Readership in New Zealand, 12 Months to June 2025
Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2025.
Magazines
| Jul23-Jun24 | Jul24-Jun25 | ||||||
| Readership ‘000 | % of Population 14+ | Readership ‘000 | % of Population 14+ | % of Population 14+ Gain/Loss | Readership ‘000 Gain/Loss | % change in Readership |
|
| (unweighted) | 6,167 | 6,233 | |||||
| (POPN ‘000) | 4,308 | 4,393 | |||||
| MASS WOMEN’S MAGAZINES | |||||||
| Australian Women’s Weekly NZ Edition | 88 | 2.1% | 115 | 2.7% | 0.6% | 27 | 30.7% |
| NZ Woman’s Weekly | 103 | 2.4% | 90 | 2.1% | -0.3% | -13 | -12.6% |
| NZ Woman’s Day | 132 | 3.1% | 130 | 3% | -0.1% | -2 | -1.5% |
| New Idea | 54 | 1.3% | 60 | 1.4% | 0.1% | 6 | 11.1% |
| That’s Life! | 43 | 1.1% | 38 | 0.9% | -0.2% | -5 | -11.6% |
| WOMEN’S LIFESTYLE MAGAZINES | |||||||
| Lucky Break | 28 | 0.7% | 28 | 0.7% | 0.0% | 0 | 0.0% |
| Mindfood | 66 | 1.6% | 72 | 1.7% | 0.1% | 6 | 9.1% |
| WOMEN’S FASHION MAGAZINES | |||||||
| NZ Fashion Quarterly | 28 | 0.7% | 34 | 0.8% | 0.1% | 6 | 21.4% |
| NZ Weddings & Honeymoons | 31 | 0.8% | 22 | 0.5% | -0.3% | -9 | -29.0% |
| HOME, GARDEN AND FOOD MAGAZINES | |||||||
| Better Homes and Gardens | 18 | 0.5% | 30 | 0.7% | 0.2% | 12 | 66.7% |
| Bunnings Magazine | 59 | 1.4% | 56 | 1.3% | -0.1% | -3 | -5.1% |
| Habitat | 103 | 2.4% | 90 | 2.1% | -0.3% | -13 | -12.6% |
| Home NZ | 29 | 0.7% | 45 | 1.1% | 0.4% | 16 | 55.2% |
| Homestyle NZ | 46 | 1.1% | 28 | 0.7% | -0.4% | -18 | -39.1% |
| NZ Gardener | 107 | 2.5% | 85 | 2% | -0.5% | -22 | -20.6% |
| NZ House & Garden | 87 | 2.1% | 94 | 2.2% | 0.1% | 7 | 8.0% |
| Kiwi Gardener | 37 | 0.9% | 39 | 0.9% | 0.0% | 2 | 5.4% |
| Your Home & Garden | 49 | 1.2% | 43 | 1% | -0.2% | -6 | -12.2% |
| FOOD & ENTERTAINMENT MAGAZINES | |||||||
| Cuisine | 77 | 1.8% | 95 | 2.2% | 0.4% | 18 | 23.4% |
| Dish | 86 | 2% | 125 | 2.9% | 0.9% | 39 | 45.3% |
| HEALTH & FAMILY MAGAZINES | |||||||
| Healthy Food Guide | 18 | 0.5% | 16 | 0.4% | -0.1% | -2 | -11.1% |
| Tots to Teens | 8 | 0.2% | 13 | 0.3% | 0.1% | 5 | 62.5% |
| BUSINESS, FINANCIAL & AIRLINE MAGAZINES | |||||||
| Time | 30 | 0.7% | 30 | 0.7% | 0.0% | 0 | 0.0% |
| KiaOra (Air New Zealand inflight magazine) | 135 | 3.2% | 123 | 2.9% | -0.3% | -12 | -8.9% |
| GENERAL MAGAZINES | |||||||
| Avenues | 26 | 0.7% | 31 | 0.8% | 0.1% | 5 | 19.2% |
| Consumer | 63 | 1.5% | 49 | 1.2% | -0.3% | -14 | -22.2% |
| Good | 20 | 0.5% | 28 | 0.7% | 0.2% | 8 | 40.0% |
| National Geographic | 43 | 1% | 40 | 1% | 0.0% | -3 | -7.0% |
| NZ Geographic | 38 | 0.9% | 45 | 1.1% | 0.2% | 7 | 18.4% |
| North & South | 60 | 1.4% | 55 | 1.3% | -0.1% | -5 | -8.3% |
| Reader’s Digest | 28 | 0.7% | 34 | 0.8% | 0.1% | 6 | 21.4% |
| Grapevine | 28 | 0.7% | 35 | 0.9% | 0.2% | 7 | 25.0% |
| Metro | 27 | 0.7% | 48 | 1.2% | 0.5% | 21 | 77.8% |
| NZ Life & Leisure | 71 | 1.7% | 69 | 1.6% | -0.1% | -2 | -2.8% |
| New Zealand Listener | 219 | 5.1% | 224 | 5.2% | 0.1% | 5 | 2.3% |
| Art News NZ | 24 | 0.6% | 33 | 0.8% | 0.2% | 9 | 37.5% |
| Heritage NZ | 39 | 0.9% | 63 | 1.5% | 0.6% | 24 | 61.5% |
| Wilderness | 16 | 0.4% | 9 | 0.3% | -0.1% | -7 | -43.8% |
| The Shed | 13 | 0.3% | 14 | 0.4% | 0.1% | 1 | 7.7% |
| TV MAGAZINES | |||||||
| TV Guide | 127 | 3% | 115 | 2.7% | -0.3% | -12 | -9.4% |
| SPORTS MAGAZINES | |||||||
| NZ Outdoor Hunting | 30 | 0.8% | 50 | 1.2% | 0.4% | 20 | 66.7% |
| Rugby News | 22 | 0.6% | 18 | 0.5% | -0.1% | -4 | -18.2% |
| MOTORING MAGAZINES | |||||||
| AA Directions | 397 | 9.3% | 367 | 8.4% | -0.9% | -30 | -7.6% |
| NZ Autocar | 12 | 0.3% | 14 | 0.4% | 0.1% | 2 | 16.7% |
| NZ Classic Car | 21 | 0.5% | 15 | 0.4% | -0.1% | -6 | -28.6% |
| NZ Motorhomes Caravans & Destinations | 18 | 0.5% | 10 | 0.3% | -0.2% | -8 | -44.4% |
| FISHING MAGAZINES | |||||||
| Fish & Game NZ | 104 | 2.5% | 116 | 2.7% | 0.2% | 12 | 11.5% |
| NZ Fishing News | 26 | 0.6% | 17 | 0.4% | -0.2% | -9 | -34.6% |
| REAL ESTATE MAGAZINES | |||||||
| Property Press | 49 | 1.2% | 54 | 1.3% | 0.1% | 5 | 10.2% |
| NEWSPAPER INSERT MAGAZINES | |||||||
| Be Well (North Island) | 71 | 1.7% | 48 | 1.1% | -0.6% | -23 | -32.4% |
| Canvas (North Island) | 180 | 4.2% | 206 | 4.7% | 0.5% | 26 | 14.4% |
| Sunday Magazine | 118 | 2.8% | 111 | 2.6% | -0.2% | -7 | -5.9% |
| Viva (North Island) | 117 | 2.8% | 108 | 2.5% | -0.3% | -9 | -7.7% |
| Weekend (North Island) | 101 | 2.4% | 115 | 2.7% | 0.3% | 14 | 13.9% |
| Your Weekend | 98 | 2.3% | 104 | 2.4% | 0.1% | 6 | 6.1% |
Newspapers
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or digital (web or app).
| Digital (Web or App) |
Total Cross-Platform Audience (print, web or app) |
||||||
| Jul 23 – Jun 24 (000’s) |
Jul 24 – Jun 25 (000’s) |
Jul 23 – Jun 24 (000’s) |
Jul 24 – Jun 25 (000’s) |
Jul 23 – Jun 24 (000’s) |
Jul 24 – Jun 25 (000’s) |
% change in Total Cross- Platform Audience |
|
| (unweighted) | 6,167 | 6,233 | 6,167 | 6,233 | 6,167 | 6,233 | |
| (POPN ‘000) | 4,308 | 4,393 | 4,308 | 4,393 | 4,308 | 4,393 | |
| New Zealand Herald | 446 | 445 | 1,507 | 1,625 | 1,716 | 1,812 | 5.6% |
| Dominion Post | 154 | 137 | 221 | 269 | 329 | 355 | 7.9% |
| Northern Advocate | 37 | 57 | 99 | 121 | 116 | 157 | 35.3% |
| Waikato Times | 65 | 52 | 124 | 155 | 176 | 197 | 11.9% |
| Bay of Plenty Times | 39 | 52 | 92 | 132 | 120 | 168 | 40.0% |
| Rotorua Daily Post | 13 | 25 | 65 | 105 | 74 | 123 | 66.2% |
| Gisborne Herald | 28 | 30 | 58 | 72 | 71 | 87 | 22.5% |
| Taranaki Daily News | 44 | 35 | 97 | 100 | 118 | 125 | 5.9% |
| Wanganui Chronicle | 38 | 28 | 54 | 87 | 84 | 103 | 22.6% |
| Hawke’s Bay Today | 44 | 54 | 96 | 156 | 121 | 193 | 59.5% |
| Manawatu Standard | 25 | 21 | 63 | 81 | 82 | 96 | 17.1% |
| Wairarapa Times-Age | 21 | 25 | 29 | 53 | 48 | 72 | 50.0% |
| The Press | 131 | 108 | 189 | 195 | 264 | 267 | 1.1% |
| Otago Daily Times | 90 | 88 | 215 | 252 | 267 | 304 | 13.9% |
| Nelson Mail | 40 | 27 | 66 | 80 | 85 | 96 | 12.9% |
| Ashburton Guardian | 12 | 10 | 23 | 42 | 31 | 49 | 58.1% |
| Timaru Herald | 16 | 16 | 43 | 64 | 52 | 74 | 42.3% |
| Southland Times | 20 | 31 | 73 | 83 | 88 | 106 | 20.5% |
| Sunday Star Times | 140 | 118 | 64 | 74 | 194 | 182 | -6.2% |
| Sunday News | 41 | 27 | 32 | 28 | 69 | 53 | -23.2% |
Print is net readership in an average 7 days. Digital is average Website visitation and App usage (if available) in last 7 days.
Magazine Cross-Platform Audience
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
| Digital (web or app) |
Total Cross-Platform Audience (print, web or app) |
||||||
| Jul 23 – Jun 24 (000’s) |
Jul 24 – Jun 25 (000’s) |
Jul 23 – Jun 24 (000’s) |
Jul 24 – Jun 25 (000’s) |
Jul 23 – Jun 24 (000’s) |
Jul 24 – Jun 25 (000’s) |
% change in Total Cross- Platform Audience |
|
| (unweighted) | 6,167 | 6,233 | 6,167 | 6,233 | 6,167 | 6,233 | |
| (POPN ‘000) | 4,308 | 4,393 | 4,308 | 4,393 | 4,308 | 4,393 | |
| AA Directions | 397 | 367 | 187 | 240 | 472 | 493 | 4.4% |
| Australian Women’s Weekly NZ Edition | 88 | 115 | 61 | 95 | 132 | 190 | 43.9% |
| Dish | 86 | 125 | 93 | 159 | 154 | 237 | 53.9% |
| Fish & Game NZ | 104 | 116 | 72 | 111 | 147 | 198 | 34.7% |
| Habitat | 103 | 90 | 44 | 91 | 137 | 163 | 19.0% |
| Healthy Food Guide | 18 | 16 | 49 | 84 | 63 | 94 | 49.2% |
| Kiwi Gardener | 37 | 39 | 47 | 92 | 78 | 122 | 56.4% |
| Mindfood | 66 | 72 | 89 | 133 | 141 | 188 | 33.3% |
| New Idea | 54 | 60 | 33 | 60 | 78 | 102 | 30.8% |
| New Zealand Listener | 219 | 224 | 66 | 102 | 251 | 278 | 10.8% |
| North & South | 60 | 55 | 84 | 119 | 128 | 152 | 18.8% |
| NZ Gardener | 107 | 85 | 70 | 117 | 159 | 171 | 7.5% |
| NZ House & Garden | 87 | 94 | 75 | 104 | 148 | 173 | 16.9% |
| NZ Woman’s Day & Now To Love | 132 | 130 | 72 | 102 | 182 | 192 | 5.5% |
| NZ Woman’s Weekly & Now To Love | 103 | 90 | 72 | 102 | 153 | 163 | 6.5% |
| Property Press | 49 | 54 | 39 | 60 | 85 | 105 | 23.5% |
| That’s Life | 43 | 38 | 15 | 39 | 51 | 69 | 35.3% |
| Time | 30 | 30 | 10 | 27 | 38 | 55 | 44.7% |
| TV Guide | 127 | 115 | 41 | 79 | 147 | 173 | 17.7% |
Print is average issue readership.
Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.
