Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2020.
Magazines
|
July 2018 - June 2019 |
July 2019 - June 2020 |
|
|
|
Readership '000 |
% of Population 14+ |
Readership '000 |
% of Population 14+ |
% of Population 14+ Gain/Loss |
Readership '000 Gain/Loss
|
| MASS WOMEN'S MAGAZINES |
|
|
|
|
|
|
| Australian Women's Weekly NZ Edition (until Mar20) |
200 |
5.0% |
181 |
4.5% |
-19 |
-0.5% |
| NZ Woman's Weekly (until Mar20) |
140 |
3.5% |
158 |
3.9% |
18 |
0.4% |
| NZ Woman's Day (until Mar20) |
274 |
6.9% |
212 |
5.3% |
-62 |
-1.6% |
| New Idea |
89 |
2.2% |
51 |
1.3% |
-38 |
-0.9% |
| Next (until Mar20) |
80 |
2.0% |
80 |
2.0% |
0 |
0.0% |
| That's Life |
74 |
1.9% |
77 |
1.9% |
3 |
0.0% |
|
|
|
|
|
|
|
| WOMEN'S LIFESTYLE MAGAZINES |
|
|
|
|
|
|
| English Woman's Weekly |
10 |
0.3% |
16 |
0.4% |
6 |
0.1% |
| Lucky Break (until Mar20) |
55 |
1.4% |
71 |
1.8% |
16 |
0.4% |
| Mindfood |
109 |
2.7% |
108 |
2.7% |
-1 |
0.0% |
| Nadia (from Oct16) |
74 |
1.9% |
64 |
1.6% |
-10 |
-0.3% |
| NW |
13 |
0.3% |
12 |
0.3% |
-1 |
0.0% |
| Simply You Living |
23 |
0.6% |
22 |
0.5% |
-1 |
-0.1% |
|
|
|
|
|
|
|
| WOMEN'S FASHION MAGAZINES |
|
|
|
|
|
|
| Marie Claire (Australian Edition) |
16 |
0.4% |
11 |
0.3% |
-5 |
-0.1% |
| NZ Fashion Quarterly |
48 |
1.2% |
41 |
1.0% |
-7 |
-0.2% |
| Simply You |
31 |
0.8% |
58 |
1.4% |
27 |
0.6% |
| Vogue Australia |
22 |
0.5% |
14 |
0.3% |
-8 |
-0.2% |
| Bride & Groom (NZ edition) |
11 |
0.3% |
19 |
0.5% |
8 |
0.2% |
| NZ Weddings |
16 |
0.4% |
31 |
0.8% |
15 |
0.4% |
| Fashion (from Apr18) |
28 |
0.7% |
37 |
0.9% |
9 |
0.2% |
|
|
|
|
|
|
|
| HOME & GARDEN MAGAZINES |
|
|
|
|
|
|
| Better Homes and Gardens |
37 |
0.9% |
31 |
0.8% |
-6 |
-0.1% |
| Bunnings Magazine (from Oct19) |
|
|
61 |
1.5% |
|
|
| Habitat |
56 |
1.4% |
92 |
2.3% |
36 |
0.9% |
| Home NZ |
34 |
0.9% |
45 |
1.1% |
11 |
0.2% |
| Homestyle NZ |
16 |
0.4% |
18 |
0.5% |
2 |
0.1% |
| Houses NZ |
35 |
0.9% |
28 |
0.7% |
-7 |
-0.2% |
| NZ Gardener |
111 |
2.8% |
108 |
2.7% |
-3 |
-0.1% |
| NZ House & Garden |
128 |
3.2% |
114 |
2.8% |
-14 |
-0.4% |
| NZ Trends Design Series |
19 |
0.5% |
14 |
0.3% |
-5 |
-0.2% |
| Urbis |
16 |
0.4% |
11 |
0.3% |
-5 |
-0.1% |
| Kiwi Gardener (was Weekend Gardener) (revised Jul17) |
29 |
0.7% |
29 |
0.7% |
0 |
0.0% |
| Your Home & Garden |
81 |
2.0% |
63 |
1.6% |
-18 |
-0.4% |
|
|
|
|
|
|
|
| FOOD & ENTERTAINMENT MAGAZINES |
|
|
|
|
|
|
| Cuisine |
103 |
2.6% |
126 |
3.2% |
23 |
0.6% |
| Delicious |
16 |
0.4% |
14 |
0.3% |
-2 |
-0.1% |
| Dish |
63 |
1.6% |
87 |
2.2% |
24 |
0.6% |
| Food |
59 |
1.5% |
94 |
2.3% |
35 |
0.8% |
| New Zealand's Best Dining Guide (from Apr18) |
18 |
0.4% |
24 |
0.6% |
6 |
0.2% |
| NZ Woman's Weekly Julie Le Clerc Magazine |
21 |
0.5% |
30 |
0.7% |
9 |
0.2% |
| Taste |
89 |
2.2% |
53 |
1.3% |
-36 |
-0.9% |
|
|
|
|
|
|
|
| HEALTH & FAMILY MAGAZINES |
|
|
|
|
|
|
| Healthy Food Guide |
85 |
2.1% |
73 |
1.8% |
-12 |
-0.3% |
| Tots to Teens |
27 |
0.7% |
22 |
0.5% |
-5 |
-0.2% |
| Women's Health |
29 |
0.7% |
25 |
0.6% |
-4 |
-0.1% |
| NZ Good Health Choices |
16 |
0.4% |
9 |
0.2% |
-7 |
-0.2% |
| Ohbaby! (from Oct17) |
20 |
0.5% |
36 |
0.9% |
16 |
0.4% |
|
|
|
|
|
|
|
| BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS |
|
|
|
|
|
|
| NZ Property Investor |
21 |
0.5% |
19 |
0.5% |
-2 |
0.0% |
| Time |
81 |
2.0% |
68 |
1.7% |
-13 |
-0.3% |
| University of Auckland Business Review |
23 |
0.6% |
37 |
0.9% |
14 |
0.3% |
| KiaOra (Air New Zealand inflight magazine) (until Mar20) |
112 |
2.8% |
111 |
2.8% |
-1 |
0.0% |
|
|
|
|
|
|
|
| GENERAL MAGAZINES |
|
|
|
|
|
|
| Avenues |
34 |
0.8% |
24 |
0.6% |
-10 |
-0.2% |
| Consumer |
69 |
1.7% |
68 |
1.7% |
-1 |
0.0% |
| D-Photo |
13 |
0.3% |
14 |
0.4% |
1 |
0.1% |
| Good |
17 |
0.4% |
26 |
0.6% |
9 |
0.2% |
| National Geographic |
52 |
1.3% |
47 |
1.2% |
-5 |
-0.1% |
| NZ Geographic |
77 |
1.9% |
75 |
1.9% |
-2 |
0.0% |
| North & South (until Mar20) |
102 |
2.6% |
98 |
2.4% |
-4 |
-0.2% |
| NZ Today |
17 |
0.4% |
11 |
0.3% |
-6 |
-0.1% |
| Reader's Digest |
64 |
1.6% |
38 |
1.0% |
-26 |
-0.6% |
| Grapevine |
30 |
0.8% |
32 |
0.8% |
2 |
0.0% |
| Metro |
57 |
1.4% |
38 |
1.0% |
-19 |
-0.4% |
| NZ Life & Leisure |
73 |
1.8% |
77 |
1.9% |
4 |
0.1% |
| New Zealand Listener (until Mar20) |
231 |
5.8% |
200 |
5.0% |
-31 |
-0.8% |
| Art News NZ |
29 |
0.7% |
25 |
0.6% |
-4 |
-0.1% |
| Heritage NZ |
61 |
1.5% |
62 |
1.5% |
1 |
0.0% |
| Animals' Voice |
17 |
0.4% |
10 |
0.2% |
-7 |
-0.2% |
| Wilderness |
23 |
0.6% |
18 |
0.5% |
-5 |
-0.1% |
| The Shed (from Oct17) |
22 |
0.6% |
13 |
0.3% |
-9 |
-0.3% |
|
|
|
|
|
|
|
| MUSIC & MOVIE MAGAZINES |
|
|
|
|
|
|
| Empire |
23 |
0.6% |
17 |
0.4% |
-6 |
-0.2% |
|
|
|
|
|
|
|
| TV MAGAZINES |
|
|
|
|
|
|
| SkyWatch |
146 |
3.7% |
125 |
3.1% |
-21 |
-0.6% |
| TV Guide |
205 |
5.2% |
182 |
4.5% |
-23 |
-0.7% |
|
|
|
|
|
|
|
| SPORTS MAGAZINES |
|
|
|
|
|
|
| The Cut (Golf & Leisure) |
8 |
0.2% |
13 |
0.3% |
5 |
0.1% |
| NZ Horse & Pony |
22 |
0.6% |
8 |
0.2% |
-14 |
-0.4% |
| NZ Outdoor Hunting |
39 |
1.0% |
33 |
0.8% |
-6 |
-0.2% |
| NZ Rod & Rifle |
19 |
0.5% |
22 |
0.6% |
3 |
0.1% |
| NZ Rugby World |
32 |
0.8% |
27 |
0.7% |
-5 |
-0.1% |
| Rugby News |
25 |
0.6% |
34 |
0.9% |
9 |
0.3% |
|
|
|
|
|
|
|
| MOTORING MAGAZINES |
|
|
|
|
|
|
| AA Directions |
485 |
12.2% |
416 |
10.4% |
-69 |
-1.8% |
| Classic Driver |
14 |
0.4% |
10 |
0.2% |
-4 |
-0.2% |
| NZ Autocar |
22 |
0.6% |
14 |
0.4% |
-8 |
-0.2% |
| NZ Classic Car |
38 |
1.0% |
22 |
0.5% |
-16 |
-0.5% |
| NZ Motorhomes Caravans & Destinations |
13 |
0.3% |
16 |
0.4% |
3 |
0.1% |
|
|
|
|
|
|
|
| MOTORCYCLE, BOAT & TRUCK MAGAZINES |
|
|
|
|
|
|
| Boating NZ |
14 |
0.4% |
10 |
0.3% |
-4 |
-0.1% |
| NZ Trucking |
15 |
0.4% |
13 |
0.3% |
-2 |
-0.1% |
|
|
|
|
|
|
|
| FISHING MAGAZINES |
|
|
|
|
|
|
| Fish & Game NZ |
63 |
1.6% |
41 |
1.0% |
-22 |
-0.6% |
| NZ Fishing News |
38 |
1.0% |
21 |
0.5% |
-17 |
-0.5% |
|
|
|
|
|
|
|
| REAL ESTATE MAGAZINES |
|
|
|
|
|
|
| Property Press |
138 |
3.5% |
79 |
2.0% |
-59 |
-1.5% |
|
|
|
|
|
|
|
| NEWSPAPER INSERT MAGAZINES |
|
|
|
|
|
|
| Bite (North Island) |
193 |
4.9% |
171 |
4.3% |
-22 |
-0.6% |
| Canvas (North Island) |
298 |
7.5% |
249 |
6.2% |
-49 |
-1.3% |
| Sunday Magazine |
227 |
5.7% |
195 |
4.9% |
-32 |
-0.8% |
| Viva (North Island) |
195 |
4.9% |
146 |
3.7% |
-49 |
-1.2% |
| Weekend (North Island) |
241 |
6.1% |
180 |
4.5% |
-61 |
-1.6% |
| Your Weekend |
195 |
4.9% |
151 |
3.8% |
-44 |
-1.1% |
Newspapers
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.
|
Print |
Online |
Total Cross-Platform Audience
(print or online)
|
| Publication |
Jun
2019
(000's)
|
Jun
2020
(000's)
|
Jun
2019
(000's)
|
Jun
2020
(000's)
|
Jun
2019
(000's)
|
Jun
2020
(000's)
|
% change in
Total Cross- Platform Audience
|
| (unweighted) |
6,563 |
6,393 |
6,563 |
6,393 |
6,563 |
6,393 |
|
| (POPN '000) |
3,974 |
4,002 |
3,974 |
4,002 |
3,974 |
4,002 |
|
|
|
|
|
|
|
|
|
| New Zealand Herald |
782 |
674 |
1,545 |
1,537 |
1,885 |
1,844 |
-2.2% |
| Dominion Post |
297 |
245 |
309 |
282 |
485 |
432 |
-10.9% |
| Northern Advocate |
63 |
71 |
77 |
70 |
118 |
129 |
9.3% |
| Waikato Times |
145 |
104 |
140 |
138 |
250 |
214 |
-14.4% |
| Bay of Plenty Times |
83 |
73 |
120 |
112 |
172 |
155 |
-9.9% |
| Rotorua Daily Post |
52 |
40 |
60 |
63 |
87 |
94 |
8.0% |
| Gisborne Herald |
50 |
42 |
52 |
49 |
73 |
73 |
0.0% |
| Taranaki Daily News |
54 |
52 |
80 |
91 |
114 |
118 |
3.5% |
| Wanganui Chronicle |
31 |
44 |
34 |
44 |
56 |
85 |
51.8% |
| Hawke's Bay Today |
88 |
92 |
85 |
115 |
146 |
177 |
21.2% |
| Manawatu Standard |
44 |
37 |
63 |
67 |
98 |
93 |
-5.1% |
| Wairarapa Times-Age |
32 |
26 |
18 |
42 |
45 |
59 |
31.1% |
| The Press |
227 |
185 |
189 |
195 |
344 |
314 |
-8.7% |
| Otago Daily Times |
138 |
111 |
153 |
194 |
238 |
253 |
6.3% |
| Nelson Mail |
32 |
29 |
63 |
71 |
78 |
89 |
14.1% |
| Ashburton Guardian |
16 |
19 |
17 |
25 |
29 |
40 |
37.9% |
| Timaru Herald |
26 |
22 |
42 |
39 |
60 |
54 |
-10.0% |
| Southland Times |
75 |
49 |
63 |
72 |
121 |
101 |
-16.5% |
| Sunday Star Times |
265 |
217 |
63 |
69 |
309 |
273 |
-11.7% |
| Sunday News |
58 |
35 |
40 |
32 |
90 |
66 |
-26.7% |
Print is net readership in an average 7 days. Digital is average website visitation and app usage (if available) in an average 7 days.
Magazine Cross-Platform Audience
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
| |
Print |
Digital
(web or app)
|
Total Cross-Platform Audience
(print, web or app)
|
|
Jun
2019
(000's)
|
Jun
2020
(000's)
|
Jun
2019
(000's)
|
Jun
2020
(000's)
|
Jun
2019
(000's)
|
Jun
2020
(000's)
|
% change in
Total Cross- Platform Audience
|
| (unweighted) |
6,563 |
6,393 |
6,563 |
6,393 |
6,563 |
6,393 |
|
| (POPN '000) |
3,974 |
4,002 |
3,974 |
4,002 |
3,974 |
4,002 |
|
|
|
|
|
|
|
|
|
| AA Directions |
485 |
416 |
140 |
152 |
542 |
481 |
-11.3% |
| Australian Women's Weekly NZ Edition (until Mar20) |
200 |
181 |
49 |
52 |
232 |
219 |
-5.6% |
| Dish |
63 |
87 |
70 |
78 |
117 |
145 |
23.9% |
| Fish & Game NZ |
63 |
41 |
47 |
57 |
101 |
87 |
-13.9% |
| Habitat |
56 |
92 |
34 |
41 |
82 |
123 |
50.0% |
| Healthy Food Guide |
85 |
73 |
58 |
71 |
127 |
119 |
-6.3% |
| Kiwi Gardener |
29 |
29 |
31 |
49 |
59 |
74 |
25.4% |
| Mindfood |
109 |
108 |
73 |
79 |
164 |
166 |
1.2% |
| Nadia |
74 |
64 |
45 |
58 |
106 |
106 |
0.0% |
| National Business Review |
69 |
43 |
42 |
19 |
90 |
54 |
-40.0% |
| New Idea |
89 |
51 |
27 |
38 |
106 |
86 |
-18.9% |
| New Zealand Listener (until Mar20) |
231 |
200 |
53 |
59 |
257 |
227 |
-11.7% |
| Next (until Mar20) |
80 |
80 |
42 |
57 |
115 |
128 |
11.3% |
| North & South (until Mar20) |
102 |
98 |
56 |
60 |
142 |
145 |
2.1% |
| NZ Gardener |
111 |
108 |
52 |
60 |
150 |
150 |
0.0% |
| NZ House & Garden |
128 |
114 |
58 |
55 |
171 |
154 |
-9.9% |
| NZ Woman's Day & Now To Love (until Mar20) |
274 |
212 |
84 |
103 |
324 |
283 |
-12.7% |
| NZ Woman's Weekly & Now To Love (until Mar20) |
140 |
158 |
84 |
103 |
208 |
237 |
13.9% |
| Property Press |
138 |
79 |
27 |
32 |
156 |
105 |
-32.7% |
| Skywatch |
146 |
125 |
66 |
69 |
193 |
163 |
-15.5% |
| That's Life |
74 |
77 |
21 |
34 |
87 |
96 |
10.3% |
| Time |
81 |
68 |
14 |
20 |
90 |
84 |
-6.7% |
| TV Guide Magazine |
205 |
182 |
58 |
63 |
231 |
219 |
-5.2% |
Print is average issue readership.
Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.