Roy Morgan WorkSpace™
Create Smarter Content with Real Consumer Insights
Personalised ad copy can improve conversion rates by up to 202% (HubSpot, 2023). WorkSpace™ puts this into action:
- 75% of audiences prefer WorkSpace™ powered messaging
- 1.4× higher eDM open rates
- 2.4× more clicks from eDMs


"Roy Morgan Research is the most trusted independent market research firm when it comes to media currency and audience metrics"

Unlock Data-Driven Insights with WorkSpace™
Roy Morgan WorkSpace™ empowers marketers with the tools needed to thrive in a competitive landscape. Backed by the voice of 1 million Australians, WorkSpace™ offers unparalleled access to consumer preferences, enabling you to craft marketing strategies that truly resonate. Its user-friendly platform ensures a seamless experience, allowing you to focus on what matters most: connecting with your audience. Backed by decades of consumer research and sophisticated analytical frameworks, WorkSpace™ supports your marketing goals, driving growth and enhancing brand loyalty. Discover how WorkSpace™ can transform your approach to marketing today.
Unleash the Power of WorkSpace™
WorkSpace™ goes beyond generic AI. By fusing advanced AI algorithms with Roy Morgan’s unparalleled consumer insights and analytical frameworks, we deliver truly predictive intelligence. Imagine generating a fully segmented audience and highly persuasive copy in just a few clicks. WorkSpace™ makes it possible. Our AI-powered copywriting tool crafts compelling content for everything from digital ads and EDMs to landing pages, ensuring your messaging resonates deeply with your target audience and drives meaningful engagement. With WorkSpace™, anyone can become a copywriting expert, effortlessly scaling their content creation and maximising impact.


Copywriting That Resonates With Your Audience
Create persuasive, data-driven content tailored to your target audience by leveraging over 100,000 ready-made and custom consumer profiles.

Generate Compelling Ad Copy
Transform your ad strategy, capture attention and drive meaningful engagement by tapping into deep consumer insights that reveal what truly drives your audience.

Craft Personalised EDMs
Elevate your email marketing with data-backed EDMs that connect your audience and boost conversions.

Effective Landing Pages Designed to Convert
Build landing pages that turn visitors into loyal customers while staying in line with your brand’s unique voice.

Get Your Personalised WorkSpace™ Demonstration
Discover the power of WorkSpace™, where data-driven insights meet seamless content creation. Contact us to see how marketing tailored to real consumer preferences can transform your results.