Australian Magazine Readership, 12 months to December 2020

The readership estimates below are ‘average issue readership’ (AIR) over a 12 month period, and represent the number, or %, of Australians who read or look into an average issue of the particular publication.

This provides an estimate of the ‘reach’ an advertiser can expect to achieve with advertising placed in the publication.

These print readership estimates do not include the additional Australians who read the publications in their digital form online, via web, mobile or app.

The total reach – ‘cross-platform’ reach is greater than the ‘average issue reach’ of a publication as it includes additional readers and cover a 4 week period, rather than an average issue.


Magazines Readership Readership
% of Population 14+ ('000s)
Dec
2019
Dec
2020
Gain/Loss Dec
2019
Dec
2020
% Change
4X4 Australia 0.6 0.7 0.1 130 146 12.3
Australian Geographic 3.1 1.9 -1.2 644 399 -38.0
Australian Golf Digest 0.2 0.3 0.1 47 66 40.4
Australian Gourmet Traveller 1.2 0.7 -0.5 249 148 -40.6
Australian Motorcycle News 0.5 0.3 -0.2 94 67 -28.7
Australian Traveller 0.4 0.4 0.0 90 83 -7.8
Belle 0.6 0.5 -0.1 115 104 -9.6
Better Homes and Gardens 8.2 6.3 -1.9 1,698 1,326 -21.9
Big Issue 1.4 0.7 -0.7 288 141 -51.0
Bunnings Magazine 5.7 6.0 0.3 1,186 1,268 6.9
Coles Magazine 22.0 20.9 -1.1 4,573 4,404 -3.7
Cosmos 0.3 0.2 -0.1 56 40 -28.6
Country Style 1.0 0.8 -0.2 209 179 -14.4
Delicious 1.4 1.4 0.0 294 287 -2.4
Diabetic Living 1.1 0.5 -0.6 234 113 -51.7
English Woman's Weekly 0.5 0.5 0.0 104 112 7.7
Family Circle (from Jun20) - 0.6 - - 119 -
Fishing World 1.2 0.6 -0.6 243 122 -49.8
Fitness First 0.5 0.4 -0.1 101 74 -26.7
Foxtel Magazine 1.0 0.9 -0.1 217 194 -10.6
Frankie 1.6 1.0 -0.6 337 212 -37.1
Fresh 19.6 18.5 -1.1 4,086 3,903 -4.5
Fresh Water Fishing Aust. 0.5 0.3 -0.2 113 64 -43.4
Gardening Australia 1.9 1.7 -0.2 397 352 -11.3
Golf Australia 0.2 0.3 0.1 43 58 34.9
Gourmet Traveller Wine 0.3 0.2 -0.1 59 47 -20.3
Halliday (was Wine Companion) 0.1 0.1 0.0 30 19 -36.7
Healthy Food Guide 1.4 0.7 -0.7 283 154 -45.6
Home Beautiful 1.5 1.0 -0.5 310 213 -31.3
Home Design 0.6 0.2 -0.4 119 51 -57.1
Horizons (WA) 1.3 1.1 -0.2 279 233 -16.5
House & Garden 2.3 1.7 -0.6 474 355 -25.1
Inside Out 0.5 0.3 -0.2 105 66 -37.1
Inside Sport 0.5 0.7 0.2 105 149 41.9
Journeys (Tas) 0.2 0.1 -0.1 48 29 -39.6
Just Cars 1.0 0.5 -0.5 198 112 -43.4
Marie Claire 1.6 1.0 -0.6 331 215 -35.0
Men's Fitness 0.7 0.5 -0.2 148 96 -35.1
Money Magazine 0.6 0.7 0.1 118 137 16.1
The Monthly 0.8 0.5 -0.3 162 100 -38.3
Motor 0.6 0.4 -0.2 126 77 -38.9
National Geographic 6.0 3.2 -2.8 1,250 684 -45.3
New Idea 3.8 3.0 -0.8 785 630 -19.7
New Idea Food (from Jun20) - 0.3 - - 54 -
New Idea Royals 2.9 1.6 -1.3 603 329 -45.4
New Scientist 1.5 0.9 -0.6 316 199 -37.0
Open Road (NSW) 4.4 4.0 -0.4 921 834 -9.4
Overlander 4WD 0.4 0.3 -0.1 75 72 -4.0
Prevention 0.4 0.3 -0.1 76 58 -23.7
Qantas Magazine* 1.8 1.1 -0.7 366 236 -35.5
Reader's Digest Australia 2.0 1.8 -0.2 418 373 -10.8
Real Living 0.5 0.3 -0.2 108 62 -42.6
RM Williams Outback 0.9 0.8 -0.1 181 158 -12.7
Road Ahead (Qld) 2.7 2.3 -0.4 572 479 -16.3
Royal Auto (Vic) 2.8 2.4 -0.4 583 500 -14.2
SA Motor (SA) 1.1 0.9 -0.2 234 185 -20.9
Selector 0.4 0.1 -0.3 74 31 -58.1
Street Machine 1.0 0.7 -0.3 203 157 -22.7
Take 5 (Weekly) 2.4 2.3 -0.1 495 483 -2.4
Take 5 Bumper Monthly 2.8 2.2 -0.6 590 456 -22.7
Taste.com.au Magazine 2.8 2.1 -0.7 589 447 -24.1
That's Life 2.3 2.3 0.0 475 479 0.8
That's Life Mega Monthly 1.9 2.2 0.3 406 461 13.5
Time 1.2 0.9 -0.3 245 182 -25.7
TOTAL Motoring Club Magazines 12.6 10.6 -2.0 2,618 2,226 -15.0
TV Soap 0.7 0.7 0.0 139 149 7.2
TV Week 1.3 1.5 0.2 264 316 19.7
Unique Cars 0.8 0.5 -0.3 157 104 -33.8
Vogue Australia 1.9 1.3 -0.6 406 266 -34.5
WellBeing 0.7 0.4 -0.3 148 88 -40.5
Wheels 0.9 0.7 -0.2 181 146 -19.3
Who 1.1 0.8 -0.3 219 168 -23.3
Woman's Day 4.1 3.4 -0.7 860 722 -16.0
Women's Weekly 6.7 5.2 -1.5 1,398 1,088 -22.2
Women's Weekly Food 1.4 0.9 -0.5 301 198 -34.2

Note: A small number of magazines were temporarily suspended during the June and September 2020 quarters.  These magazines are flagged with an asterisk (*) and do not show readership for the latest quarter, average readership is allocated instead.  The list of magazines affected in this way includes AFL Record, Big League, Qantas Magazine and Virgin Magazine.


Magazine Print Readership Summary - December 2020

Are Media has Australia’s two most widely read paid magazines – Better Homes & Gardens and Australian Women’s Weekly – both with print readerships of well over 1 million

Better Homes & Gardens is Australia’s most widely read paid magazine with an average issue print readership of 1,326,000 in the year to December 2020 and is followed by Australian Women’s Weekly with an average issue print readership of 1,088,000. These two Are Media magazines are clearly the most widely read paid magazines in Australia.

The two leaders are followed by Are Media’s Woman’s Day with an average issue print readership of 722,000, National Geographic on 684,000 and Are Media’s New Idea on 630,000. Performing strongly were That’s Life Mega Monthly which increased average issue print readership by 13.5 per cent to 461,000 and That’s Life which was up 0.8 per cent to 479,000.

Other magazines to perform strongly and increase their average issue print readership include TV Week (+19.7 per cent to 316,000), 4x4 Australia (+12.3 per cent to 146,000) and Money Magazine (+16.1 per cent to 137,000).

Coles Magazine & Fresh most widely read and Bunnings Magazine read by almost 1.3m

Australia's two most widely read free magazines are again Coles Magazine with an average issue print readership in the year to December 2020 of 4,404,000 and Fresh with a readership of 3,903,000.

Bunnings Magazine is the third most widely read free magazine. It has an average issue print readership in the year to December 2020 of 1,268,000, an impressive increase of 6.9 per cent on a year ago as many Australians have indulged in some home renovations making the hardware retailer’s magazine one of only five with an average issue print readership of more than 1 million Australians.


Top 20 Magazines by Print Readership - December 2020

    Publication

Dec 2019

Dec 2020

% Change

‘000s

‘000s

%

    Coles Magazine

4,573

4,404

-3.7%

    Fresh

4,086

3,903

-4.5%

    Better Homes & Gardens

1,698

1,326

-21.9%

    Bunning’s Magazine

1,186

1,268

6.9%

    Australian Women’s Weekly

1,398

1,088

-22.2%

    Open Road (NSW)

921

834

-9.4%

    Woman's Day

860

722

-16.0%

    National Geographic

1,250

684

-45.3%

    New Idea

785

630

-19.7%

    Royal Auto (Vic)

583

500

-14.2%

    Take 5 (Weekly)

495

483

-2.4%

    That's Life

475

479

0.8%

    Royal Ahead (Qld)

572

479

-16.3%

    That's Life Mega Monthly

406

461

13.5%

    Take 5 Bumper Monthly

590

456

-22.7%

    Taste.com.au Magazine

589

447

-24.1%

    Australian Geographic

644

399

-38.0%

    Reader’s Digest Australia

418

373

-10.8%

    House & Garden

474

355

-25.1%

    Gardening Australia

397 352 -11.3%


The five most read categories of magazines by average issue print readership

  • Food & Entertainment (6,230,000 Australians, 29.6% of the population);
  • General Interest (3,402,000 Australians, 16.1% of the population);
  • Home & Garden (3,066,000 Australians, 14.6% of the population);
  • Mass Women’s (2,676,000 Australians, 12.7% of the population);
  • Business, Financial & Airline (943,000 Australians, 4.5% of the population).


Food & Entertainment magazines are the most widely read magazine category and read by nearly 30% of Australians

Food & Entertainment is again Australia's best performing magazine category and is now read by 6,230,000 Australians, or 29.6% of the population – more than 2.8 million ahead of any other category.

The free supermarket titles remain the clear leaders in the category despite not building on the growth of previous years. Coles Magazine with a readership of 4,404,000 is Australia’s most widely read magazine followed by second-placed Woolworth’s Fresh now read by 3,903,000 Australians.

The most widely read paid magazines in the category are Taste.com.au Magazine with a readership of 447,000 and Delicious with a readership of 287,000.


General Interest magazines read by nearly 1-in-6 Australians is the second most widely read category

3,402,000 Australians, or 16.1% of the population, read at least one of the general interest magazine titles and National Geographic is clearly the most widely read paid magazine in the category and is now read by 684,000.

However, the most widely read magazine in the category is the NRMA’s Open Road (NSW) with a readership of 834,000. Fellow motoring magazines Royal Auto (Vic) read by 500,000 and Road Ahead (Qld) read by 479,000 also rate highly in the category.

Other widely read paid magazines in the category include Australian Geographic read by 399,000 and Reader’s Digest Australia read by 373,000.


Home & Garden magazines is the third most read category with a readership of over 3 million

Home & Garden magazines is the third most read magazine category with a readership of 3,066,000.

The leading magazine in the category is Australia’s most widely read paid magazine Better Homes and Gardens (BH&G), with a readership of 1,326,000.

The second most widely read magazine in the category is the Bunnings Magazine which has increased its readership by 6.9% on a year ago and is now read by almost 1.3 million Australians.

Other widely read magazines in the category include House & Garden read by 355,000, Gardening Australia read by 352,000, Home Beautiful read by 213,000 and Country Style now read by 179,000.


Mass Women’s magazines read by over 2.6 million Australians with growth for That's Life

Mass Women’s magazines are now read by 2,676,000 Australians equal to 12.7 per cent of the population with including Australia's second most widely read paid magazine Australian Women's Weekly read by 1,088,000.

Other widely read magazines in the category include Woman's Day read by 722,000, New Idea read by 630,000, Take 5 (Weekly) with a readership of 483,000 and Take 5 Bumper Monthly read by 456,000.

There were two magazines to grow their readership over the last year including That's Life, which was up 0.8% to a readership of 479,000 and That's Life Mega Monthly which increased its readership by an impressive 13.5% to 461,000.

Business magazine category is fifth most widely read with a readership of almost 1 million

Overall, the Business, Financial and Airline magazines readership experienced a decrease of 34.5 per cent over the last year to 943,000 (4.5% of the population).

The standout performer in the category during 2020 was Money Magazine which increased its readership by an impressive 16.1% and now has a readership of 137,000.

The most widely read magazine in the category is the Qantas Magazine with a readership of 236,000 followed by the New Scientist with 199,000 readers, Time magazine with a readership of 182,000 and The Monthly with a readership of 100,000.


TV Week, TV Soap, 4x4 Australia and Australian Golf Digest amongst magazines to increase readership

There were other magazines to increase their readership over the past year outside the leading five magazine categories including TV Week, with an increase of 19.7% to a readership of 316,000 and TV Soap, with an increase of 7.2% to a readership of 149,000.

Also increasing their readership over the past year were Inside Sport which increased its readership by 41.9 per cent to 149,000 and 4x4 Australia up by 12.3 per cent to 146,000.

Australia's two leading golf magazines also increased their readership by a significant amount including the Australian Golf Digest up 40.4 per cent to a readership of 66,000 and Golf Australia which increased its readership by 34.9 per cent to 58,000.