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Home Industries Media Readership Readership in New Zealand, 12 Months to December 2021

Readership in New Zealand, 12 Months to December 2021

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2021.


Magazines

Jan 2020 - Dec 2020 Jan 2021 - Dec 2021
Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss Readership '000 Gain/Loss
  (unweighted) 6,496 6,514
  (POPN '000) 4,048 4,166
  MASS WOMEN'S MAGAZINES
  Australian Women's Weekly NZ Edition (skip Apr20-Sep20) 180 4.4% 141 3.4% -1.0% -39
  NZ Woman's Weekly (skip Apr20-Sep20) 105 2.6% 105 2.5% -0.1% 0
  NZ Woman's Day (skip Apr20-Sep20) 152 3.8% 146 3.5% -0.3% -6
  New Idea 46 1.1% 47 1.1% 0.0% 1
  That's Life 70 1.7% 61 1.5% -0.2% -9
  WOMEN'S LIFESTYLE MAGAZINES
  English Woman's Weekly 21 0.5% 17 0.4% -0.1% -4
  Lucky Break (skip Apr20-Sep20) 63 1.6% 42 1.0% -0.6% -21
  Mindfood 78 1.9% 80 1.9% 0.0% 2
  Nadia 66 1.6% 43 1.0% -0.6% -23
  Simply You Living 24 0.6% 50 1.2% 0.6% 26
  WOMEN'S FASHION MAGAZINES
  NZ Fashion Quarterly 30 0.7% 50 1.2% 0.5% 20
  NZ Weddings 24 0.6% 20 0.5% -0.1% -4
  Fashion 30 0.7% 50 1.2% 0.5% 20
  HOME & GARDEN MAGAZINES
  Better Homes and Gardens 22 0.5% 29 0.7% 0.2% 7
  Bunnings Magazine 52 1.3% 40 1.0% -0.3% -12
  Habitat 90 2.2% 100 2.4% 0.2% 10
  Home NZ 35 0.9% 60 1.4% 0.5% 25
  Homestyle NZ 16 0.4% 36 0.9% 0.5% 20
  Houses NZ 33 0.8% 28 0.7% -0.1% -5
  NZ Gardener 101 2.5% 93 2.2% -0.3% -8
  NZ House & Garden 92 2.3% 110 2.6% 0.3% 18
  NZ Trends Design Series 19 0.5% 18 0.4% -0.1% -1
  Kiwi Gardener 30 0.8% 51 1.2% 0.4% 21
  Your Home & Garden 51 1.3% 54 1.3% 0.0% 3
  FOOD & ENTERTAINMENT MAGAZINES
  Cuisine 118 2.9% 87 2.1% -0.8% -31
  Delicious 8 0.2% 20 0.5% 0.3% 12
  Dish 89 2.2% 92 2.2% 0.0% 3
  New Zealand's Best Dining Guide 18 0.4% 55 1.3% 0.9% 37
  NZ Woman's Weekly Julie Le Clerc Magazine 29 0.7% 26 0.6% -0.1% -3
  Taste 54 1.3% 42 1.0% -0.3% -12
  HEALTH & FAMILY MAGAZINES
  Healthy Food Guide 28 0.7% 32 0.8% 0.1% 4
  Tots to Teens 23 0.6% 17 0.4% -0.2% -6
  Ohbaby! 29 0.7% 20 0.5% -0.2% -9
  BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
  NZ Property Investor 14 0.3% 13 0.3% 0.0% -1
  Time 50 1.2% 36 0.9% -0.3% -14
  University of Auckland Business Review 22 0.5% 33 0.8% 0.3% 11
  KiaOra (Air New Zealand inflight magazine) (skip Apr20-Sep20) 70 1.7% 45 1.1% -0.6% -25
  GENERAL MAGAZINES
  Avenues 24 0.6% 32 0.8% 0.2% 8
  Consumer 62 1.5% 53 1.3% -0.2% -9
  Good 17 0.4% 49 1.2% 0.8% 32
  National Geographic 40 1.0% 37 0.9% -0.1% -3
  NZ Geographic 63 1.6% 50 1.2% -0.4% -13
  North & South (skip Apr-Dec20) 100 2.5% 72 1.7% -0.8% -28
  Reader's Digest 34 0.8% 34 0.8% 0.0% 0
  Grapevine 24 0.6% 22 0.5% -0.1% -2
  Metro 25 0.6% 43 1.0% 0.4% 18
  NZ Life & Leisure 65 1.6% 57 1.4% -0.2% -8
  New Zealand Listener (skip Apr20-Sep20) 185 4.6% 221 5.3% 0.7% 36
  Art News NZ 19 0.5% 35 0.8% 0.3% 16
  Heritage NZ 49 1.2% 76 1.8% 0.6% 27
  Wilderness 14 0.4% 15 0.4% 0.0% 1
  The Shed 11 0.3% 17 0.4% 0.1% 6
  MUSIC & MOVIE MAGAZINES
  Empire 15 0.4% 24 0.6% 0.2% 9
  TV MAGAZINES
  TV Guide 166 4.1% 157 3.8% -0.3% -9
  SPORTS MAGAZINES
  NZ Outdoor Hunting 31 0.8% 37 0.9% 0.1% 6
  Rugby News 30 0.8% 15 0.4% -0.4% -15
  MOTORING MAGAZINES
  AA Directions 365 9.0% 374 9.0% 0.0% 9
  NZ Autocar 15 0.4% 17 0.4% 0.0% 2
  NZ Classic Car 17 0.4% 18 0.4% 0.0% 1
  NZ Motorhomes Caravans & Destinations 13 0.3% 10 0.2% -0.1% -3
  FISHING MAGAZINES
  Fish & Game NZ 52 1.3% 39 0.9% -0.4% -13
  NZ Fishing News 23 0.6% 40 1.0% 0.4% 17
  REAL ESTATE MAGAZINES
  Property Press 62 1.5% 50 1.2% -0.3% -12
  NEWSPAPER INSERT MAGAZINES
  Bite (North Island) 130 3.2% 158 3.8% 0.6% 28
  Canvas (North Island) 231 5.7% 272 6.5% 0.8% 41
  Sunday Magazine 164 4.0% 172 4.1% 0.1% 8
  Viva (North Island) 147 3.6% 176 4.2% 0.6% 29
  Weekend (North Island) 175 4.3% 153 3.7% -0.6% -22
  Your Weekend 130 3.2% 136 3.3% 0.1% 6


Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.

  Print
Digital
(Web or App)
Total Cross-Platform Audience
(print, web or app)

Dec 2020 (000's) Dec 2021 (000's) Dec 2020 (000's) Dec 2021 (000's) Dec 2020 (000's) Dec 2021 (000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,496 6,514 6,496 6,514 6,496 6,514  
  (POPN '000) 4,048 4,166 4,048 4,166 4,048 4,166  
             
  New Zealand Herald 595 559 1,637 1,585 1,883 1,844 -2.1%
  Dominion Post 211 205 278 271 416 408 -1.9%
  Northern Advocate 52 72 62 95 107 142 33.0%
  Waikato Times 82 86 128 134 193 195 0.9%
  Bay of Plenty Times 67 57 102 104 145 149 3.0%
  Rotorua Daily Post 28 26 63 70 82 88 6.5%
  Gisborne Herald 33 27 47 51 64 64 0.4%
  Taranaki Daily News 60 56 69 103 106 137 29.7%
  Wanganui Chronicle 38 35 46 86 79 107 34.6%
  Hawke's Bay Today 72 80 101 109 154 173 12.4%
  Manawatu Standard 31 27 65 63 90 87 -3.4%
  Wairarapa Times-Age 20 23 32 39 47 59 23.6%
  The Press 160 145 181 189 288 272 -5.3%
  Otago Daily Times 98 107 200 238 254 304 20.0%
  Ashburton Guardian 14 10 28 22 39 31 -21.1%
  Timaru Herald 17 18 34 71 48 83 73.6%
  Southland Times 41 51 76 83 96 108 12.9%
  Sunday Star Times 172 167 59 60 220 216 -2.0%
  Sunday News 26 41 35 50 60 88 46.6%


Magazine Cross-Platform Audience

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).


 Print
Digital
(web or app)
Total Cross-Platform Audience
(print, web or app)

Dec 2020 (000's) Dec 2021 (000's) Dec 2020 (000's) Dec 2021 (000's) Dec 2020 (000's) Dec 2021 (000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,496 6,514 6,496 6,514 6,496 6,514  
  (POPN '000) 4,048 4,166 4,048 4,166 4,048 4,166  
               
  AA Directions 365 374 148 171 441 455 3.3%
  Australian Women's Weekly NZ Edition (skip Apr20-Sep20) 180 141 59 65 218 188 -13.7%
  Dish 89 92 79 116 145 177 21.6%
  Fish & Game NZ 52 39 52 67 94 100 6.5%
  Habitat 90 100 43 59 118 142 20.5%
  Healthy Food Guide 28 32 54 68 73 85 16.8%
  Kiwi Gardener 30 51 47 56 70 101 42.7%
  Mindfood 78 80 76 109 138 165 19.7%
  Nadia 66 43 56 56 105 92 -12.6%
  National Business Review 40 47 28 37 59 69 16.6%
  New Idea 46 47 33 39 74 77 3.5%
  New Zealand Listener (skip Apr20-Sep20) 185 221 56 74 209 257 22.8%
  North & South (skip Apr20-Dec20) 100 72 84 90 165 145 -12.2%
  NZ Gardener 101 93 64 65 145 143 -1.9%
  NZ House & Garden 92 110 54 91 129 174 35.7%
  NZ Woman's Day & Now To Love (skip Apr20-Sep20) 152 146 88 86 207 204 -1.7%
  NZ Woman's Weekly & Now To Love (skip Apr20-Sep20) 105 105 88 86 172 172 0.0%
  Property Press 62 50 40 45 97 90 -7.0%
  That's Life 70 61 19 28 79 77 -1.4%
  Time 50 36 21 13 66 48 -28.2%
  TV Guide Magazine 166 157 50 58 194 184 -5.0%

Print is average issue readership.

Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.