Industries
Home Industries Media Readership Readership in New Zealand, 12 Months to December 2020

Readership in New Zealand, 12 Months to December 2020

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2020.


Magazines

Jan 2019 - Dec 2019 Jan 2020 - Dec 2020
Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss Readership '000 Gain/Loss
  MASS WOMEN'S MAGAZINES
  Australian Women's Weekly NZ Edition
  (skip Apr20-Sep20)		 177 4.4% 180 4.4% 0.0% 3
  NZ Woman's Weekly
  (skip Apr20-Sep20)		 151 3.8% 105 2.6% -1.2% -46
  NZ Woman's Day
  (skip Apr20-Sep20)		 251 6.3% 152 3.8% -2.5% -99
  New Idea 75 1.9% 46 1.1% -0.8% -29
  That's Life 75 1.9% 70 1.7% -0.2% -5
  WOMEN'S LIFESTYLE MAGAZINES
  English Woman's Weekly 15 0.4% 21 0.5% 0.1% 6
  Lucky Break
  (skip Apr20-Sep20)		 57 1.4% 63 1.6% 0.2% 6
  Mindfood 117 2.9% 78 1.9% -1.0% -39
  Nadia 74 1.9% 66 1.6% -0.3% -8
  Simply You Living 18 0.5% 24 0.6% 0.1% 6
  WOMEN'S FASHION MAGAZINES
  NZ Fashion Quarterly 45 1.1% 30 0.7% -0.4% -15
  Vogue Australia 15 0.4% 11 0.3% -0.1% -4
  Bride & Groom (NZ edition) 12 0.3% 25 0.6% 0.3% 13
  NZ Weddings 23 0.6% 24 0.6% 0.0% 1
  Fashion 31 0.8% 30 0.7% -0.1% -1
  HOME & GARDEN MAGAZINES
  Better Homes and Gardens 40 1.0% 22 0.5% -0.5% -18
  Bunnings Magazine (from Oct19) 51 1.3% 52 1.3% 0.0% 1
  Habitat 64 1.6% 90 2.2% 0.6% 26
  Home NZ 39 1.0% 35 0.9% -0.1% -4
  Homestyle NZ 19 0.5% 16 0.4% -0.1% -3
  Houses NZ 31 0.8% 33 0.8% 0.0% 2
  NZ Gardener 119 3.0% 101 2.5% -0.5% -18
  NZ House & Garden 129 3.2% 92 2.3% -0.9% -37
  NZ Trends Design Series 17 0.4% 19 0.5% 0.1% 2
  Kiwi Gardener (was Weekend Gardener) 29 0.7% 30 0.8% 0.1% 1
  Your Home & Garden 68 1.7% 51 1.3% -0.4% -17
  FOOD & ENTERTAINMENT MAGAZINES
  Cuisine 99 2.5% 118 2.9% 0.4% 19
  Dish 67 1.7% 89 2.2% 0.5% 22
  New Zealand's Best Dining Guide 22 0.5% 18 0.4% -0.1% -4
  NZ Woman's Weekly Julie Le Clerc Magazine 24 0.6% 29 0.7% 0.1% 5
  Taste 66 1.7% 54 1.3% -0.4% -12
  HEALTH & FAMILY MAGAZINES
  Healthy Food Guide 92 2.3% 28 0.7% -1.6% -64
  Tots to Teens 24 0.6% 23 0.6% 0.0% -1
  Ohbaby! 31 0.8% 29 0.7% -0.1% -2
  BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
  NZ Property Investor 18 0.4% 14 0.3% -0.1% -4
  Time 67 1.7% 50 1.2% -0.5% -17
  University of Auckland Business Review 34 0.9% 22 0.5% -0.4% -12
  KiaOra (Air New Zealand inflight magazine)
  (skip Apr20-Sep20)		 111 2.8% 70 1.7% -1.1% -41
  GENERAL MAGAZINES
  Avenues 33 0.8% 24 0.6% -0.2% -9
  Consumer 72 1.8% 62 1.5% -0.3% -10
  Good 26 0.7% 17 0.4% -0.3% -9
  National Geographic 54 1.3% 40 1.0% -0.3% -14
  NZ Geographic 78 2.0% 63 1.6% -0.4% -15
  North & South
  (until Mar20)		 103 2.6% 100 2.5% -0.1% -3
  Reader's Digest 47 1.2% 34 0.8% -0.4% -13
  Grapevine 29 0.7% 24 0.6% -0.1% -5
  Metro 51 1.3% 25 0.6% -0.7% -26
  NZ Life & Leisure 77 1.9% 65 1.6% -0.3% -12
  New Zealand Listener
  (skip Apr20-Sep20)		 233 5.8% 185 4.6% -1.2% -48
  Art News NZ 29 0.7% 19 0.5% -0.2% -10
  Heritage NZ 66 1.7% 49 1.2% -0.5% -17
  Wilderness 19 0.5% 14 0.4% -0.1% -5
  The Shed 20 0.5% 11 0.3% -0.2% -9
  TV MAGAZINES
  SkyWatch 150 3.8% 67 1.7% -2.1% -83
  TV Guide 212 5.3% 166 4.1% -1.2% -46

  SPORTS MAGAZINES
  NZ Outdoor Hunting 31 0.8% 31 0.8% 0.0% 0
  NZ Rod & Rifle 16 0.4% 15 0.4% 0.0% -1
  NZ Rugby World 23 0.6% 23 0.6% 0.0% 0
  Rugby News 24 0.6% 30 0.8% 0.2% 6
  MOTORING MAGAZINES
  AA Directions 482 12.1% 365 9.0% -3.1% -117
  NZ Autocar 24 0.6% 15 0.4% -0.2% -9
  NZ Classic Car 25 0.6% 17 0.4% -0.2% -8
  NZ Motorhomes Caravans & Destinations 19 0.5% 13 0.3% -0.2% -6
  MOTORCYCLE, BOAT & TRUCK MAGAZINES
  Boating NZ 15 0.4% 12 0.3% -0.1% -3
  FISHING MAGAZINES
  Fish & Game NZ 51 1.3% 52 1.3% 0.0% 1
  NZ Fishing News 26 0.7% 23 0.6% -0.1% -3
  REAL ESTATE MAGAZINES
  Property Press 107 2.7% 62 1.5% -1.2% -45
  NEWSPAPER INSERT MAGAZINES
  Bite (North Island) 174 4.4% 130 3.2% -1.2% -44
  Canvas (North Island) 285 7.1% 231 5.7% -1.4% -54
  Sunday 241 6.0% 164 4.0% -2.0% -77
  Viva (North Island) 163 4.1% 147 3.6% -0.5% -16
  Weekend (North Island) 216 5.4% 175 4.3% -1.1% -41
  Your Weekend 199 5.0% 130 3.2% -1.8% -69


Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.

  Print
Digital
(Web or App)
Total Cross-Platform Audience
(print, web or app)

Dec 2019 (000's) Dec 2020 (000's) Dec 2019 (000's) Dec 2020 (000's) Dec 2019 (000's) Dec 2020 (000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,547 6,496 6,547 6,496 6,547 6,496
  (POPN '000) 3,996 4,048 3,996 4,048 3,996 4,048







  New Zealand Herald 721 595 1,488 1,637 1,811 1,883 4.0%
  Dominion Post 297 211 315 278 487 416 -14.6%
  Northern Advocate 69 52 75 62 128 107 -16.4%
  Waikato Times 138 82 137 128 244 193 -20.9%
  Bay of Plenty Times 77 67 112 102 163 145 -11.0%
  Rotorua Daily Post 37 28 67 63 92 82 -10.9%
  Gisborne Herald 48 33 52 47 77 64 -16.9%
  Taranaki Daily News 55 60 103 69 135 106 -21.5%
  Wanganui Chronicle 37 38 46 46 76 79 3.9%
  Hawke's Bay Today 89 72 110 101 161 154 -4.3%
  Manawatu Standard 43 31 74 65 105 90 -14.3%
  Wairarapa Times-Age 32 20 32 32 57 47 -17.5%
  The Press 215 160 205 181 347 288 -17.0%
  Otago Daily Times 140 98 186 200 264 254 -3.8%
  Nelson Mail 30 38 75 48 89 77 -13.5%
  Ashburton Guardian 18 14 21 28 37 39 5.4%
  Timaru Herald 25 17 47 34 63 48 -23.8%
  Southland Times 65 41 60 76 108 96 -11.1%
  Sunday Star-Times 285 172 69 59 334 220 -34.1%
  Sunday News 51 26 29 35 77 60 -22.1%

Print is net readership in an average 7 days. Digital is average website visitation and app usage (if available) in an average 7 days.


Magazine Cross-Platform Audience

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).


 Print
Digital
(web or app)
Total Cross-Platform Audience
(print, web or app)

Dec 2019 (000's) Dec 2020 (000's) Dec 2019 (000's) Dec 2020 (000's) Dec 2019 (000's) Dec 2020 (000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,547 6,496 6,547 6,496 6,547 6,496
  (POPN '000) 3,996 4,048 3,996 4,048 3,996 4,048








  AA Directions 482 365 156 148 541 441 -18.5%
  Australian Women's Weekly NZ Edition
  (skip Apr20-Sep20)		 177 180 51 59 211 218 3.3%
  Dish 67 89 77 79 129 145 12.4%
  Fish & Game NZ 51 52 57 52 97 94 -3.1%
  Habitat 64 90 43 43 100 118 18.0%
  Healthy Food Guide 92 28 75 54 139 73 -47.5%
  Kiwi Gardener 29 30 46 47 72 70 -2.8%
  Mindfood 117 78 83 76 179 138 -22.9%
  Nadia 74 66 56 56 113 105 -7.1%
  National Business Review 59 40 36 28 80 59 -26.3%
  New Idea 75 46 40 33 107 74 -30.8%
  New Zealand Listener
  (skip Apr20-Sep20)		 233 185 61 56 261 209 -19.9%
  North & South
  (until Mar20)		 103 100 56 84 144 165 14.6%
  NZ Gardener 119 101 65 64 164 145 -11.6%
  NZ House & Garden 129 92 65 54 176 129 -26.7%
  NZ Woman's Day & Now To Love
  (skip Apr20-Sep20)		 251 152 95 88 309 207 -33.0%
  NZ Woman's Weekly & Now To Love
  (skip Apr20-Sep20)		 151 105 95 88 228 172 -24.6%
  Property Press 107 62 31 40 131 97 -26.0%
  Skywatch 150 67 72 63 198 108 -45.5%
  That's Life 75 70 29 19 91 79 -13.2%
  Time 67 50 20 21 81 66 -18.5%
  TV Guide Magazine 212 166 74 50 250 194 -22.4%

Print is average issue readership.

Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.