Tech crunch: Aussie households ditch 800,000 DVD players, 500,000 digital cameras and 5.7 million old TVs

dvd on the way out

Market Research : Finding No: 6250

When we think of obsolete technology, things like VCRs, film cameras and old box TVs quickly come to mind. But even more recently launched (and bought) items like DVD players, digital cameras and iPods have now all passed their adoption peaks—and Australian households are perhaps just throwing them away, technology ownership data from Roy Morgan Research shows.

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AdNews delegates React to Geico YouTube trickery

Market Research : Finding No: 6245

In the ‘Screen Wars’ session of the AdNews Media Summit today, delegates were treated to the latest sneaky Ad from US Insurer, Geico, which opens with the promise “You can’t skip this Geico ad because it’s already over” - a promise they then break by going on for, in this case, another 55 seconds!

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Home-brand products have a way to go with grocery buyers

home brands still need convincing

Market Research : Finding No: 6242

Although nearly half of Australia’s grocery buyers say they’ll go out of their way for a bargain, 70% stick to their favourite brands for most things and just 38% buy more stores’ products than well-known brands.

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On your bike! Cycling participation picks up speed

May 18 2015

The number of cyclists on Australian roads has sky-rocketed in the past decade. Whereas 2.1 million people cycled regularly or occasionally in 2005, the latest findings from Roy Morgan Research show that this has now reached 3.7 million people.

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Newsletter Updates

From Roy Morgan Research

Discover your competitive edge with the latest from Roy Morgan

State of the Nation Report No.20

Australia

Spotlight on Australian Politics

state of the nation report 20 

Federal 2 Party Vote

Morgan Poll - May 16/17. 2,439 electors Party
  • ALP

    51%
  • L-NP

    49%

Confidence Ratings

Latest Updates Latest Business Confidence and ANZ-Roy Morgan Consumer Confidence Ratings
  • Australian Business Confidence; 07/05/15

    105.1
  • Australian Consumer Confidence 19/05/15

    114.6
  • Chinese Consumer Confidence 20/05/2015

    144.0
  • Hong Kong Consumer Confidence 28/04/2015

    133.5
  • Indian Consumer Confidence 22/04/2015

    124.2
  • Indonesian Consumer Confidence 30/04/2015

    145.6
  • NZ Consumer Confidence 22/05/2015

    123.9
  • Singaporean Consumer Confidence 22/04/2015

    125.7
  • South Korean Consumer Confidence 28/04/2015

    79.3
  • Taiwanese Consumer Confidence 28/04/2015

    100.2
  • Thai Consumer Confidence 22/04/2015

    114.4
  • Vietnamese Consumer Confidence 22/04/15

    140.2

Unemployment

Latest Roy Morgan Unemployment & Under-employment Estimates - April 2015
  • Unemployment

    10.4%
  • Under-Employment

    9.0%

Top News Sites

Australia - March 2015 Website visitors 14+
  • SMH

    4,409,000
  • news.com.au

    4,365,000
  • ABC News

    3,620,000
  • dailymail.co.uk

    3,286,000
  • BBC

    2,710,000

Testimonials

About Roy Morgan Research

Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

— Australian Tourism Authority —

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