Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2019.
Magazines
|
Jan 2018 - Dec 2018 |
Jan 2019 - Dec 2019 |
|
|
|
Readership '000 |
% of Population 14+ |
Readership '000 |
% of Population 14+ |
% of Population 14+ Gain/Loss |
Readership '000 Gain/Loss
|
| MASS WOMEN'S MAGAZINES |
|
|
|
|
|
|
| Australian Women's Weekly NZ Edition |
220 |
5.6% |
177 |
4.4% |
-1.2% |
-43 |
| NZ Woman's Weekly |
140 |
3.6% |
151 |
3.8% |
0.2% |
11 |
| NZ Woman's Day |
288 |
7.3% |
251 |
6.3% |
-1.0% |
-37 |
| New Idea |
88 |
2.2% |
75 |
1.9% |
-0.3% |
-13 |
| Next |
96 |
2.4% |
82 |
2.1% |
-0.3% |
-14 |
| That's Life |
86 |
2.2% |
75 |
1.9% |
-0.3% |
-11 |
|
|
|
|
|
|
|
| WOMEN'S LIFESTYLE MAGAZINES |
|
|
|
|
|
|
| English Woman's Weekly |
12 |
0.3% |
15 |
0.4% |
0.1% |
3 |
| Lucky Break |
68 |
1.7% |
57 |
1.4% |
-0.3% |
-11 |
| Mindfood |
108 |
2.8% |
117 |
2.9% |
0.1% |
9 |
| Nadia |
69 |
1.8% |
74 |
1.9% |
0.1% |
5 |
| NW |
16 |
0.4% |
14 |
0.3% |
-0.1% |
-2 |
| OK! |
20 |
0.5% |
13 |
0.3% |
-0.2% |
-7 |
| Simply You Living |
24 |
0.6% |
18 |
0.5% |
-0.1% |
-6 |
|
|
|
|
|
|
|
| WOMEN'S FASHION MAGAZINES |
|
|
|
|
|
|
| Marie Claire (Australian Edition) |
13 |
0.3% |
13 |
0.3% |
0.0% |
0 |
| NZ Fashion Quarterly |
44 |
1.1% |
45 |
1.1% |
0.0% |
1 |
| Simply You |
37 |
1.0% |
42 |
1.1% |
0.1% |
5 |
| Vogue Australia |
21 |
0.5% |
15 |
0.4% |
-0.1% |
-6 |
| Bride & Groom (NZ edition) |
16 |
0.4% |
12 |
0.3% |
-0.1% |
-4 |
| NZ Weddings |
23 |
0.6% |
23 |
0.6% |
0.0% |
0 |
| Fashion (from Apr18) |
21 |
0.5% |
31 |
0.8% |
0.3% |
10 |
|
|
|
|
|
|
|
| HOME & GARDEN MAGAZINES |
|
|
|
|
|
|
| Better Homes and Gardens |
37 |
0.9% |
40 |
1.0% |
0.1% |
3 |
| Habitat |
74 |
1.9% |
64 |
1.6% |
-0.3% |
-10 |
| Home NZ |
43 |
1.1% |
39 |
1.0% |
-0.1% |
-4 |
| Homestyle NZ |
22 |
0.6% |
19 |
0.5% |
-0.1% |
-3 |
| Houses NZ |
41 |
1.0% |
31 |
0.8% |
-0.2% |
-10 |
| NZ Gardener |
103 |
2.6% |
119 |
3.0% |
0.4% |
16 |
| NZ House & Garden |
140 |
3.6% |
129 |
3.2% |
-0.4% |
-11 |
| NZ Trends Design Series |
27 |
0.7% |
17 |
0.4% |
-0.3% |
-10 |
| Urbis |
16 |
0.4% |
13 |
0.3% |
-0.1% |
-3 |
| Kiwi Gardener (was Weekend Gardener) |
29 |
0.7% |
29 |
0.7% |
0.0% |
0 |
| Your Home & Garden |
77 |
2.0% |
68 |
1.7% |
-0.3% |
-9 |
|
|
|
|
|
|
|
| FOOD & ENTERTAINMENT MAGAZINES |
|
|
|
|
|
|
| Cuisine |
119 |
3.0% |
99 |
2.5% |
-0.5% |
-20 |
| Delicious |
12 |
0.3% |
16 |
0.4% |
0.1% |
4 |
| Dish |
68 |
1.7% |
67 |
1.7% |
0.0% |
-1 |
| Food |
59 |
1.5% |
73 |
1.8% |
0.3% |
14 |
| New Zealand's Best Dining Guide (from Apr18) |
24 |
0.6% |
22 |
0.5% |
-0.1% |
-2 |
| NZ Woman's Weekly Julie Le Clerc Magazine |
19 |
0.5% |
24 |
0.6% |
0.1% |
5 |
| Taste |
78 |
2.0% |
66 |
1.7% |
-0.3% |
-12 |
|
|
|
|
|
|
|
| HEALTH & FAMILY MAGAZINES |
|
|
|
|
|
|
| Healthy Food Guide |
92 |
2.3% |
92 |
2.3% |
0.0% |
0 |
| Tots to Teens |
22 |
0.6% |
24 |
0.6% |
0.0% |
2 |
| Women's Health |
26 |
0.7% |
30 |
0.8% |
0.1% |
4 |
| NZ Good Health Choices |
25 |
0.6% |
9 |
0.2% |
-0.4% |
-16 |
| Ohbaby! |
15 |
0.4% |
31 |
0.8% |
0.4% |
16 |
|
|
|
|
|
|
|
| BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS |
|
|
|
|
|
|
| NZ Property Investor |
21 |
0.5% |
18 |
0.4% |
-0.1% |
-3 |
| Time |
98 |
2.5% |
67 |
1.7% |
-0.8% |
-31 |
| University of Auckland Business Review |
26 |
0.6% |
34 |
0.9% |
0.3% |
8 |
| Qantas |
13 |
0.3% |
13 |
0.3% |
0.0% |
0 |
| KiaOra (Air New Zealand inflight magazine) |
124 |
3.1% |
111 |
2.8% |
-0.3% |
-13 |
|
|
|
|
|
|
|
| MEN'S LIFESTYLE MAGAZINES |
|
|
|
|
|
|
| M2 |
13 |
0.3% |
16 |
0.4% |
0.1% |
3 |
|
|
|
|
|
|
|
| GENERAL MAGAZINES |
|
|
|
|
|
|
| Avenues |
36 |
0.9% |
33 |
0.8% |
-0.1% |
-3 |
| Consumer |
78 |
2.0% |
72 |
1.8% |
-0.2% |
-6 |
| D-Photo |
19 |
0.5% |
18 |
0.4% |
-0.1% |
-1 |
| Good |
15 |
0.4% |
26 |
0.7% |
0.3% |
11 |
| National Geographic |
53 |
1.3% |
54 |
1.3% |
0.0% |
1 |
| NZ Geographic |
65 |
1.7% |
78 |
2.0% |
0.3% |
13 |
| North & South |
105 |
2.7% |
103 |
2.6% |
-0.1% |
-2 |
| NZ Today |
16 |
0.4% |
17 |
0.4% |
0.0% |
1 |
| Reader's Digest |
59 |
1.5% |
47 |
1.2% |
-0.3% |
-12 |
| Grapevine |
40 |
1.0% |
29 |
0.7% |
-0.3% |
-11 |
| Metro |
64 |
1.6% |
51 |
1.3% |
-0.3% |
-13 |
| NZ Life & Leisure |
75 |
1.9% |
77 |
1.9% |
0.0% |
2 |
| New Zealand Listener |
241 |
6.1% |
233 |
5.8% |
-0.3% |
-8 |
| Art News NZ |
27 |
0.7% |
29 |
0.7% |
0.0% |
2 |
| Heritage NZ |
60 |
1.5% |
66 |
1.7% |
0.2% |
6 |
| Animals' Voice |
16 |
0.4% |
14 |
0.3% |
-0.1% |
-2 |
| Wilderness |
22 |
0.6% |
19 |
0.5% |
-0.1% |
-3 |
| The Shed |
19 |
0.5% |
20 |
0.5% |
0.0% |
1 |
|
|
|
|
|
|
|
| MUSIC & MOVIE MAGAZINES |
|
|
|
|
|
|
| Empire |
17 |
0.4% |
23 |
0.6% |
0.2% |
6 |
|
|
|
|
|
|
|
| TV MAGAZINES |
|
|
|
|
|
|
| SkyWatch |
137 |
3.5% |
150 |
3.8% |
0.3% |
13 |
| TV Guide |
204 |
5.2% |
212 |
5.3% |
0.1% |
8 |
|
|
|
|
|
|
|
| SPORTS MAGAZINES |
|
|
|
|
|
|
| The Cut (Golf & Leisure) |
7 |
0.2% |
16 |
0.4% |
0.2% |
9 |
| NZ Golf Magazine |
13 |
0.3% |
8 |
0.2% |
-0.1% |
-5 |
| NZ Horse & Pony |
17 |
0.4% |
16 |
0.4% |
0.0% |
-1 |
| NZ Outdoor Hunting |
41 |
1.0% |
31 |
0.8% |
-0.2% |
-10 |
| NZ Rod & Rifle |
26 |
0.7% |
16 |
0.4% |
-0.3% |
-10 |
| NZ Rugby World |
41 |
1.1% |
23 |
0.6% |
-0.5% |
-18 |
| Rugby News |
29 |
0.7% |
24 |
0.6% |
-0.1% |
-5 |
|
|
|
|
|
|
|
| MOTORING MAGAZINES |
|
|
|
|
|
|
| AA Directions |
472 |
12.0% |
482 |
12.1% |
0.1% |
10 |
| Classic Driver |
14 |
0.4% |
12 |
0.3% |
-0.1% |
-2 |
| Kiwi Rider |
9 |
0.2% |
10 |
0.3% |
0.1% |
1 |
| NZ Autocar |
20 |
0.5% |
24 |
0.6% |
0.1% |
4 |
| NZ Classic Car |
41 |
1.0% |
25 |
0.6% |
-0.4% |
-16 |
| NZ Motorhomes Caravans & Destinations |
13 |
0.3% |
19 |
0.5% |
0.2% |
6 |
|
|
|
|
|
|
|
| MOTORCYCLE, BOAT & TRUCK MAGAZINES |
|
|
|
|
|
|
| Boating NZ |
22 |
0.6% |
15 |
0.4% |
-0.2% |
-7 |
| NZ Trucking |
15 |
0.4% |
15 |
0.4% |
0.0% |
0 |
|
|
|
|
|
|
|
| FISHING MAGAZINES |
|
|
|
|
|
|
| Fish & Game NZ |
66 |
1.7% |
51 |
1.3% |
-0.4% |
-15 |
| NZ Fishing News |
31 |
0.8% |
26 |
0.7% |
-0.1% |
-5 |
|
|
|
|
|
|
|
| REAL ESTATE MAGAZINES |
|
|
|
|
|
|
| Property Press |
121 |
3.1% |
107 |
2.7% |
-0.4% |
-14 |
|
|
|
|
|
|
|
| NEWSPAPER INSERT MAGAZINES |
|
|
|
|
|
|
| Bite (North Island) |
211 |
5.4% |
174 |
4.4% |
-1.0% |
-37 |
| Canvas (North Island) |
315 |
8.0% |
285 |
7.1% |
-0.9% |
-30 |
| Sunday Magazine |
229 |
5.8% |
241 |
6.0% |
0.2% |
12 |
| Viva (North Island) |
202 |
5.1% |
163 |
4.1% |
-1.0% |
-39 |
| Weekend (North Island) |
237 |
6.0% |
216 |
5.4% |
-0.6% |
-21 |
| Your Weekend |
203 |
5.2% |
199 |
5.0% |
-0.2% |
-4 |
Newspapers
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.
|
Print |
Online |
Total Cross-Platform Audience
(print or online)
|
| Publication |
Dec
2018
(000's)
|
Dec
2019
(000's)
|
Dec
2018
(000's)
|
Dec
2019
(000's)
|
Dec
2018
(000's)
|
Dec
2019
(000's)
|
% change in
Total Cross- Platform Audience
|
| (unweighted) |
6,385 |
6,547 |
6,385 |
6,547 |
6,385 |
6,547 |
|
| (POPN '000) |
3,937 |
3,996 |
3,937 |
3,996 |
3,937 |
3,996 |
|
|
|
|
|
|
|
|
|
| New Zealand Herald |
818 |
721 |
1,494 |
1,488 |
1,852 |
1,811 |
-2.2% |
| Dominion Post |
286 |
297 |
301 |
315 |
486 |
487 |
0.2% |
| Northern Advocate |
86 |
69 |
78 |
75 |
135 |
128 |
-5.2% |
| Waikato Times |
144 |
138 |
128 |
137 |
237 |
244 |
3.0% |
| Bay of Plenty Times |
92 |
77 |
119 |
112 |
175 |
163 |
-6.9% |
| Rotorua Daily Post |
58 |
37 |
50 |
67 |
86 |
92 |
7.0% |
| Gisborne Herald |
44 |
48 |
37 |
52 |
66 |
77 |
16.7% |
| Taranaki Daily News |
56 |
55 |
84 |
103 |
113 |
135 |
19.5% |
| Wanganui Chronicle |
32 |
37 |
31 |
46 |
56 |
76 |
35.7% |
| Hawke's Bay Today |
89 |
89 |
72 |
110 |
137 |
161 |
17.5% |
| Manawatu Standard |
50 |
43 |
63 |
74 |
104 |
105 |
1.0% |
| Wairarapa Times-Age |
32 |
32 |
22 |
32 |
50 |
57 |
14.0% |
| The Press |
252 |
215 |
186 |
205 |
351 |
347 |
-1.1% |
| Otago Daily Times |
142 |
140 |
128 |
186 |
216 |
264 |
22.2% |
| Nelson Mail |
38 |
30 |
59 |
75 |
79 |
89 |
12.7% |
| Ashburton Guardian |
14 |
18 |
25 |
21 |
34 |
37 |
8.8% |
| Timaru Herald |
27 |
25 |
49 |
47 |
66 |
63 |
-4.5% |
| Southland Times |
63 |
65 |
59 |
60 |
104 |
108 |
3.8% |
| Sunday Star Times |
279 |
285 |
68 |
69 |
328 |
334 |
1.8% |
| Sunday News |
63 |
51 |
33 |
29 |
88 |
77 |
-12.5% |
Print is net readership in an average 7 days. Online is net readership online in an average 7 days.
Magazine Cross-Platform Audience
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
| |
Print |
Digital
(web or app)
|
Total Cross-Platform Audience
(print, web or app)
|
|
Dec 2018
(000's) |
Dec 2019
(000's) |
Dec 2018
(000's) |
Dec 2019
(000's) |
Dec 2018
(000's) |
Dec 2019
(000's) |
% change in
Total Cross- Platform Audience
|
| (unweighted) |
6,385 |
6,547 |
6,385 |
6,547 |
6,385 |
6,547 |
|
| (POPN '000) |
3,937 |
3,996 |
3,937 |
3,996 |
3,937 |
3,996 |
|
|
|
|
|
|
|
|
|
| AA Directions |
472 |
482 |
144 |
156 |
531 |
541 |
1.9% |
| Australian Women's Weekly NZ Edition |
220 |
177 |
55 |
51 |
255 |
211 |
-17.3% |
| Dish |
68 |
67 |
62 |
77 |
115 |
129 |
12.2% |
| Fish & Game NZ |
66 |
51 |
47 |
57 |
102 |
97 |
-4.9% |
| Habitat |
74 |
64 |
40 |
43 |
105 |
100 |
-4.8% |
| Healthy Food Guide |
92 |
92 |
59 |
75 |
135 |
139 |
3.0% |
| Kiwi Gardener |
29 |
29 |
36 |
46 |
63 |
72 |
14.3% |
| Mindfood |
108 |
117 |
61 |
83 |
152 |
179 |
17.8% |
| Nadia |
69 |
74 |
45 |
56 |
106 |
113 |
6.6% |
| National Business Review |
74 |
59 |
39 |
36 |
92 |
80 |
-13.0% |
| New Idea |
88 |
75 |
19 |
40 |
104 |
107 |
2.9% |
| New Zealand Listener |
241 |
233 |
51 |
61 |
261 |
261 |
0.0% |
| Next |
96 |
82 |
37 |
55 |
126 |
127 |
0.8% |
| North & South |
105 |
103 |
56 |
56 |
144 |
144 |
0.0% |
| NZ Gardener |
103 |
119 |
47 |
65 |
135 |
164 |
21.5% |
| NZ House & Garden |
140 |
129 |
49 |
65 |
176 |
176 |
0.0% |
| NZ Woman's Day & Now To Love |
288 |
251 |
84 |
95 |
340 |
309 |
-9.1% |
| NZ Woman's Weekly & Now To Love |
140 |
151 |
84 |
95 |
207 |
228 |
10.1% |
| Property Press |
121 |
107 |
30 |
31 |
140 |
131 |
-6.4% |
| Skywatch |
137 |
150 |
61 |
72 |
181 |
198 |
9.4% |
| That's Life |
86 |
75 |
27 |
29 |
104 |
91 |
-12.5% |
| Time |
98 |
67 |
19 |
20 |
108 |
81 |
-25.0% |
| TV Guide Magazine |
204 |
212 |
52 |
74 |
229 |
250 |
9.2% |
Print is average issue readership.
Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.