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Home Industries Media Readership Readership in New Zealand, 12 Months to June 2021

Readership in New Zealand, 12 Months to June 2021

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2021.


Magazines

July 2019 - June 2020 July 2020 - June 2021
Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss Readership '000 Gain/Loss
  (unweighted) 6,393 6,609
  (POPN '000) 4,002 4,126
  MASS WOMEN'S MAGAZINES
  Australian Women's Weekly NZ Edition (skip Apr20-Sep20) 181 4.5% 147 3.6% -0.9% -34
  NZ Woman's Weekly (skip Apr20-Sep20) 158 3.9% 101 2.5% -1.4% -57
  NZ Woman's Day (skip Apr20-Sep20) 212 5.3% 143 3.5% -1.8% -69
  New Idea 51 1.3% 45 1.1% -0.2% -6
  That's Life 77 1.9% 65 1.6% -0.3% -12
  WOMEN'S LIFESTYLE MAGAZINES
  English Woman's Weekly 16 0.4% 24 0.6% 0.2% 8
  Lucky Break (skip Apr20-Sep20) 71 1.8% 46 1.1% -0.7% -25
  Mindfood 108 2.7% 76 1.8% -0.9% -32
  Nadia 64 1.6% 60 1.5% -0.1% -4
  Simply You Living 22 0.5% 36 0.9% 0.4% 14
  WOMEN'S FASHION MAGAZINES
  NZ Fashion Quarterly 41 1.0% 29 0.7% -0.3% -12
  Fashion 37 0.9% 27 0.7% -0.2% -10
  HOME & GARDEN MAGAZINES
  Better Homes and Gardens 31 0.8% 26 0.6% -0.2% -5
  Bunnings Magazine (from Oct19) 61 1.5% 38 0.9% -0.6% -23
  Habitat 92 2.3% 84 2.0% -0.3% -8
  Home NZ 45 1.1% 49 1.2% 0.1% 4
  Homestyle NZ 18 0.5% 34 0.8% 0.3% 16
  Houses NZ 28 0.7% 32 0.8% 0.1% 4
  NZ Gardener 108 2.7% 98 2.4% -0.3% -10
  NZ House & Garden 114 2.8% 105 2.5% -0.3% -9
  NZ Trends Design Series 14 0.3% 19 0.5% 0.2% 5
  Kiwi Gardener (was Weekend Gardener) 29 0.7% 43 1.1% 0.4% 14
  Your Home & Garden 63 1.6% 57 1.4% -0.2% -6
  FOOD & ENTERTAINMENT MAGAZINES
  Cuisine 126 3.2% 84 2.0% -1.2% -42
  Dish 87 2.2% 79 1.9% -0.3% -8
  New Zealand's Best Dining Guide 24 0.6% 49 1.2% 0.6% 25
  NZ Woman's Weekly Julie Le Clerc Magazine 30 0.7% 24 0.6% -0.1% -6
  Taste 53 1.3% 48 1.2% -0.1% -5
  HEALTH & FAMILY MAGAZINES
  Healthy Food Guide 73 1.8% 31 0.7% -1.1% -42
  Tots to Teens 22 0.5% 20 0.5% 0.0% -2
  Ohbaby! 36 0.9% 26 0.6% -0.3% -10
  BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
  NZ Property Investor 19 0.5% 15 0.4% -0.1% -4
  Time 68 1.7% 39 0.9% -0.8% -29
  University of Auckland Business Review 37 0.9% 21 0.5% -0.4% -16
  KiaOra (Air New Zealand inflight magazine) (skip Apr20-Sep20) 111 2.8% 51 1.2% -1.6% -60
  GENERAL MAGAZINES
  Avenues 24 0.6% 29 0.7% 0.1% 5
  Consumer 68 1.7% 57 1.4% -0.3% -11
  Good 26 0.6% 37 0.9% 0.3% 11
  National Geographic 47 1.2% 37 0.9% -0.3% -10
  NZ Geographic 75 1.9% 53 1.3% -0.6% -22
  North & South (skip Apr-Dec20) 98 2.4% 69 1.7% -0.7% -29
  Reader's Digest 38 1.0% 31 0.8% -0.2% -7
  Grapevine 32 0.8% 17 0.4% -0.4% -15
  Metro 38 1.0% 32 0.8% -0.2% -6
  NZ Life & Leisure 77 1.9% 61 1.5% -0.4% -16
  New Zealand Listener (skip Apr20-Sep20) 200 5.0% 213 5.2% 0.2% 13
  Art News NZ 25 0.6% 28 0.7% 0.1% 3
  Heritage NZ 62 1.5% 59 1.4% -0.1% -3
  Wilderness 18 0.5% 16 0.4% -0.1% -2
  The Shed 13 0.3% 15 0.4% 0.1% 2
  TV MAGAZINES
  TV Guide 182 4.5% 171 4.1% -0.4% -11
  SPORTS MAGAZINES
  NZ Outdoor Hunting 33 0.8% 34 0.8% 0.0% 1
  Rugby News 34 0.9% 18 0.4% -0.5% -16
  MOTORING MAGAZINES
  AA Directions 416 10.4% 364 8.8% -1.6% -52
  NZ Autocar 14 0.4% 18 0.4% 0.0% 4
  NZ Classic Car 22 0.5% 18 0.4% -0.1% -4
  NZ Motorhomes Caravans & Destinations 16 0.4% 12 0.3% -0.1% -4
  MOTORCYCLE, BOAT & TRUCK MAGAZINES
  Boating NZ 10 0.3% 16 0.4% 0.1% 6
  FISHING MAGAZINES
  Fish & Game NZ 41 1.0% 52 1.3% 0.3% 11
  NZ Fishing News 21 0.5% 37 0.9% 0.4% 16
  REAL ESTATE MAGAZINES
  Property Press 79 2.0% 57 1.4% -0.6% -22
  NEWSPAPER INSERT MAGAZINES
  Bite (North Island) 171 4.3% 124 3.0% -1.3% -47
  Canvas (North Island) 249 6.2% 253 6.1% -0.1% 4
  Sunday Magazine 195 4.9% 174 4.2% -0.7% -21
  Viva (North Island) 146 3.7% 166 4.0% 0.3% 20
  Weekend (North Island) 180 4.5% 161 3.9% -0.6% -19
  Your Weekend 151 3.8% 140 3.4% -0.4% -11


Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.

  Print
Digital
(Web or App)
Total Cross-Platform Audience
(print, web or app)

June 2020 (000's) June 2021 (000's) June 2020 (000's) June 2021 (000's) June 2020 (000's) June 2021 (000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,393 6,609 6,393 6,609 6,393 6,609  
  (POPN '000) 4,002 4,126 4,002 4,126 4,002 4,126  
             
  New Zealand Herald 674 584 1,537 1,598 1,844 1,844 0.0%
  Dominion Post 245 224 282 276 432 428 -1.1%
  Northern Advocate 71 63 70 72 129 121 -6.0%
  Waikato Times 104 75 138 125 214 184 -14.3%
  Bay of Plenty Times 73 62 112 101 155 146 -6.2%
  Rotorua Daily Post 40 22 63 67 94 84 -11.2%
  Gisborne Herald 42 28 49 44 73 61 -15.7%
  Taranaki Daily News 52 65 91 91 118 132 11.6%
  Wanganui Chronicle 44 31 44 65 85 83 -2.0%
  Hawke's Bay Today 92 70 115 97 177 151 -14.6%
  Manawatu Standard 37 36 67 68 93 97 4.5%
  Wairarapa Times-Age 26 23 42 27 59 48 -19.2%
  The Press 185 161 195 192 314 293 -6.7%
  Otago Daily Times 111 105 194 225 253 285 12.7%
  Ashburton Guardian 19 9 25 32 40 41 1.2%
  Timaru Herald 22 21 39 60 54 75 38.9%
  Southland Times 49 58 72 90 101 116 14.8%
  Sunday Star-Times 217 177 69 62 273 230 -15.7%
  Sunday News 35 37 32 50 66 84 27.3%

Print is net readership in an average 7 days. Digital is average website visitation and app usage (if available) in an average 7 days.


Magazine Cross-Platform Audience

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).


 Print
Digital
(web or app)
Total Cross-Platform Audience
(print, web or app)

June 2020 (000's) June 2021 (000's) June 2020 (000's) June 2021 (000's) June 2020 (000's) June 2021 (000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,393 6,609 6,393 6,609 6,393 6,609  
  (POPN '000) 4,002 4,126 4,002 4,126 4,002 4,126  
               
  AA Directions 416 364 152 166 481 447 -7.0%
  Australian Women's Weekly NZ Edition (skip Apr20-Sep20) 181 147 52 59 219 187 -14.6%
  Dish 87 79 78 95 145 147 1.0%
  Fish & Game NZ 41 52 57 54 87 97 11.1%
  Habitat 92 84 41 45 123 113 -8.3%
  Healthy Food Guide 73 31 71 60 119 80 -32.5%
  Kiwi Gardener 29 43 49 51 74 88 18.3%
  Mindfood 108 76 79 93 166 149 -10.3%
  Nadia 64 60 58 46 106 95 -10.0%
  National Business Review 43 45 19 36 54 71 29.6%
  New Idea 51 45 38 34 86 72 -16.1%
  New Zealand Listener (skip Apr20-Sep20) 200 213 59 63 227 243 6.9%
  North & South (skip Apr20-Dec20) 98 69 60 88 145 140 -3.0%
  NZ Gardener 108 98 60 64 150 140 -6.6%
  NZ House & Garden 114 105 55 68 154 146 -5.4%
  NZ Woman's Day & Now To Love (skip Apr20-Sep20) 212 143 103 73 283 193 -31.9%
  NZ Woman's Weekly & Now To Love (skip Apr20-Sep20) 158 101 103 73 237 155 -34.5%
  Property Press 79 57 32 52 105 103 -1.7%
  That's Life 77 65 34 22 96 76 -20.9%
  Time 68 39 20 19 84 55 -34.7%
  TV Guide Magazine 182 171 63 59 219 195 -10.8%

Print is average issue readership.

Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.