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Latest Federal Primary Vote
Poll Date: June 20/21, 2009 (Face : Face), 2009

Party

%

 

L-NP

41.0

 

ALP

46.0


State of the Nation 4

Latest Releases

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Henry Thornton

The independent guide to economics, politics, investments.

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Opinion Leaders Survey
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The Federal Government should be doing more about water conservation

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Disagree with the proposed Industrial Relations reforms

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Important Infrastructure challenges facing Australia


Latest Top 10 TV Progams for Australia and New Zealand


Media Polls

Large Majority Of Australians Think The Media Is "Often Biased"

The First Ninety Years
- The Printing House of
Massina, 1859 to 1949
by Ronald G Campbell

Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News

Online Ad Spend To Continue In 2007

Australian Media Viewed With Scepticism - TV Remains Our First Stop When Chasing The News

Online News Continues To Grow - Ninemsn Number One For Second Year Running

Significant Print Readership Research Papers: 1953-2006

Roy Morgan Media Research, 1941 - 2007

50 Years of TV -14/09/06

Australians Oppose Government's Media Laws - 15/08/06

Journalists Strongly Oppose Government's Media Laws - 10/08/06

The Reader - 3/09/04


Top Travel Sites:
Australia April 2009

 

Site

'000

1

qantas.com.au 1,665

3

virginblue.com.au 1,647

2

jetstar.com.au 1,616

4

Wotif 1,212

5

webjet.com.au 1,043

New Zealand April 2009

 

Site

'000

1

AirNewZealand.co.nz 717

2

jetstar.co.nz 227

4

houseoftravel.co.nz 225

3

qantas.co.nz 219

5

flightcentre.co.nz 186

Top News Sites:
Australia April 2009

 

Site

'000

1

ninemsn news 1,471

2

abc.net.au/news 1,342

3

smh.com.au 1,277

4

Google News 1,196

5

news.com.au (News) 927

Top Employment Sites:
Australia April 2009

 

Site

'000

1

seek.com.au 1,992

2

mycareer.com.au 1,558

3

JobSearch.gov.au 1,168

4

careerone.com.au 1,146

New Zealand April 2009

 

Site

'000

1

trademe Jobs 438

2

seek.co.nz 319

3

Jobstuff.co.nz 65

Top Automotive Sites:
Australia April 2009

 

Site

'000

1

carsales.com.au 1,171

2

carpoint.com.au 650

3

Trading Post-Auto 533

4

redbook.com.au 426

5

carpoint.com.au 425
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 The Latest Version of ASTEROID is 4.8.07.828.   June 23, 2009

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TV Monitor

History of
Roy Morgan Research

·

Background to Roy Morgan Research
– founded by Roy Morgan in 1941

·

Victoria Day Council Address, presented by Gary Morgan, July 5, 2008



Australian unemployment jumps in June - up 37,000 (0.4%) to 862,000 (7.8%)
Australian ‘under-employment’ up 306,000 (2.9%) to 967,000 (8.8%)
Now 16.6% (1.835m, up 343,000) Australian are unemployed or ‘under-employed’


Unemployment Poll : Finding No. 4394 : This Roy Morgan survey on Australia’s unemployment and ‘under-employed’* is based on weekly interviews covering January 2007 – June 2009 and in total 131,159 Australians aged 14 and over were interviewed face-to-face including 4,425 interviews in June 2009. : July 1, 2009

• In the month of June Australia’s total unemployment as measured by Roy Morgan was 862,000 (7.8%), up 37,000 (0.4%) since May, and up 233,000 since June 2008.

• The latest Roy Morgan unemployment estimate is 2.1% above the 5.7% currently quoted by the ABS for May.

The Roy Morgan June 2009 ‘under-employed’* estimate is 967,000 (8.8%), up a large 306,000 (2.9%) on May 2009.

In total in June an estimated 1,829,000 (16.6%) Australians were unemployed or ‘under-employed,’* up 343,000 on May 2009.

Full article.

Aldi, IGA, Woolworths and Coles
Supermarket satisfaction is the closest seen in almost 4 years.


Australia : Article No. 898 : Roy Morgan Single Source (Australia): December 2003 - April 2009. Sample: Main grocery buyers n=95,456 *Supermarket Customer refers to those Main Grocery Buyers who nominated that supermarket as the one where they do their main grocery shopping. : July 1, 2009

Customer satisfaction with all four major supermarkets was down in the month of April 2009, while the gaps between the four closed over the last six months, according to the latest Roy Morgan Supermarket Satisfaction Report.

Among Aldi customers, 89% were very or fairly satisfied with the supermarket, followed by IGA customers (86.2%), Woolworth (85%) and Coles (84.6%).

Full article.

Roy Morgan Readership estimates for New Zealand for the 12 months to April 2009


New Zealand : Article No. 897 : June 30, 2009

Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in New Zealand and ensures selection of the most appropriate publications to reach Population 14+ markets.

Full article.

Rudd Government support drops as “Utegate” emerges as issue
ALP (55%, down 2%) ahead of L-NP (45%, up 2%)


Federal Poll : Finding No. 4393 : This face-to-face Morgan Poll on Federal voting intention was conducted over the weekend of June 20/21, 2009, with an Australia-wide cross-section of 897 electors. Of all electors surveyed, 3% (down 0.5%) did not name a party. : June 26, 2009

In late June 2009 ALP primary support fell 2.5% to 46% and L-NP support rose 3% to 41% the latest face-to-face Morgan Poll conducted on the weekend of June 20/21, 2009 shows. If a Federal Election were held now the Rudd Government would retain Government.

On a two-party preferred basis, support for the ALP is 55% (down 2%), while support for the L-NP is 45% (up 2%).

Among the minor parties, support for the Greens is 8.5% (up 1.5%), support for Family First 1% (down 1.5%) and Independents/Others 3.5% (down 0.5%).

The Roy Morgan Government Confidence Rating is 134.5 (up 3.5pts) with 58.5% (up 1.5%) of Australians confident that Australia is “heading in the right direction,” compared to 24% (down 2%) that say Australia is “heading in the wrong direction.”

Full article.

Weekly Roy Morgan Consumer Confidence up 5.1 points to 113.9
Highest Rating since February 2008


Consumer Confidence : Article No. 896 : This weekly Roy Morgan Consumer Confidence rating is based on 997 face-to-face interviews conducted Australia-wide with men and women aged 14 and over on the weekend of June 20/21, 2009. : June 25, 2009

In late June the weekly Roy Morgan Consumer Confidence Rating is 113.9 (up 5.1 points in a week). The weekly Roy Morgan Consumer Confidence Rating is 23.2 points higher than June 2008 (90.7), based on interviewing conducted last weekend, June 20/21, 2009.

This week’s rise in the weekly Roy Morgan Consumer Confidence Rating is driven by decreasing worries amongst Australians regarding the next 12 months.

Fewer Australians say we’ll have ‘bad times’ financially over the next 12 months (31%, down 12% this week and down 27% since May 2/3, 2009 and the lowest since March 2008) compared to 27% (up 3% and up 15% since May 2/3, 2009 and the highest since March 2008) of Australians that say we’ll have ‘good times.’

Now only 15% (down 3%) of Australians expect their family to be ‘worse off financially’ this time next year compared to 39% (unchanged) of Australians that expect their family to be ‘better off financially.’

Full article.

Image of 23/29 Professions declines in 2009:
Nurses most ethical – 15 years in a row; Advertisers hit new low of only 6%
Despite Global Financial Crisis – Bank Managers unchanged at 33%


Special Poll : Finding No. 4387 : These are the main findings of a Roy Morgan telephone survey conducted on the nights of June 3/4, 2009, with 687 Australian men and women aged 14 and over. : June 24, 2009

In the annual Roy Morgan Image of Professions survey 89% (unchanged in a year) of Australians aged 14 and over rate Nurses as the most ethical and honest profession – the 15th year in a row since Nurses were first included on the survey in 1994.

Pharmacists (84%, down 2%), Doctors (82%, up 3%) and School teachers (76%, down 2%) have been consistently ranked near the top while Dentists (69%, down 1%), Engineers (69%, down 3%), State Supreme Court Judges (68%, up 1%) and High Court Judges (67%, up 1%) also regularly rate highly.

Comparing 2009 results to those of 2008 shows that the image of most professions declined in 2009. Of 29 professions surveyed in both years, 23 saw declines in 2009, while three professions were unchanged over the year.

Only three professions, Doctors (82%, up 3%), State Supreme Court Judges (68%, up 1%) and High Court Judges (67%, up 1%), rose over the year.

Full article.

Intention to buy a new car in next twelve months down in May


Australia : Article No. 895 : Source: Roy Morgan Single Source (Australia); January 2002 – May 2009. Base: Australians aged 14+ n= 412,905 (average monthly sample n=4,639). To ensure complete coverage of longer term new car buying intention, these figures cover Australians aged 14+ (earlier releases covered Australians aged 18+) : June 22, 2009

An estimated 611,000 Australians intend to buy a new car in the next 12 months (excluding Fleet, Government and Rental Buyers) according to the Roy Morgan Automotive Early Indicators for May 2009. This is below the strong April 2009 figure of 666,000 but remains significantly above the five year low of 489,000 recorded in December 2008.

The number of Australians intending to buy a new car in the next four years is 2,057,000, up on the April 2009 figure of 2,016,000.


Click here to purchase the latest detailed Roy Morgan Automotive Early Indicators Report
Full article.

Support for Rudd Government slips slightly
Two-party preferred lead to ALP (57%) cf. L-NP (43%)


Federal Poll : Finding No. 4392 : This face-to-face Morgan Poll on Federal voting intention was conducted over the weekends of June 6/7 & 13/14, 2009, with an Australia-wide cross-section of 1,744 electors. Of all electors surveyed, 3.5% (unchanged) did not name a party. : June 19, 2009

In mid June 2009 ALP primary support fell 0.5% to 48.5% and L-NP support rose 2% to 38% the latest face-to-face Morgan Poll shows. If a Federal Election were held now the Rudd Government would easily retain Government.

On a two-party preferred basis, support for the ALP is 57% (down 1%), while support for the L-NP is 43% (up 1%).

Among the minor parties, support for the Greens is 7% (down 1%), support for Family First 2.5% (up 0.5%) and Independents/Others 4% (down 1%).

The Roy Morgan Government Confidence Rating is 131 (up 5pts) with 57% (up 2.5%) of Australians confident that Australia is “heading in the right direction,” compared to 26.5% (down 2.5%) that say Australia is “heading in the wrong direction.”

Full article.

 

PDF November 12, 2008 
Australians consider Innovation an Important National Priority, Presented by Michele Levine
(Size: 350 KB)

PDF September 10, 2008 
Reply by Stewart McArthur, former Liberal Member for Corangamite to Gary Morgan's 'Who will be the next Prime Minister of Australia...'
(Size: 26 KB)

PDF September 10, 2008 
Who will be the next Prime Minister of Australia? A Woman and it will be sooner than you think! by Gary Morgan
(Size: 300 KB)

PDF June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB)

PDF May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB)

PDF May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB)

PDF March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB)

PDF January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)

PDF December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)

PDF November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)

PDF May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)

PDF March 27, 2007:
Measuring Engagement
(Size: 273 KB)

PDF February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)

PDF December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)

PDF December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)

PDF October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)

PDF August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)

PDF July 20, 2006:
The Labour Market
(Size: 179 KB)

June 26, 2006 
Historic Look at Australia's Top 20 Business People (and one American!)

PDF July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)

PDF June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)

PDF May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)

PDF May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)

IE April 23-27, 2006: 
Baby Boomers – A Lucrative Market for the Pacific Asia Region

PDF March 1, 2006: 
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)

PDF February 9, 2006: 
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)

PDF November 11, 2005: 
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)

PDF October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)

PDF October 19, 2005: 
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)

IE October 5, 2005: 
Tourism & Leisure In The 21st Century

IE September 9, 2005: 
Men were from Mars, Women were from Venus

PDF August 30 - September 1, 2005: 
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)

PDF August 23-26, 2005: 
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)

PDF June 30, 2005: 
Superannuation Choice
(Size: 232 KB)

PDF May 30, 2005: 
Australia – Open For Business
(Size: 329 KB)

PDF May 19, 2005: 
Direct Mail And The Importance of Measurement
(Size: 620 KB)

PDF May 5-7, 2005: 
Technology, Innovation & Entrepreneurship
(Size: 437 KB)

PDF April 29, 2005: 
The Brand Strength of Sustainable Tourism
(Size: 581 KB)

PDF March 9-11, 2005: 
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)

PDF November 25, 2004: 
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)

PDF November 9, 2004: 
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)

PDF October 12, 2004: 
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)

PDF August 6, 2004: 
Connecting The World Through International Single Source
(Size: 1,836 KB)

PDF May 8, 2004: 
Globalisation – An International Perspective
(Size: 207 KB)

IE August 22, 2003: 
"It's Time" for a Realistic Measure of Unemployment in Australia

PDF July 31, 2002: 
Threats To The Environment
(Size: 80,501 KB)

PDF July 10, 2002: 
Australians and Giving – A Global Comparison
(Size: 263,201 KB)

Media Papers

PDF July 22, 2008 
Roy Morgan Media Research, 1941-2008
(Size: 29 KB)

PDF July 5, 2008 
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria
(Full Paper Version) Size: 19MB

PDF July 5, 2008 
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today
(Powerpoint of Address) Size: 8.8MB

PDF April 18, 2008 
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media

PDF March 19, 2008 
The Problem With Online Panels - Nielsen Online Gives Misleading Results

PDF February 9, 2008 
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)

PDF August 27, 2007 
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)

PDF August 14, 2007 
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)

PDF July 23, 2007 
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)

PDF June 27, 2007 
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)

PDF March 28, 2007 
Emerging Media Trends NZ
(Size: 988 KB)

PDF October 26, 2006 
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)

PDF September 14, 2006 
50 Years of TV
(Size: 136 KB)

PDF July 26, 2006 
To Buyers of Newspaper Advertisements and John Hartigan, CEO, News Ltd
(Size: 193 KB)

PDF July 24, 2006 
Newspapers are Transforming not Disappearing
(Size: 186 KB)

PDF July 20, 2006 
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)

PDF June 18, 2006 
NEWSPAPERS: On the way out?
(Size: 145 KB)

PDF June 29, 2006 
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)

PDF June 15, 2006 
A Global Review of Print Readership Surveys
By Andrew Green
See “Fairness of Research Method…” (Issue 4, p.23)

(Size: 351 KB)

PDF March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB)

PDF March 2006 
Assessing a fragmented landscape and what it means for your communication strategy

PDF December 8, 2005: 
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"

PDF November 19, 2005: 
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate

PDF November 17, 2005: 
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey

PDF September 5, 2005: 
Letter To The Editor - Australian Financial Review
(Size: 101 KB)

PDF October 23-26, 2005: 
Advertising-Adverteasing-Advertiring?
(Size: 101 KB)

PDF October 12 & 14, 2004: 
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)

PDF July 5, 2004: 
Pitfalls of International Market Research
(Size: 103 KB)

PDF July 5, 2004: 
People vs. USA Today, US Readership Estimates Must Be Believable
(Size: 343 KB)

PDF June 13-18, 2004:
A Fresh Look at Estimating Readership Frequency Distribution

PDF October 26-29, 2003:
Reading: Looking into…logging onto

PDF October 26-29, 2003:
Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way

PDF October 23, 2003:
Selling Print Short: The Need To Re-Assess Reading & Readership

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides)

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers

PDF October 29-November 1, 2001:
Single Source – For Increased Advertising Productivity in a Multimedia World

PDF May 7, 1998:
Proof! Same budget, get 30-60% Greater Value

PDF October 1997:
Pragmatic Readership Measure for the Future



Mapes and Ross

NEOs
NEOs

The report, resulting from 5 years of research with more than 50,000 respondents each year, provides new and startling insights into new powerhouse consumers - NEOs - who read more, know more, earn more, are more ethical, demand more and spend more than anyone else in Australia.

PDF NEO Power – How the new economic order is changing the way we live, work and play by futurists Ross Honeywill and Verity Byth
(Size: 327 kb) [ Buy the book here. ]

PDF Australian Online NEOs Report 2005 - Co-authored by NEO Group and Yahoo! Australia and NZ (Size: 10 mb)

PDF The Next Business Cycle Presentation - A View from the Premium End (September 2005)

PDFRoy Morgan and NEO Group unveil study into UK's high spenders (Size: 101 kb)


The Reactor
The Reactor

Unlike all other concept testing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.

McCain vs Obama debate on Roy Morgan Reactor

Uncommitted Voters back McCain to make Wall Street accountable but are turned off by his views on Iraq
Republican Presidential nominee John McCain was most effective when pledging to hold people accountable for those who have caused the US Financial Crisis that is threatening Global economic stability.

In contrast, Democratic Presidential nominee Barack Obama appealed most strongly to the uncommitted voters that will decide the US Presidential Election when promising to restore America’s standing in the World and "bringing that war (Iraq) to a close."....Full Article


Single Source
Single Source

Nowhere in the world is there a syndicated research product or series of industry monitors which matches the accuracy, integrity and sheer power of Roy Morgan Single Source research. The difference is that Roy Morgan Single Source actually gives you the customer.

PDFSingle Source - For Increased Advertising Productivity In A Multimedia World (Size: 156 kb)


ASTEROID
ASTEROID

Lost in your survey data? Escape with ASTEROID. The data analysis program that's revolutionising market research is already operating in over 365 client sites around the world.


Values Segments
Values Segments

Roy Morgan Values Segments*™ lets you find out how people think, their aspirations, self-images, behaviour and more.

*Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network.


Young Aust. Survey

The Young Australians Survey covers attitudes, activities, interests, media habits, consumption habits and spending of children in Australia aged 6 to 13.

PDFYoung Australians Survey
(Size: 145 kb)


ARF Info Centre
ARF Info Centre

Through the generous support of Roy Morgan International, the ARF is pleased to offer you access to selected research articles and papers on the topics of greatest interest to the industry. Find out more about the Roy Morgan Info Centre at the ARF


Online Store
Online Store

When you need to identify, quantify, understand or target, Roy Morgan’s detailed Target Profiles can bring you up to speed in minutes.

Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.

There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.

Click here to view profiles currently available



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