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Latest Federal Primary Vote
Poll Date: April 19/20 & 26/27, 2008, 2008

Party

%

 

L-NP

33.5

 

ALP

54.5


The Reactor

Latest Releases

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Henry Thornton

The independent guide to economics, politics, investments.

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Opinion Leaders Survey
 


- The Federal Government should be doing more about water conservation

 


- Disagree with the proposed Industrial Relations reforms

 

- Important Infrastructure challenges facing Australia (see page 6)

Latest Top 10 TV Progams for Australia and New Zealand


Media Polls

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Large Majority Of
Australians Think
The Media Is
"Often Biased"

·

The First Ninety Years
- The Printing House of
Massina, 1859 to 1949
by Ronald G Campbell

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Television Remains
Main Source Of News
& Current Affairs
- NineMSN Leads The
Way In Internet News

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Online Ad Spend To
Continue In 2007

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Australian Media Viewed
With Scepticism - TV
Remains Our First Stop
When Chasing The News

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Online News Continues
To Grow - Ninemsn
Number One For
Second Year Running

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Significant Print
Readership Research
Papers: 1953 - 2006

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Roy Morgan Media
Research, 1941 - 2007

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50 Years of TV -
Sept 14 06

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Australians Oppose Government's Media Laws - Aug 15 06

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Journalists Strongly Oppose Government's Media Laws - Aug 10 06

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The Reader - Sept 3 04


Top Travel Sites:
Australia February 2008

 

Site

'000

1

qantas.com.au 1,606

3

virginblue.com.au 1,573

2

Jetstar.com.au 1,200

4

flightcentre.com.au 926

5

Wotif 808

New Zealand February 2008

 

Site

'000

1

AirNewZealand.co.nz 698

2

houseoftravel.co.nz 227

4

qantas.co.nz 223

3

flypacificblue.co.nz 201

5

flightcentre.co.nz 139

Top News Sites:
Australia February 2008

 

Site

'000

1

ninemsn news 1,292

2

smh.com.au 1,068

3

abc.net.au/news 764

4

news.com.au 700

5

Bigpond News 655

Top Employment Sites:
Australia February 2008

 

Site

'000

1

seek.com.au 1,525

2

mycareer.com.au 895

3

careerone.com.au 697

Top Automotive Sites:
Australia February 2008

 

Site

'000

1

carsales.com.au 587

2

TradingPost Auto 554

3

cars.ebay.com.au 519

5

carsguide.com.au 467

4

carpoint 400
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 The Latest Version of ASTEROID is 4.2.09.293.
April 13, 2007

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History of
Roy Morgan Research

Background to Roy Morgan Research
– founded by Roy Morgan in 1941



Environment Most Important Issue for Australia: By Michele Levine, CEO Roy Morgan Research, Future Summit 2008, May 12-13, Sydney

Australia : Paper No. 20080505 : May 16, 2008

The environment (including climate change/global warming, water resources, drought, famine) is the most important problem facing the World and Australia. China is the most important region to Australia for economic purposes; Indonesia is most important for security purposes; and Japan is the country Australia can most effectively work with on both. The Number One for Government Policy over the next ten years should be monitoring a balanced Budget and no increase in Public Debt, according to a special Roy Morgan survey for the Future Summit 2008. Full Article ( Pdf PDF, Size: 212KB)


Commsec: Westpac / St. George Merger Analysis

Australia : Paper No. 20080504 : May 14, 2008

On Tuesday 13 May, Westpac (WBC) and St George (SGB) announced details of their merger agreement. They also took the opportunity to provide guidance as to next steps and the potential synergies that could result from the deal. An interesting aspect of this transaction is the apparent speed with which the SGB board and management have capitulated in the face of WBC’s offer. That fact that the board is prepared to accept a scrip bid for control at a lower price than its last equity raising in November ($35) is evidence of a massive reconsideration of SGB’s potential to prosper or perhaps even survive as a standalone organisation. While unable/unwilling to articulate why, SGB insisted in its analyst briefing yesterday that the WBC scrip offer was a good deal for shareholders. This analysis of the proposed Westpac/St George Bnk merger quotes Roy Morgan Research Full Article ( Pdf PDF, Size: 215KB)


Merrill Lynch: Westpac / St. George Details of Merger

Australia : Paper No. 20080503 : May 14, 2008

WBC has agreed to pay SGB shareholders 1.31 WBC shares (ex 70ยข 1H08 dividend) for every one SGB share, which at today’s close, values SGB shares at $32.88 (1.6% discount to SGB’s current cum 1H08 dividend share price). The SGB Board has indicated their intention to recommend the merger proposal, subject to an independent experts report and no superior proposal emerging. WBC expects the deal to be EPS positive by year three of the merger (i.e. 2011), and we estimate FY11F EPS +0.2%, but more accretive to free cash flow. Synergies were not detailed, but include cost, revenue and funding cost benefits. This analysis of the proposed Westpac/St George Bnk merger quotes Roy Morgan Research Full Article ( Pdf PDF, Size: 343KB)


The CBA Will Still Retain Consumer Dominance in Australia Against a Merged Westpac / St. George but Competition Increased

Australia : Article No. 754 : May 14, 2008

The impending merger of Westpac and St George will create a bank with 5.04 million personal customers (14+) in Australia compared to the current market leader the CBA with 6.88 million personal customers (14+) in Australia. Leadership will be retained by the CBA in all states except SA where the merged entity would be marginally ahead. The compatibility of Westpac and St George personal customer profiles will increase the prospects for a successful merger. Full article.


Roy Morgan Readership estimates for Australia for the 12 months to March 2008.

Australia : Article No. 753 : May 14, 2008

Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and ensures selection of the most appropriate publications to reach Population 14+ markets. Full article.


Future Summit Participants compared to the Australian Population

Australia : Paper No. 20080501 : Presented at Future Summit 2008 by Michele Levine, CEO Roy Morgan Research : May 13, 2008

A comparison of the opinions of Future Summit participants and those of the Australian population as well as today's article regarding Roy Morgan CEO, Michele Levine's presentation to the Future Summit in Sydney. Full Article ( Pdf PDF, Size: 9,602KB)


Concerns About Labor's Economic Competency Mount as Swan Prepares to Deliver First Budget

Special Poll : Finding No. 4294 : May 13, 2008

Special Morgan Poll qualitative research conducted on May 3/4, 2008, looked at concerns electors have about how the ALP Government and L-NP Opposition are handling their new jobs and also concerns electors have about how Prime Minister Kevin Rudd and Opposition Leader Brendan Nelson are handling their new jobs. Full article.


ALP Honeymoon Over Before Their First Federal Budget

Federal Poll : Finding No. 4293 : May 13, 2008

On the eve of the Federal Budget, ALP support is 47% (down 5.5% in a week and 7.5% since late April) - its lowest level since the ALP won the Federal election on November 24, 2007. L-NP support is 37%, Greens 9%, Family First 1% and Others 6%, according to a special telephone Morgan Poll taken late last week and over last weekend (May 7-11, 2008). Despite the drop in ALP support the ALP would still be re-elected with an increased majority if the election were held today. Full article.


 

PDF March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 49 KB)

PDF January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)

PDF December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)

PDF November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)

PDF May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)

PDF March 27, 2007:
Measuring Engagement
(Size: 273 KB)

PDF February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)

PDF December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)

PDF December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)

PDF October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)

PDF August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)

PDF July 20, 2006:
The Labour Market
(Size: 179 KB)

PDF July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)

PDF June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)

PDF May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)

PDF May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)

IE April 23-27, 2006: 
Baby Boomers – A Lucrative Market for the Pacific Asia Region

PDF March 1, 2006: 
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)

PDF February 09, 2006: 
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)

PDF November 11, 2005: 
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)

PDF October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)

PDF October 19, 2005: 
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)

IE October 5, 2005: 
Tourism & Leisure In The 21st Century

IE September 9, 2005: 
Men were from Mars, Women were from Venus

PDF August 30 - September 1, 2005: 
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)

PDF August 23-26, 2005: 
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)

PDF June 30, 2005: 
Superannuation Choice
(Size: 232 KB)

PDF May 30, 2005: 
Australia – Open For Business
(Size: 329 KB)

PDF May 19, 2005: 
Direct Mail And The Importance of Measurement
(Size: 620 KB)

PDF May 5-7, 2005: 
Technology, Innovation & Entrepreneurship
(Size: 437 KB)

PDF April 29, 2005: 
The Brand Strength of Sustainable Tourism
(Size: 581 KB)

PDF March 9-11, 2005: 
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)

PDF November 25, 2004: 
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)

PDF November 9, 2004: 
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)

PDF October 12, 2004: 
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)

PDF August 6, 2004: 
Connecting The World Through International Single Source
(Size: 1,836 KB)

PDF May 8, 2004: 
Globalisation – An International Perspective
(Size: 207 KB)

IE August 22, 2003: 
"It's Time" for a Realistic Measure of Unemployment in Australia

PDF July 31, 2002: 
Threats To The Environment
(Size: 80,501 KB)

PDF July 10, 2002: 
Australians and Giving – A Global Comparison
(Size: 263,201 KB)

Media Papers

April 18, 2008 
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media

March 19, 2008 
The Problem With Online Panels - Nielsen Online Gives Misleading Results

PDF February 9, 2008 
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)

PDF August 27, 2007 
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)

PDF August 14, 2007 
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)

PDF July 23, 2007 
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)

PDF June 27, 2007 
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)

PDF June 20, 2007 
Roy Morgan Media Research, 1941-2007
(Size: 162 KB)

PDF March 28, 2007 
Emerging Media Trends NZ
(Size: 988 KB)

PDF October 26, 2006 
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)

PDF September 14, 2006 
50 Years of TV
(Size: 136 KB)

PDF July 26, 2006 
To Buyers of Newspaper Advertisements and John Hartigan, CEO, News Ltd
(Size: 193 KB)

PDF July 24, 2006 
Newspapers are Transforming not Disappearing
(Size: 186 KB)

PDF July 20, 2006 
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)

PDF June 18, 2006 
NEWSPAPERS: On the way out?
(Size: 145 KB)

PDF June 29, 2006 
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)

PDF June 15, 2006 
A Global Review of Print Readership Surveys
By Andrew Green
See “Fairness of Research Method…” (Issue 4, p.23)

(Size: 351 KB)

PDF March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB)

PDF March 2006 
Assessing a fragmented landscape and what it means for your communication strategy

PDF December 8, 2005: 
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"

PDF November 19, 2005: 
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate

PDF November 17, 2005: 
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey

PDF September 5, 2005: 
Letter To The Editor - Australian Financial Review
(Size: 101 KB)

PDF October 23-26, 2005: 
Advertising-Adverteasing-Advertiring?
(Size: 101 KB)

PDF October 12 & 14, 2004: 
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)

PDF July 5, 2004: 
Pitfalls of International Market Research
(Size: 103 KB)

PDF July 5, 2004: 
People vs. USA Today, US Readership Estimates Must Be Believable
(Size: 343 KB)

PDF June 13-18, 2004:
A Fresh Look at Estimating Readership Frequency Distribution

PDF October 26-29, 2003:
Reading: Looking into…logging onto

PDF October 26-29, 2003:
Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way

PDF October 23, 2003:
Selling Print Short: The Need To Re-Assess Reading & Readership

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides)

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers

PDF October 29-November 1, 2001:
Single Source – For Increased Advertising Productivity in a Multimedia World

PDF May 7, 1998:
Proof! Same budget, get 30-60% Greater Value

PDF October 1997:
Pragmatic Readership Measure for the Future



Mapes and Ross

NEOs
NEOs

The report, resulting from 5 years of research with more than 50,000 respondents each year, provides new and startling insights into new powerhouse consumers - NEOs - who read more, know more, earn more, are more ethical, demand more and spend more than anyone else in Australia.

PDF NEO Power – How the new economic order is changing the way we live, work and play by futurists Ross Honeywill and Verity Byth
(Size: 327 kb) [ Buy the book here. ]

PDF Australian Online NEOs Report 2005 - Co-authored by NEO Group and Yahoo! Australia and NZ (Size: 10 mb)

PDF The Next Business Cycle Presentation - A View from the Premium End (September 2005)

PDFRoy Morgan and NEO Group unveil study into UK's high spenders (Size: 101 kb)


The Reactor
The Reactor

Unlike all other concept testing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.


Single Source
Single Source

Nowhere in the world is there a syndicated research product or series of industry monitors which matches the accuracy, integrity and sheer power of Roy Morgan Single Source research. The difference is that Roy Morgan Single Source actually gives you the customer.

PDFSingle Source - For Increased Advertising Productivity In A Multimedia World (Size: 156 kb)


ASTEROID
ASTEROID

Lost in your survey data? Escape with ASTEROID. The data analysis program that's revolutionising market research is already operating in over 365 client sites around the world.


Values Segments
Values Segments

Roy Morgan Values Segments*™ lets you find out how people think, their aspirations, self-images, behaviour and more.

* Developed in conjunction with Colin Benjamin - © The Horizons Network 1997.


Young Aust. Survey

The Young Australians Survey covers attitudes, activities, interests, media habits, consumption habits and spending of children in Australia aged 6 to 13.

PDFYoung Australians Survey
(Size: 2,187 kb)


ARF Info Centre
ARF Info Centre

Through the generous support of Roy Morgan International, the ARF is pleased to offer you access to selected research articles and papers on the topics of greatest interest to the industry. Find out more about the Roy Morgan Info Centre at the ARF


Online Store
Online Store

When you need to identify, quantify, understand or target, Roy Morgan’s detailed Target Profiles can bring you up to speed in minutes.

Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.

There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.

Click here to view profiles currently available



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