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% |
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L-NP |
33.5 |
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ALP |
54.5 |
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The independent guide to economics, politics, investments.
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Top Travel Sites:
Australia February 2008
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Site |
'000 |
1 |
qantas.com.au |
1,606 |
3 |
virginblue.com.au |
1,573 |
2 |
Jetstar.com.au |
1,200 |
4 |
flightcentre.com.au |
926 |
5 |
Wotif |
808 |
New Zealand February 2008
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Site |
'000 |
1 |
AirNewZealand.co.nz |
698 |
2 |
houseoftravel.co.nz |
227 |
4 |
qantas.co.nz |
223 |
3 |
flypacificblue.co.nz |
201 |
5 |
flightcentre.co.nz |
139 |
Top News Sites:
Australia February 2008 |
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Site |
'000 |
1 |
ninemsn news |
1,292 |
2 |
smh.com.au |
1,068 |
3 |
abc.net.au/news |
764 |
4 |
news.com.au |
700 |
5 |
Bigpond News |
655 |
Top Employment Sites:
Australia February 2008 |
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Site |
'000 |
1 |
seek.com.au |
1,525 |
2 |
mycareer.com.au |
895 |
3 |
careerone.com.au |
697 |
Top Automotive Sites:
Australia February 2008 |
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Site |
'000 |
1 |
carsales.com.au |
587 |
2 |
TradingPost Auto |
554 |
3 |
cars.ebay.com.au |
519 |
5 |
carsguide.com.au |
467 |
4 |
carpoint |
400 |
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Environment Most Important Issue for Australia: By Michele Levine, CEO Roy Morgan Research, Future Summit 2008, May 12-13, Sydney
Australia : Paper No. 20080505 : May 16, 2008
The environment (including climate change/global warming, water resources, drought, famine) is the most important problem facing the World and Australia.
China is the most important region to Australia for economic purposes; Indonesia is most important for security purposes; and Japan is the country Australia can most effectively work with on both.
The Number One for Government Policy over the next ten years should be monitoring a balanced Budget and no increase in Public Debt, according to a special Roy Morgan survey for the Future Summit 2008.
Full Article ( PDF, Size: 212KB)
Commsec: Westpac / St. George Merger Analysis
Australia : Paper No. 20080504 : May 14, 2008
On Tuesday 13 May, Westpac (WBC) and St George (SGB) announced details of their merger agreement. They also took the opportunity to provide guidance as to next steps and the potential synergies that could result from the deal.
An interesting aspect of this transaction is the apparent speed with which the SGB board and management have capitulated in the face of WBC’s
offer.
That fact that the board is prepared to accept a scrip bid for control at a lower price than its last equity raising in November ($35) is evidence of a
massive reconsideration of SGB’s potential to prosper or perhaps even survive as a standalone organisation.
While unable/unwilling to articulate why, SGB insisted in its analyst briefing yesterday that the WBC scrip offer was a good deal for shareholders. This analysis of the proposed Westpac/St George Bnk merger quotes Roy Morgan Research
Full Article ( PDF, Size: 215KB)
Merrill Lynch: Westpac / St. George Details of Merger
Australia : Paper No. 20080503 : May 14, 2008
WBC has agreed to pay SGB shareholders 1.31 WBC shares (ex 70ยข 1H08 dividend) for every one SGB share, which at today’s close, values SGB shares at $32.88 (1.6% discount to SGB’s current cum 1H08 dividend share price). The SGB Board has indicated their intention to recommend the merger proposal, subject to an independent experts report and no superior proposal emerging.
WBC expects the deal to be EPS positive by year three of the merger (i.e. 2011), and we estimate FY11F EPS +0.2%, but more accretive to free cash flow. Synergies were not detailed, but include cost, revenue and funding cost benefits.
This analysis of the proposed Westpac/St George Bnk merger quotes Roy Morgan Research
Full Article ( PDF, Size: 343KB)
The CBA Will Still Retain Consumer Dominance in Australia Against a Merged Westpac / St. George but Competition Increased
Australia : Article No. 754 : May 14, 2008
The impending merger of Westpac and St George will create a bank with 5.04 million personal customers (14+) in Australia compared to the current market leader the CBA with 6.88 million personal customers (14+) in Australia. Leadership will be retained by the CBA in all states except SA where the merged entity would be marginally ahead. The compatibility of Westpac and St George personal customer profiles will increase the prospects for a successful merger.
Full article.
Roy Morgan Readership estimates for Australia for the 12 months to March 2008.
Australia : Article No. 753 : May 14, 2008
Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and ensures selection of the most appropriate publications to reach Population 14+ markets.
Full article.
Future Summit Participants compared to the Australian Population
Australia : Paper No. 20080501 : Presented at Future Summit 2008 by Michele Levine, CEO Roy Morgan Research : May 13, 2008
A comparison of the opinions of Future Summit participants and those of the Australian population as well as today's article regarding Roy Morgan CEO, Michele Levine's presentation to the Future Summit in Sydney.
Full Article ( PDF, Size: 9,602KB)
Concerns About Labor's Economic Competency Mount as Swan Prepares to Deliver First Budget
Special Poll : Finding No. 4294 : May 13, 2008
Special Morgan Poll qualitative research conducted on May 3/4, 2008, looked at concerns electors have about how the ALP Government and L-NP Opposition are handling their new jobs and also concerns electors have about how Prime Minister Kevin Rudd and Opposition Leader Brendan Nelson are handling their new jobs.
Full article.
ALP Honeymoon Over Before Their First Federal Budget
Federal Poll : Finding No. 4293 : May 13, 2008
On the eve of the Federal Budget, ALP support is 47% (down 5.5% in a week and 7.5% since late April) - its lowest level since the ALP won the Federal election on November 24, 2007. L-NP support is 37%, Greens 9%, Family First 1% and Others 6%, according to a special telephone Morgan Poll taken late last week and over last weekend (May 7-11, 2008). Despite the drop in ALP support the ALP would still be re-elected with an increased majority if the election were held today.
Full article.
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March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 49 KB)
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January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)
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December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)
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November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)
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May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)
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March 27, 2007:
Measuring Engagement
(Size: 273 KB)
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February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)
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December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)
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December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)
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October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)
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August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)
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July 20, 2006:
The Labour Market
(Size: 179 KB)
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July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)
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June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)
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May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)
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May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)
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April 23-27, 2006:
Baby Boomers – A Lucrative Market for the Pacific Asia Region
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March 1, 2006:
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)
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February 09, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)
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November 11, 2005:
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)
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October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)
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October 19, 2005:
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)
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October 5, 2005:
Tourism & Leisure In The 21st Century
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September 9, 2005:
Men were from Mars, Women were from Venus
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August 30 - September 1, 2005:
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)
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August 23-26, 2005:
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)
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June 30, 2005:
Superannuation Choice
(Size: 232 KB)
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May 30, 2005:
Australia – Open For Business
(Size: 329 KB)
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May 19, 2005:
Direct Mail And The Importance of Measurement
(Size: 620 KB)
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May 5-7, 2005:
Technology, Innovation & Entrepreneurship
(Size: 437 KB)
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April 29, 2005: The Brand Strength of Sustainable Tourism
(Size: 581 KB)
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March 9-11, 2005:
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)
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November 25, 2004: Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)
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November 9, 2004:
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)
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October 12, 2004:
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)
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August 6, 2004:
Connecting The World Through International Single Source
(Size: 1,836 KB)
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May 8, 2004:
Globalisation – An International Perspective
(Size: 207 KB)
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August 22, 2003:
"It's Time" for a Realistic Measure of Unemployment in Australia
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July 31, 2002:
Threats To The Environment
(Size: 80,501 KB)
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July 10, 2002:
Australians and Giving – A Global Comparison
(Size: 263,201 KB)
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Media Papers |
April 18, 2008
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media
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March 19, 2008
The Problem With Online Panels - Nielsen Online Gives Misleading Results
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February 9, 2008
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)
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August 27, 2007
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)
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August 14, 2007
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)
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July 23, 2007
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)
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June 27, 2007
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)
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June 20, 2007
Roy Morgan Media Research, 1941-2007
(Size: 162 KB)
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March 28, 2007
Emerging Media Trends NZ
(Size: 988 KB)
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October 26, 2006
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)
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September 14, 2006
50 Years of TV
(Size: 136 KB)
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July 26, 2006
To Buyers of Newspaper Advertisements and
John Hartigan, CEO, News Ltd
(Size: 193 KB)
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July 24, 2006
Newspapers are Transforming not Disappearing
(Size: 186 KB)
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July 20, 2006
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)
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June 18, 2006
NEWSPAPERS: On the way out?
(Size: 145 KB)
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June 29, 2006
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)
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June 15, 2006
A Global Review of Print Readership Surveys By Andrew Green See “Fairness of Research Method…” (Issue 4, p.23)
(Size: 351 KB)
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March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB)
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March 2006
Assessing a fragmented landscape and what it means for your communication strategy
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December 8, 2005:
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"
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November 19, 2005:
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate
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November 17, 2005:
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey
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September 5, 2005:
Letter To The Editor - Australian Financial Review
(Size: 101 KB)
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October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 101 KB)
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October 12 & 14, 2004:
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)
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July 5, 2004:
Pitfalls of International Market Research (Size: 103 KB)
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July 5, 2004:
People vs. USA Today, US Readership Estimates Must Be Believable (Size: 343 KB)
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June 13-18, 2004: A Fresh Look at Estimating Readership Frequency Distribution
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October 26-29, 2003: Reading: Looking into…logging onto
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October 26-29, 2003: Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way
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October 23, 2003: Selling Print Short: The Need To Re-Assess Reading & Readership
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October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides)
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October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers
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October 29-November 1, 2001: Single Source – For Increased Advertising Productivity in a Multimedia World
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May 7, 1998: Proof! Same budget, get 30-60% Greater Value
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October 1997: Pragmatic Readership Measure for the Future
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Online Store |
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When you need to identify, quantify, understand or target, Roy Morgan’s detailed Target Profiles can bring you up to speed in minutes.
Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.
There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.
Click here to view profiles currently available
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