Australian Newspaper Inserted Magazines Readership, 12 months to December 2020

Magazines Readership Readership
% of Population 14+ ('000s)
Dec
2019
Dec
2020
Gain/Loss Dec
2019
Dec
2020
% Change
Wish 0.6 0.4 -0.2 126 76 -39.7
The Deal* 0.3 0.3 0.0 71 68 -4.2
Weekend Australian Magazine 2.6 3.0 0.4 539 622 15.4
Financial Review Magazine 1.6 1.0 -0.6 326 221 -32.2
Boss* 0.9 0.6 -0.3 179 125 -30.2
Good Weekend (NSW/Vic) 3.9 3.7 -0.2 819 770 -6.0
Domain (NSW/Vic) 3.1 2.2 -0.9 654 465 -28.9
Sunday Life (NSW/Vic) 2.1 2.2 0.1 436 464 6.4
Stellar (NSW/Vic) 2.3 2.8 0.5 476 594 24.8
Binge TV Guide (NSW) 1.8 2.1 0.3 375 438 16.8
Binge TV Guide (Vic) 1.4 1.8 0.4 299 384 28.4
Qweekend (Qld) 1.0 1.0 0.0 214 215 0.5
Binge TV Guide (Qld) 1.3 1.3 0.0 280 267 -4.6
Gold Coast Eye (Qld) 0.1 0.1 0.0 23 20 -13.0
Binge TV Guide (SA) 1.1 0.9 -0.2 223 196 -12.1
SA Weekend 1.1 1.0 -0.1 239 215 -10.0
Sunday Times Guide (WA) 0.8 0.9 0.1 170 185 8.8
STM - Sunday Times Magazine (WA) 0.9 1.0 0.1 180 207 15.0
Seven Days (WA) 1.1 - - 234 - -
West Weekend (WA) 1.2 - - 249 - -

Note: Two Newspaper Inserted Magazines – The Deal and Boss - were temporarily suspended during the June and September 2020 quarters. They are flagged with an asterisk (*) and do not show readership for the latest quarter, average readership is allocated instead.


Newspaper Inserted Magazine Summary - December 2020

Newspaper Inserted Magazines: Readership of Weekend Australian Magazine, Stellar, Sunday Life, STM - Sunday Times Magazine and Sunday Times Guide increase

There were eight newspaper inserted magazines that managed to increase their readership over the last year despite broader industry trends including the Weekend Australia Magazine, Stellar, Sunday Life, STM - Sunday Times Magazine and Sunday Times Guide.

The biggest increase in readership was for the Binge TV Guide in Victoria for which readership increased 28.4 per cent to 384,000 followed by Stellar magazine now ready by 594,000 (up 24.8 per cent).

Also increasing strongly were the Binge TV Guide in NSW for which readership increased 16.8 per cent to 438,000 and Australia's second most widely read newspaper inserted magazine overall the Weekend Australian Magazine now read by 622,000, up 15.4 per cent on a year ago and two popular Western Australian inserts the STM - Sunday Times Magazine, up by 15.0 per cent to a readership of 207,000 and the Sunday Times Guide up by 8.8 per cent to a readership of 185,000.

The most widely read newspaper inserted magazine is again the Good Weekend read by 770,000, but down 6 per cent on a year ago ahead of the aforementioned Weekend Australian Magazine and Stellar - which have both closed the gap over the last year ahead of the fourth placed Domain with a readership of 465,000, but down a significant 28.0 per cent on a year ago following a COVID-19 lockdown related slump in the Australian property market during the earlier-mid parts of 2020 and fifth place Sunday Life with a readership of 464,000, up 6.4 per cent on a year ago.


Top Newspaper Inserted Magazines – Ranked by Print Readership*

Publication

Dec 2019

Dec 2020

% Change

‘000s

‘000s

%

Good Weekend (NSW/Vic)

819

770

-6.0%

Weekend Australian Magazine

539

622

15.4%

Stellar (NSW/Vic)

476

594

24.8%

Domain (NSW/Vic)

654

465

-28.9%

Sunday Life (NSW/Vic)

436

464

6.4%

*Print readership is average issue readership.