 1,096 2,232 2,922
  Herald Sun 2,439 2,767 4,317
  Mercury 171 308 429
  Newcastle Herald 246 247 380
  Sunday Times 412 1,341 1,567
  Sydney Morning Herald 1,930 7,518 8,146
  The Age 1,794 4,686 5,433
  The Australian 2,155 2,518 3,976
  The Saturday Paper 274 345 568
  West Australian 995 1,211 1,823