Roy Morgan Live

Human Intelligence & Digital Innovation

At the heart of Roy Morgan Live is digital innovation. We go beyond automation and Artificial Intelligence (AI) and add the human layer. That means harnessing real-time information systems and human understanding to create Human Intelligence (HI) systems.

This is where the Holy Grail is revealed – data streams and third party data integrated with our own Deep Data to deliver HI-based decision making.

Take Live Audiences, where our tools enable clients to search for, activate and evaluate audiences. In other words, Live Audiences empowers clients to take back the reins of audience planning, buying and measuring.

At Roy Morgan Live we humanise data.

Ask Roy Morgan today how we can help to humanise your data.