Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2020.
Magazines
|
Jan 2019 - Dec 2019 |
Jan 2020 - Dec 2020 |
|
|
|
Readership '000 |
% of Population 14+ |
Readership '000 |
% of Population 14+ |
% of Population 14+ Gain/Loss |
Readership '000 Gain/Loss |
MASS WOMEN'S MAGAZINES |
|
|
|
|
|
|
Australian Women's Weekly NZ Edition
(skip Apr20-Sep20) |
177 |
4.4% |
180 |
4.4% |
0.0% |
3 |
NZ Woman's Weekly
(skip Apr20-Sep20) |
151 |
3.8% |
105 |
2.6% |
-1.2% |
-46 |
NZ Woman's Day
(skip Apr20-Sep20) |
251 |
6.3% |
152 |
3.8% |
-2.5% |
-99 |
New Idea |
75 |
1.9% |
46 |
1.1% |
-0.8% |
-29 |
That's Life |
75 |
1.9% |
70 |
1.7% |
-0.2% |
-5 |
|
|
|
|
|
|
|
WOMEN'S LIFESTYLE MAGAZINES |
|
|
|
|
|
|
English Woman's Weekly |
15 |
0.4% |
21 |
0.5% |
0.1% |
6 |
Lucky Break
(skip Apr20-Sep20) |
57 |
1.4% |
63 |
1.6% |
0.2% |
6 |
Mindfood |
117 |
2.9% |
78 |
1.9% |
-1.0% |
-39 |
Nadia |
74 |
1.9% |
66 |
1.6% |
-0.3% |
-8 |
Simply You Living |
18 |
0.5% |
24 |
0.6% |
0.1% |
6 |
|
|
|
|
|
|
|
WOMEN'S FASHION MAGAZINES |
|
|
|
|
|
|
NZ Fashion Quarterly |
45 |
1.1% |
30 |
0.7% |
-0.4% |
-15 |
Vogue Australia |
15 |
0.4% |
11 |
0.3% |
-0.1% |
-4 |
Bride & Groom (NZ edition) |
12 |
0.3% |
25 |
0.6% |
0.3% |
13 |
NZ Weddings |
23 |
0.6% |
24 |
0.6% |
0.0% |
1 |
Fashion |
31 |
0.8% |
30 |
0.7% |
-0.1% |
-1 |
|
|
|
|
|
|
|
HOME & GARDEN MAGAZINES |
|
|
|
|
|
|
Better Homes and Gardens |
40 |
1.0% |
22 |
0.5% |
-0.5% |
-18 |
Bunnings Magazine (from Oct19) |
51 |
1.3% |
52 |
1.3% |
0.0% |
1 |
Habitat |
64 |
1.6% |
90 |
2.2% |
0.6% |
26 |
Home NZ |
39 |
1.0% |
35 |
0.9% |
-0.1% |
-4 |
Homestyle NZ |
19 |
0.5% |
16 |
0.4% |
-0.1% |
-3 |
Houses NZ |
31 |
0.8% |
33 |
0.8% |
0.0% |
2 |
NZ Gardener |
119 |
3.0% |
101 |
2.5% |
-0.5% |
-18 |
NZ House & Garden |
129 |
3.2% |
92 |
2.3% |
-0.9% |
-37 |
NZ Trends Design Series |
17 |
0.4% |
19 |
0.5% |
0.1% |
2 |
Kiwi Gardener (was Weekend Gardener) |
29 |
0.7% |
30 |
0.8% |
0.1% |
1 |
Your Home & Garden |
68 |
1.7% |
51 |
1.3% |
-0.4% |
-17 |
|
|
|
|
|
|
|
FOOD & ENTERTAINMENT MAGAZINES |
|
|
|
|
|
|
Cuisine |
99 |
2.5% |
118 |
2.9% |
0.4% |
19 |
Dish |
67 |
1.7% |
89 |
2.2% |
0.5% |
22 |
New Zealand's Best Dining Guide |
22 |
0.5% |
18 |
0.4% |
-0.1% |
-4 |
NZ Woman's Weekly Julie Le Clerc Magazine |
24 |
0.6% |
29 |
0.7% |
0.1% |
5 |
Taste |
66 |
1.7% |
54 |
1.3% |
-0.4% |
-12 |
|
|
|
|
|
|
|
HEALTH & FAMILY MAGAZINES |
|
|
|
|
|
|
Healthy Food Guide |
92 |
2.3% |
28 |
0.7% |
-1.6% |
-64 |
Tots to Teens |
24 |
0.6% |
23 |
0.6% |
0.0% |
-1 |
Ohbaby! |
31 |
0.8% |
29 |
0.7% |
-0.1% |
-2 |
|
|
|
|
|
|
|
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS |
|
|
|
|
|
|
NZ Property Investor |
18 |
0.4% |
14 |
0.3% |
-0.1% |
-4 |
Time |
67 |
1.7% |
50 |
1.2% |
-0.5% |
-17 |
University of Auckland Business Review |
34 |
0.9% |
22 |
0.5% |
-0.4% |
-12 |
KiaOra (Air New Zealand inflight magazine)
(skip Apr20-Sep20) |
111 |
2.8% |
70 |
1.7% |
-1.1% |
-41 |
|
|
|
|
|
|
|
GENERAL MAGAZINES |
|
|
|
|
|
|
Avenues |
33 |
0.8% |
24 |
0.6% |
-0.2% |
-9 |
Consumer |
72 |
1.8% |
62 |
1.5% |
-0.3% |
-10 |
Good |
26 |
0.7% |
17 |
0.4% |
-0.3% |
-9 |
National Geographic |
54 |
1.3% |
40 |
1.0% |
-0.3% |
-14 |
NZ Geographic |
78 |
2.0% |
63 |
1.6% |
-0.4% |
-15 |
North & South
(until Mar20) |
103 |
2.6% |
100 |
2.5% |
-0.1% |
-3 |
Reader's Digest |
47 |
1.2% |
34 |
0.8% |
-0.4% |
-13 |
Grapevine |
29 |
0.7% |
24 |
0.6% |
-0.1% |
-5 |
Metro |
51 |
1.3% |
25 |
0.6% |
-0.7% |
-26 |
NZ Life & Leisure |
77 |
1.9% |
65 |
1.6% |
-0.3% |
-12 |
New Zealand Listener
(skip Apr20-Sep20) |
233 |
5.8% |
185 |
4.6% |
-1.2% |
-48 |
Art News NZ |
29 |
0.7% |
19 |
0.5% |
-0.2% |
-10 |
Heritage NZ |
66 |
1.7% |
49 |
1.2% |
-0.5% |
-17 |
Wilderness |
19 |
0.5% |
14 |
0.4% |
-0.1% |
-5 |
The Shed |
20 |
0.5% |
11 |
0.3% |
-0.2% |
-9 |
|
|
|
|
|
|
|
TV MAGAZINES |
|
|
|
|
|
|
SkyWatch |
150 |
3.8% |
67 |
1.7% |
-2.1% |
-83 |
TV Guide |
212 |
5.3% |
166 |
4.1% |
-1.2% |
-46 |
|
|
|
|
|
|
|
SPORTS MAGAZINES |
|
|
|
|
|
|
NZ Outdoor Hunting |
31 |
0.8% |
31 |
0.8% |
0.0% |
0 |
NZ Rod & Rifle |
16 |
0.4% |
15 |
0.4% |
0.0% |
-1 |
NZ Rugby World |
23 |
0.6% |
23 |
0.6% |
0.0% |
0 |
Rugby News |
24 |
0.6% |
30 |
0.8% |
0.2% |
6 |
|
|
|
|
|
|
|
MOTORING MAGAZINES |
|
|
|
|
|
|
AA Directions |
482 |
12.1% |
365 |
9.0% |
-3.1% |
-117 |
NZ Autocar |
24 |
0.6% |
15 |
0.4% |
-0.2% |
-9 |
NZ Classic Car |
25 |
0.6% |
17 |
0.4% |
-0.2% |
-8 |
NZ Motorhomes Caravans & Destinations |
19 |
0.5% |
13 |
0.3% |
-0.2% |
-6 |
|
|
|
|
|
|
|
MOTORCYCLE, BOAT & TRUCK MAGAZINES |
|
|
|
|
|
|
Boating NZ |
15 |
0.4% |
12 |
0.3% |
-0.1% |
-3 |
|
|
|
|
|
|
|
FISHING MAGAZINES |
|
|
|
|
|
|
Fish & Game NZ |
51 |
1.3% |
52 |
1.3% |
0.0% |
1 |
NZ Fishing News |
26 |
0.7% |
23 |
0.6% |
-0.1% |
-3 |
|
|
|
|
|
|
|
REAL ESTATE MAGAZINES |
|
|
|
|
|
|
Property Press |
107 |
2.7% |
62 |
1.5% |
-1.2% |
-45 |
|
|
|
|
|
|
|
NEWSPAPER INSERT MAGAZINES |
|
|
|
|
|
|
Bite (North Island) |
174 |
4.4% |
130 |
3.2% |
-1.2% |
-44 |
Canvas (North Island) |
285 |
7.1% |
231 |
5.7% |
-1.4% |
-54 |
Sunday |
241 |
6.0% |
164 |
4.0% |
-2.0% |
-77 |
Viva (North Island) |
163 |
4.1% |
147 |
3.6% |
-0.5% |
-16 |
Weekend (North Island) |
216 |
5.4% |
175 |
4.3% |
-1.1% |
-41 |
Your Weekend |
199 |
5.0% |
130 |
3.2% |
-1.8% |
-69 |
Newspapers
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.
|
Print |
Digital
(Web or App)
|
Total Cross-Platform Audience
(print, web or app)
|
|
Dec 2019 (000's) |
Dec 2020 (000's) |
Dec 2019 (000's) |
Dec 2020 (000's) |
Dec 2019 (000's) |
Dec 2020 (000's) |
% change in
Total Cross- Platform Audience
|
(unweighted) |
6,547 |
6,496 |
6,547 |
6,496 |
6,547 |
6,496 |
|
(POPN '000) |
3,996 |
4,048 |
3,996 |
4,048 |
3,996 |
4,048 |
|
|
|
|
|
|
|
|
|
New Zealand Herald |
721 |
595 |
1,488 |
1,637 |
1,811 |
1,883 |
4.0% |
Dominion Post |
297 |
211 |
315 |
278 |
487 |
416 |
-14.6% |
Northern Advocate |
69 |
52 |
75 |
62 |
128 |
107 |
-16.4% |
Waikato Times |
138 |
82 |
137 |
128 |
244 |
193 |
-20.9% |
Bay of Plenty Times |
77 |
67 |
112 |
102 |
163 |
145 |
-11.0% |
Rotorua Daily Post |
37 |
28 |
67 |
63 |
92 |
82 |
-10.9% |
Gisborne Herald |
48 |
33 |
52 |
47 |
77 |
64 |
-16.9% |
Taranaki Daily News |
55 |
60 |
103 |
69 |
135 |
106 |
-21.5% |
Wanganui Chronicle |
37 |
38 |
46 |
46 |
76 |
79 |
3.9% |
Hawke's Bay Today |
89 |
72 |
110 |
101 |
161 |
154 |
-4.3% |
Manawatu Standard |
43 |
31 |
74 |
65 |
105 |
90 |
-14.3% |
Wairarapa Times-Age |
32 |
20 |
32 |
32 |
57 |
47 |
-17.5% |
The Press |
215 |
160 |
205 |
181 |
347 |
288 |
-17.0% |
Otago Daily Times |
140 |
98 |
186 |
200 |
264 |
254 |
-3.8% |
Nelson Mail |
30 |
38 |
75 |
48 |
89 |
77 |
-13.5% |
Ashburton Guardian |
18 |
14 |
21 |
28 |
37 |
39 |
5.4% |
Timaru Herald |
25 |
17 |
47 |
34 |
63 |
48 |
-23.8% |
Southland Times |
65 |
41 |
60 |
76 |
108 |
96 |
-11.1% |
Sunday Star-Times |
285 |
172 |
69 |
59 |
334 |
220 |
-34.1% |
Sunday News |
51 |
26 |
29 |
35 |
77 |
60 |
-22.1% |
Print is net readership in an average 7 days. Digital is average website visitation and app usage (if available) in an average 7 days.
Magazine Cross-Platform Audience
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
|
Print |
Digital
(web or app)
|
Total Cross-Platform Audience
(print, web or app)
|
|
Dec 2019 (000's) |
Dec 2020 (000's) |
Dec 2019 (000's) |
Dec 2020 (000's) |
Dec 2019 (000's) |
Dec 2020 (000's) |
% change in
Total Cross- Platform Audience
|
(unweighted) |
6,547 |
6,496 |
6,547 |
6,496 |
6,547 |
6,496 |
|
(POPN '000) |
3,996 |
4,048 |
3,996 |
4,048 |
3,996 |
4,048 |
|
|
|
|
|
|
|
|
|
AA Directions |
482 |
365 |
156 |
148 |
541 |
441 |
-18.5% |
Australian Women's Weekly NZ Edition
(skip Apr20-Sep20) |
177 |
180 |
51 |
59 |
211 |
218 |
3.3% |
Dish |
67 |
89 |
77 |
79 |
129 |
145 |
12.4% |
Fish & Game NZ |
51 |
52 |
57 |
52 |
97 |
94 |
-3.1% |
Habitat |
64 |
90 |
43 |
43 |
100 |
118 |
18.0% |
Healthy Food Guide |
92 |
28 |
75 |
54 |
139 |
73 |
-47.5% |
Kiwi Gardener |
29 |
30 |
46 |
47 |
72 |
70 |
-2.8% |
Mindfood |
117 |
78 |
83 |
76 |
179 |
138 |
-22.9% |
Nadia |
74 |
66 |
56 |
56 |
113 |
105 |
-7.1% |
National Business Review |
59 |
40 |
36 |
28 |
80 |
59 |
-26.3% |
New Idea |
75 |
46 |
40 |
33 |
107 |
74 |
-30.8% |
New Zealand Listener
(skip Apr20-Sep20) |
233 |
185 |
61 |
56 |
261 |
209 |
-19.9% |
North & South
(until Mar20) |
103 |
100 |
56 |
84 |
144 |
165 |
14.6% |
NZ Gardener |
119 |
101 |
65 |
64 |
164 |
145 |
-11.6% |
NZ House & Garden |
129 |
92 |
65 |
54 |
176 |
129 |
-26.7% |
NZ Woman's Day & Now To Love
(skip Apr20-Sep20) |
251 |
152 |
95 |
88 |
309 |
207 |
-33.0% |
NZ Woman's Weekly & Now To Love
(skip Apr20-Sep20) |
151 |
105 |
95 |
88 |
228 |
172 |
-24.6% |
Property Press |
107 |
62 |
31 |
40 |
131 |
97 |
-26.0% |
Skywatch |
150 |
67 |
72 |
63 |
198 |
108 |
-45.5% |
That's Life |
75 |
70 |
29 |
19 |
91 |
79 |
-13.2% |
Time |
67 |
50 |
20 |
21 |
81 |
66 |
-18.5% |
TV Guide Magazine |
212 |
166 |
74 |
50 |
250 |
194 |
-22.4% |
Print is average issue readership.
Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.