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Home Industries Media Readership Readership in New Zealand, 12 Months to December 2018

Readership in New Zealand, 12 Months to December 2018

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2018.


Magazines

  Jan 2017 - Dec 2017 Jan 2018 - Dec 2018

Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss  Readership '000 Gain/Loss
MASS WOMEN'S MAGAZINES
Australian Women's Weekly NZ Edition 249 6.4% 220 5.6% -0.8% -29
NZ Woman's Weekly 198 5.1% 140 3.6% -1.5% -58
NZ Woman's Day 353 9.2% 288 7.3% -1.9% -65
New Idea 98 2.5% 88 2.2% -0.3% -10
Next 102 2.7% 96 2.4% -0.3% -6
That's Life 82 2.1% 86 2.2% 0.1% 4
WOMEN'S LIFESTYLE MAGAZINES
Cosmopolitan (Australian Edition) 29 0.8% 20 0.5% -0.3% -9
English Woman's Weekly 16 0.4% 12 0.3% -0.1% -4
Lucky Break 56 1.5% 68 1.7% 0.2% 12
Mindfood 129 3.3% 108 2.8% -0.5% -21
Nadia 95 2.5% 69 1.8% -0.7% -26
NW 18 0.5% 16 0.4% -0.1% -2
OK! 16 0.4% 20 0.5% 0.1% 4
Simply You Living 31 0.8% 24 0.6% -0.2% -7
WOMEN'S FASHION MAGAZINES
Marie Claire (Australian Edition) 21 0.5% 13 0.3% -0.2% -8
NZ Fashion Quarterly 48 1.3% 44 1.1% -0.2% -4
Simply You 37 0.9% 37 1.0% 0.1% 0
Vogue Australia 31 0.8% 21 0.5% -0.3% -10
Bride & Groom (NZ edition) 23 0.6% 16 0.4% -0.2% -7
NZ Weddings 48 1.2% 23 0.6% -0.6% -25
HOME & GARDEN MAGAZINES
Better Homes and Gardens 49 1.3% 37 0.9% -0.4% -12
Habitat 92 2.4% 74 1.9% -0.5% -18
Home NZ 36 0.9% 43 1.1% 0.2% 7
Homestyle NZ 31 0.8% 22 0.6% -0.2% -9
Houses NZ 42 1.1% 41 1.0% -0.1% -1
NZ Gardener 124 3.2% 103 2.6% -0.6% -21
NZ House & Garden 148 3.8% 140 3.6% -0.2% -8
NZ Trends Design Series 24 0.6% 27 0.7% 0.1% 3
Urbis 21 0.6% 16 0.4% -0.2% -5
Kiwi Gardener (was Weekend Gardener) (revised Jul17) 76 2.0% 29 0.7% -1.3% -47
Your Home & Garden 83 2.2% 77 2.0% -0.2% -6
FOOD & ENTERTAINMENT MAGAZINES
Cuisine 152 3.9% 119 3.0% -0.9% -33
Delicious 28 0.7% 12 0.3% -0.4% -16
Dish 101 2.6% 68 1.7% -0.9% -33
Donna Hay 55 1.4% 21 0.5% -0.9% -34
Food 74 1.9% 59 1.5% -0.4% -15
NZ Woman's Weekly Julie Le Clerc Magazine 30 0.8% 19 0.5% -0.3% -11
Taste 56 1.5% 78 2.0% 0.5% 22
HEALTH & FAMILY MAGAZINES
Healthy Food Guide 121 3.1% 92 2.3% -0.8% -29
Tots to Teens 27 0.7% 22 0.6% -0.1% -5
Women's Health 37 1.0% 26 0.7% -0.3% -11
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
NZ Property Investor 26 0.7% 21 0.5% -0.2% -5
Time 110 2.9% 98 2.5% -0.4% -12
University of Auckland Business Review 27 0.7% 26 0.6% -0.1% -1
Qantas 14 0.4% 13 0.3% -0.1% -1
KiaOra (Air New Zealand inflight magazine) 148 3.8% 124 3.1% -0.7% -24
MEN'S LIFESTYLE MAGAZINES
M2 12 0.3% 13 0.3% 0.0% 1
GENERAL MAGAZINES
Avenues 40 1.0% 36 0.9% -0.1% -4
Consumer 65 1.7% 78 2.0% 0.3% 13
D-Photo 14 0.4% 19 0.5% 0.1% 5
Good 34 0.9% 15 0.4% -0.5% -19
National Geographic 59 1.5% 53 1.3% -0.2% -6
NZ Geographic 63 1.6% 65 1.7% 0.1% 2
North & South 111 2.9% 105 2.7% -0.2% -6
NZ Today 15 0.4% 16 0.4% 0.0% 1
Reader's Digest 73 1.9% 59 1.5% -0.4% -14
Grapevine 49 1.3% 40 1.0% -0.3% -9
Metro 39 1.0% 64 1.6% 0.6% 25
NZ Life & Leisure 70 1.8% 75 1.9% 0.1% 5
New Zealand Listener 246 6.4% 241 6.1% -0.3% -5
Art News NZ 26 0.7% 27 0.7% 0.0% 1
Heritage NZ 51 1.3% 60 1.5% 0.2% 9
Animals' Voice 21 0.6% 16 0.4% -0.2% -5
Wilderness 11 0.3% 22 0.6% 0.3% 11
The Shed (from Oct17) 12 0.3% 19 0.5% 0.2% 7
MUSIC & MOVIE MAGAZINES
Empire 16 0.4% 17 0.4% 0.0% 1
TV MAGAZINES
SkyWatch 185 4.8% 137 3.5% -1.3% -48
TV Guide 251 6.5% 204 5.2% -1.3% -47
SPORTS MAGAZINES
NZ Horse & Pony 16 0.4% 17 0.4% 0.0% 1
NZ Outdoor Hunting 18 0.5% 41 1.0% 0.5% 23
NZ Rod & Rifle 28 0.7% 26 0.7% 0.0% -2
NZ Rugby World 30 0.8% 41 1.1% 0.3% 11
Rugby News 33 0.8% 29 0.7% -0.1% -4
MOTORING MAGAZINES
AA Directions 565 14.7% 472 12.0% -2.7% -93
Classic Driver 22 0.6% 14 0.4% -0.2% -8
Kiwi Rider 11 0.3% 9 0.2% -0.1% -2
NZ Autocar 20 0.5% 20 0.5% 0.0% 0
NZ Classic Car 37 1.0% 41 1.0% 0.0% 4
NZ Motorhomes Caravans & Destinations 14 0.4% 13 0.3% -0.1% -1
MOTORCYCLE, BOAT & TRUCK MAGAZINES
Boating NZ 28 0.7% 22 0.6% -0.1% -6
NZ Trucking 14 0.4% 15 0.4% 0.0% 1
FISHING MAGAZINES
Fish & Game NZ 92 2.4% 66 1.7% -0.7% -26
NZ Fishing News 30 0.8% 31 0.8% 0.0% 1
REAL ESTATE MAGAZINES
Property Press 114 3.0% 121 3.1% 0.1% 7
NEWSPAPER INSERT MAGAZINES
Bite (North Island) 211 5.5% 211 5.4% -0.1% 0
Canvas (North Island) 302 7.8% 315 8.0% 0.2% 13
Sunday Magazine 306 7.9% 229 5.8% -2.1% -77
View (North Island) 90 2.3% 92 2.3% 0.0% 2
Viva (North Island) 194 5.0% 202 5.1% 0.1% 8
Weekend (North Island) 247 6.4% 237 6.0% -0.4% -10
Your Weekend 225 5.8% 203 5.2% -0.6% -22


Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.



 Print Online
Total Cross-Platform Audience 
(print or online)
Publication
Dec
2017
(000's)
Dec
2018
(000's)
Dec
2017
(000's)
Dec
2018
(000's)
Dec
2017
(000's)
Dec
2018
(000's)
% change in
 Total Cross- Platform Audience
(unweighted) 6,409 6,385 6,409 6,385 6,409 6,385  
(POPN '000) 3,855 3,937 3,855 3,937 3,855 3,937  







New Zealand Herald 800 818 1,474 1,494 1,813 1,852 2.2%
Dominion Post 322 286 261 301 502 486 -3.2%
Northern Advocate 70 86 69 78 124 135 8.9%
Waikato Times 104 144 112 128 191 237 24.1%
Bay of Plenty Times 91 92 91 119 155 175 12.9%
Rotorua Daily Post 29 58 33 50 60 86 43.3%
Gisborne Herald 37 44 20 37 53 66 24.5%
Taranaki Daily News 66 56 67 84 114 113 -0.9%
Wanganui Chronicle 33 32 24 31 54 56 3.7%
Hawke's Bay Today 78 89 39 72 109 137 25.7%
Manawatu Standard 57 50 59 63 107 104 -2.8%
Wairarapa Times-Age 29 32 19 22 43 50 16.3%
The Press 286 252 172 186 374 351 -6.1%
Otago Daily Times 139 142 109 128 208 216 3.8%
Nelson Mail 43 38 41 59 73 79 8.2%
Ashburton Guardian 23 14 8 25 26 34 30.8%
Timaru Herald 37 27 19 49 46 66 43.5%
Southland Times 74 63 33 59 94 104 10.6%
Sunday Star Times 340 279 81 68 405 328 -19.0%
Sunday News 79 63 30 33 103 88 -14.6%
Print is net readership in an average 7 days. Online is net readership online in an average 7 days.


Magazine Cross-Platform Audience

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
  Print
Digital 
(web or app)
Total Cross-Platform Audience 
(print, web or app)

Dec 2017 (000's) Dec 2018 (000's) Dec 2017 (000's) Dec 2018 (000's) Dec 2017 (000's) Dec 2018 (000's)
% change in
 Total Cross- Platform Audience
(unweighted) 6,409 6,385 6,409 6,385 6,409 6,385
(POPN '000) 3,855 3,937 3,855 3,937 3,855 3,937







National Business Review 57 74 39 39 71 92 29.6%
New Zealand Listener 246 241 50 51 258 261 1.2%
NZ House & Garden 148 140 64 49 195 176 -9.7%
NZ Woman's Day & Now To Love (from Apr17) 334 288 62 84 371 340 -8.4%
NZ Woman's Weekly & Now To Love (from Apr17) 194 140 62 84 234 207 -11.5%