Readership in New Zealand, 12 Months to December 2020

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2020.


Magazines

Jan 2019 - Dec 2019 Jan 2020 - Dec 2020
Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss Readership '000 Gain/Loss
  MASS WOMEN'S MAGAZINES
  Australian Women's Weekly NZ Edition
  (skip Apr20-Sep20)
177 4.4% 180 4.4% 0.0% 3
  NZ Woman's Weekly
  (skip Apr20-Sep20)
151 3.8% 105 2.6% -1.2% -46
  NZ Woman's Day
  (skip Apr20-Sep20)
251 6.3% 152 3.8% -2.5% -99
  New Idea 75 1.9% 46 1.1% -0.8% -29
  That's Life 75 1.9% 70 1.7% -0.2% -5
  WOMEN'S LIFESTYLE MAGAZINES
  English Woman's Weekly 15 0.4% 21 0.5% 0.1% 6
  Lucky Break
  (skip Apr20-Sep20)
57 1.4% 63 1.6% 0.2% 6
  Mindfood 117 2.9% 78 1.9% -1.0% -39
  Nadia 74 1.9% 66 1.6% -0.3% -8
  Simply You Living 18 0.5% 24 0.6% 0.1% 6
  WOMEN'S FASHION MAGAZINES
  NZ Fashion Quarterly 45 1.1% 30 0.7% -0.4% -15
  Vogue Australia 15 0.4% 11 0.3% -0.1% -4
  Bride & Groom (NZ edition) 12 0.3% 25 0.6% 0.3% 13
  NZ Weddings 23 0.6% 24 0.6% 0.0% 1
  Fashion 31 0.8% 30 0.7% -0.1% -1
  HOME & GARDEN MAGAZINES
  Better Homes and Gardens 40 1.0% 22 0.5% -0.5% -18
  Bunnings Magazine (from Oct19) 51 1.3% 52 1.3% 0.0% 1
  Habitat 64 1.6% 90 2.2% 0.6% 26
  Home NZ 39 1.0% 35 0.9% -0.1% -4
  Homestyle NZ 19 0.5% 16 0.4% -0.1% -3
  Houses NZ 31 0.8% 33 0.8% 0.0% 2
  NZ Gardener 119 3.0% 101 2.5% -0.5% -18
  NZ House & Garden 129 3.2% 92 2.3% -0.9% -37
  NZ Trends Design Series 17 0.4% 19 0.5% 0.1% 2
  Kiwi Gardener (was Weekend Gardener) 29 0.7% 30 0.8% 0.1% 1
  Your Home & Garden 68 1.7% 51 1.3% -0.4% -17
  FOOD & ENTERTAINMENT MAGAZINES
  Cuisine 99 2.5% 118 2.9% 0.4% 19
  Dish 67 1.7% 89 2.2% 0.5% 22
  New Zealand's Best Dining Guide 22 0.5% 18 0.4% -0.1% -4
  NZ Woman's Weekly Julie Le Clerc Magazine 24 0.6% 29 0.7% 0.1% 5
  Taste 66 1.7% 54 1.3% -0.4% -12
  HEALTH & FAMILY MAGAZINES
  Healthy Food Guide 92 2.3% 28 0.7% -1.6% -64
  Tots to Teens 24 0.6% 23 0.6% 0.0% -1
  Ohbaby! 31 0.8% 29 0.7% -0.1% -2
  BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
  NZ Property Investor 18 0.4% 14 0.3% -0.1% -4
  Time 67 1.7% 50 1.2% -0.5% -17
  University of Auckland Business Review 34 0.9% 22 0.5% -0.4% -12
  KiaOra (Air New Zealand inflight magazine)
  (skip Apr20-Sep20)
111 2.8% 70 1.7% -1.1% -41
  GENERAL MAGAZINES
  Avenues 33 0.8% 24 0.6% -0.2% -9
  Consumer 72 1.8% 62 1.5% -0.3% -10
  Good 26 0.7% 17 0.4% -0.3% -9
  National Geographic 54 1.3% 40 1.0% -0.3% -14
  NZ Geographic 78 2.0% 63 1.6% -0.4% -15
  North & South
  (until Mar20)
103 2.6% 100 2.5% -0.1% -3
  Reader's Digest 47 1.2% 34 0.8% -0.4% -13
  Grapevine 29 0.7% 24 0.6% -0.1% -5
  Metro 51 1.3% 25 0.6% -0.7% -26
  NZ Life & Leisure 77 1.9% 65 1.6% -0.3% -12
  New Zealand Listener
  (skip Apr20-Sep20)
233 5.8% 185 4.6% -1.2% -48
  Art News NZ 29 0.7% 19 0.5% -0.2% -10
  Heritage NZ 66 1.7% 49 1.2% -0.5% -17
  Wilderness 19 0.5% 14 0.4% -0.1% -5
  The Shed 20 0.5% 11 0.3% -0.2% -9
  TV MAGAZINES
  SkyWatch 150 3.8% 67 1.7% -2.1% -83
  TV Guide 212 5.3% 166 4.1% -1.2% -46

  SPORTS MAGAZINES
  NZ Outdoor Hunting 31 0.8% 31 0.8% 0.0% 0
  NZ Rod & Rifle 16 0.4% 15 0.4% 0.0% -1
  NZ Rugby World 23 0.6% 23 0.6% 0.0% 0
  Rugby News 24 0.6% 30 0.8% 0.2% 6
  MOTORING MAGAZINES
  AA Directions 482 12.1% 365 9.0% -3.1% -117
  NZ Autocar 24 0.6% 15 0.4% -0.2% -9
  NZ Classic Car 25 0.6% 17 0.4% -0.2% -8
  NZ Motorhomes Caravans & Destinations 19 0.5% 13 0.3% -0.2% -6
  MOTORCYCLE, BOAT & TRUCK MAGAZINES
  Boating NZ 15 0.4% 12 0.3% -0.1% -3
  FISHING MAGAZINES
  Fish & Game NZ 51 1.3% 52 1.3% 0.0% 1
  NZ Fishing News 26 0.7% 23 0.6% -0.1% -3
  REAL ESTATE MAGAZINES
  Property Press 107 2.7% 62 1.5% -1.2% -45
  NEWSPAPER INSERT MAGAZINES
  Bite (North Island) 174 4.4% 130 3.2% -1.2% -44
  Canvas (North Island) 285 7.1% 231 5.7% -1.4% -54
  Sunday 241 6.0% 164 4.0% -2.0% -77
  Viva (North Island) 163 4.1% 147 3.6% -0.5% -16
  Weekend (North Island) 216 5.4% 175 4.3% -1.1% -41
  Your Weekend 199 5.0% 130 3.2% -1.8% -69


Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.

  Print
Digital
(Web or App)
Total Cross-Platform Audience
(print, web or app)

Dec 2019 (000's) Dec 2020 (000's) Dec 2019 (000's) Dec 2020 (000's) Dec 2019 (000's) Dec 2020 (000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,547 6,496 6,547 6,496 6,547 6,496
  (POPN '000) 3,996 4,048 3,996 4,048 3,996 4,048







  New Zealand Herald 721 595 1,488 1,637 1,811 1,883 4.0%
  Dominion Post 297 211 315 278 487 416 -14.6%
  Northern Advocate 69 52 75 62 128 107 -16.4%
  Waikato Times 138 82 137 128 244 193 -20.9%
  Bay of Plenty Times 77 67 112 102 163 145 -11.0%
  Rotorua Daily Post 37 28 67 63 92 82 -10.9%
  Gisborne Herald 48 33 52 47 77 64 -16.9%
  Taranaki Daily News 55 60 103 69 135 106 -21.5%
  Wanganui Chronicle 37 38 46 46 76 79 3.9%
  Hawke's Bay Today 89 72 110 101 161 154 -4.3%
  Manawatu Standard 43 31 74 65 105 90 -14.3%
  Wairarapa Times-Age 32 20 32 32 57 47 -17.5%
  The Press 215 160 205 181 347 288 -17.0%
  Otago Daily Times 140 98 186 200 264 254 -3.8%
  Nelson Mail 30 38 75 48 89 77 -13.5%
  Ashburton Guardian 18 14 21 28 37 39 5.4%
  Timaru Herald 25 17 47 34 63 48 -23.8%
  Southland Times 65 41 60 76 108 96 -11.1%
  Sunday Star-Times 285 172 69 59 334 220 -34.1%
  Sunday News 51 26 29 35 77 60 -22.1%

Print is net readership in an average 7 days. Digital is average website visitation and app usage (if available) in an average 7 days.


Magazine Cross-Platform Audience

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).


Print
Digital
(web or app)
Total Cross-Platform Audience
(print, web or app)

Dec 2019 (000's) Dec 2020 (000's) Dec 2019 (000's) Dec 2020 (000's) Dec 2019 (000's) Dec 2020 (000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,547 6,496 6,547 6,496 6,547 6,496
  (POPN '000) 3,996 4,048 3,996 4,048 3,996 4,048








  AA Directions 482 365 156 148 541 441 -18.5%
  Australian Women's Weekly NZ Edition
  (skip Apr20-Sep20)
177 180 51 59 211 218 3.3%
  Dish 67 89 77 79 129 145 12.4%
  Fish & Game NZ 51 52 57 52 97 94 -3.1%
  Habitat 64 90 43 43 100 118 18.0%
  Healthy Food Guide 92 28 75 54 139 73 -47.5%
  Kiwi Gardener 29 30 46 47 72 70 -2.8%
  Mindfood 117 78 83 76 179 138 -22.9%
  Nadia 74 66 56 56 113 105 -7.1%
  National Business Review 59 40 36 28 80 59 -26.3%
  New Idea 75 46 40 33 107 74 -30.8%
  New Zealand Listener
  (skip Apr20-Sep20)
233 185 61 56 261 209 -19.9%
  North & South
  (until Mar20)
103 100 56 84 144 165 14.6%
  NZ Gardener 119 101 65 64 164 145 -11.6%
  NZ House & Garden 129 92 65 54 176 129 -26.7%
  NZ Woman's Day & Now To Love
  (skip Apr20-Sep20)
251 152 95 88 309 207 -33.0%
  NZ Woman's Weekly & Now To Love
  (skip Apr20-Sep20)
151 105 95 88 228 172 -24.6%
  Property Press 107 62 31 40 131 97 -26.0%
  Skywatch 150 67 72 63 198 108 -45.5%
  That's Life 75 70 29 19 91 79 -13.2%
  Time 67 50 20 21 81 66 -18.5%
  TV Guide Magazine 212 166 74 50 250 194 -22.4%

Print is average issue readership.

Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.