Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app.
| |
Print
|
Digital
(web or app)
|
Total Cross-Platform Audience
(print, web or app)
|
|
Dec |
Dec |
Dec |
Dec |
Dec |
Dec |
% change in
Total Cross-
Platform Audience
|
|
2017 |
2018 |
2017 |
2018 |
2017 |
2018 |
| Publication |
('000s) |
('000s) |
('000s) |
('000s) |
('000s) |
('000s) |
| (unweighted) |
50,139 |
50,853 |
50,139 |
50,853 |
50,139 |
50,853 |
|
| (Popn '000) |
20,103 |
20,479 |
20,103 |
20,479 |
20,103 |
20,479 |
|
| Adelaide Advertiser |
583 |
543 |
713 |
688 |
1,092 |
1,026 |
-6.0% |
| Canberra Times |
106 |
90 |
398 |
375 |
476 |
433 |
-9.1% |
| Courier-Mail |
971 |
894 |
1,312 |
1,095 |
2,022 |
1,779 |
-12.0% |
| Daily Telegraph |
1,336 |
1,285 |
2,512 |
2,091 |
3,446 |
2,989 |
-13.3% |
| Financial Review |
386 |
364 |
1,155 |
1,169 |
1,453 |
1,439 |
-1.0% |
| Herald Sun |
1,542 |
1,342 |
1,936 |
2,032 |
3,002 |
2,984 |
-0.6% |
| Mercury |
106 |
108 |
126 |
107 |
212 |
193 |
-9.1% |
| Newcastle Herald |
176 |
120 |
156 |
100 |
292 |
209 |
-28.4% |
| Sunday Times |
347 |
334 |
784 |
676 |
1,026 |
889 |
-13.4% |
| Sydney Morning Herald |
1,056 |
983 |
3,780 |
3,667 |
4,255 |
4,135 |
-2.8% |
| The Age |
945 |
817 |
2,603 |
2,458 |
3,061 |
2,816 |
-8.0% |
| The Australian |
888 |
862 |
1,899 |
1,866 |
2,550 |
2,480 |
-2.8% |
| The Saturday Paper |
115 |
119 |
102 |
160 |
193 |
253 |
31.0% |
| West Australian |
697 |
748 |
598 |
557 |
1,117 |
1,060 |
-5.1% |
| TOTAL Newspapers ** |
11,716 |
10,954 |
11,312 |
11,621 |
15,957 |
15,754 |
-1.3% |
Print is net readership in an average 7 days; digital is net website visitation and app usage in an average 7 days.
**TOTAL Newspapers includes all newspapers (incl. Communities). It is NOT just the newspapers above.