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Entertainment & Sports Sponsorship Gains World-First Audience Technology

Entertainment & Sports Sponsorship Gains World-First Audience Technology

TEG Analytics and Roy Morgan today announced the launch of Genome Audience Planner, a next generation sponsorship planning and optimisation platform that provides the fastest and simplest way for advertisers to identify, reach and measure new sponsorship opportunities across the live sport and entertainment sector.
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Facebook Watch set to leverage off 17 million user base

Facebook Watch set to leverage off 17mn user base

Australia’s leading Social Network Facebook has this week launched its new video service Facebook Watch into the Australian market. Facebook will be aiming to leverage off its nearly 17 million strong Australian user base as it takes on the existing market leader in online video YouTube which has an estimated 15.2 million visitors in an average four weeks.
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It’s Official: Over 3.1 million New Zealanders read newspapers

Over 3.1 million, or 80.2%, of New Zealanders aged 14+ now read or access newspapers in an average 7 day period via print or online (website or app) platforms. In addition a total of 2.3 million New Zealanders aged 14+ (59%) read magazines whether in print or online either via the web or an app.
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Top Travel Sites

Australia - June 2018 Website visitors 14+
  • tripadvisor.com.au

    3,106,000
  • qantas.com.au

    3,000,000
  • booking.com

    2,845,000
  • jetstar.com.au

    1,813,000
  • virginaustralia.com.au

    1,615,000

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Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

— Australian Tourism Authority —

Top apps via Mobile or Tablet

Australia - June 2018 Australians 14+
  • Facebook Messenger

    8,492,000
  • Facebook

    9,705,000
  • Google Maps

    7,647,000
  • YouTube

    7,220,000
  • Google Search

    6,315,000

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