Readership in New Zealand, 12 Months to December 2025
Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2025.
Magazines
| Jan24-Dec24 | Jan25-Dec25 | ||||||
| Readership ‘000 | % of Population 14+ | Readership ‘000 |
% of Population 14+ | % of Population 14+ Gain/Loss | Readership ‘000 Gain/Loss | % change in Readership |
|
| (unweighted) | 6252 | 6364 | |||||
| (POPN ‘000) | 4365 | 4392 | |||||
| MASS WOMEN’S MAGAZINES | |||||||
| Australian Women’s Weekly NZ Edition | 102 | 2.3% | 97 | 2.2% | -0.1% | -5 | -4.9% |
| NZ Woman’s Weekly | 88 | 2.0% | 85 | 1.9% | -0.1% | -3 | -3.4% |
| NZ Woman’s Day | 145 | 3.3% | 123 | 2.8% | -0.5% | -22 | -15.2% |
| New Idea | 62 | 1.4% | 48 | 1.1% | -0.3% | -14 | -22.6% |
| That’s Life! | 38 | 0.9% | 42 | 0.9% | 0.0% | 4 | 10.5% |
| WOMEN’S LIFESTYLE MAGAZINES | |||||||
| Lucky Break | 27 | 0.6% | 23 | 0.5% | -0.1% | -4 | -14.8% |
| Mindfood | 59 | 1.4% | 79 | 1.8% | 0.4% | 20 | 33.9% |
| WOMEN’S FASHION MAGAZINES | |||||||
| NZ Fashion Quarterly | 33 | 0.8% | 24 | 0.5% | -0.3% | -9 | -27.3% |
| HOME, GARDEN AND FOOD MAGAZINES | |||||||
| Better Homes and Gardens | 23 | 0.5% | 29 | 0.7% | 0.2% | 6 | 26.1% |
| Bunnings Magazine | 51 | 1.2% | 59 | 1.4% | 0.2% | 8 | 15.7% |
| Habitat | 101 | 2.3% | 86 | 2.0% | -0.3% | -15 | -14.9% |
| Home NZ | 41 | 0.9% | 42 | 1.0% | 0.1% | 1 | 2.4% |
| Homestyle NZ | 39 | 0.9% | 27 | 0.6% | -0.3% | -12 | -30.8% |
| NZ Gardener | 96 | 2.2% | 88 | 2.0% | -0.2% | -8 | -8.3% |
| NZ House & Garden | 97 | 2.2% | 85 | 1.9% | -0.3% | -12 | -12.4% |
| Kiwi Gardener | 43 | 1.0% | 47 | 1.1% | 0.1% | 4 | 9.3% |
| Your Home & Garden | 47 | 1.1% | 55 | 1.2% | 0.1% | 8 | 17.0% |
| FOOD & ENTERTAINMENT MAGAZINES | |||||||
| Cuisine | 86 | 2.0% | 97 | 2.2% | 0.2% | 11 | 12.8% |
| Dish | 103 | 2.4% | 114 | 2.6% | 0.2% | 11 | 10.7% |
| HEALTH & FAMILY MAGAZINES | |||||||
| Healthy Food Guide | 19 | 0.4% | 18 | 0.4% | 0.0% | -1 | -5.3% |
| Tots to Teens | 8 | 0.2% | 10 | 0.2% | 0.0% | 2 | 25.0% |
| BUSINESS, FINANCIAL & AIRLINE MAGAZINES | |||||||
| Time | 30 | 0.7% | 30 | 0.7% | 0.0% | 0 | 0.0% |
| KiaOra (Air New Zealand inflight magazine) | 137 | 3.1% | 114 | 2.6% | -0.5% | -23 | -16.8% |
| GENERAL MAGAZINES | |||||||
| Avenues | 30 | 0.7% | 27 | 0.6% | -0.1% | -3 | -10.0% |
| Consumer | 58 | 1.3% | 53 | 1.2% | -0.1% | -5 | -8.6% |
| Good | 26 | 0.6% | 28 | 0.6% | 0.0% | 2 | 7.7% |
| National Geographic | 41 | 0.9% | 43 | 1.0% | 0.1% | 2 | 4.9% |
| NZ Geographic | 49 | 1.1% | 45 | 1.0% | -0.1% | -4 | -8.2% |
| Grapevine | 38 | 0.9% | 33 | 0.7% | -0.2% | -5 | -13.2% |
| Metro | 33 | 0.8% | 43 | 1.0% | 0.2% | 10 | 30.3% |
| NZ Life & Leisure | 68 | 1.6% | 71 | 1.6% | 0.0% | 3 | 4.4% |
| New Zealand Listener | 220 | 5.0% | 218 | 5.0% | 0.0% | -2 | -0.9% |
| Art News NZ | 24 | 0.6% | 28 | 0.6% | 0.0% | 4 | 16.7% |
| Heritage NZ | 52 | 1.2% | 67 | 1.5% | 0.3% | 15 | 28.8% |
| Wilderness | 14 | 0.3% | 8 | 0.2% | -0.1% | -6 | -42.9% |
| The Shed | 8 | 0.2% | 15 | 0.4% | 0.2% | 7 | 87.5% |
| TV MAGAZINES | |||||||
| TV Guide | 113 | 2.6% | 113 | 2.6% | 0.0% | 0 | 0.0% |
| SPORTS MAGAZINES | |||||||
| NZ Outdoor Hunting | 32 | 0.7% | 53 | 1.2% | 0.5% | 21 | 65.6% |
| Rugby News | 27 | 0.6% | 14 | 0.3% | -0.3% | -13 | -48.1% |
| MOTORING MAGAZINES | |||||||
| AA Directions | 382 | 8.7% | 388 | 8.8% | 0.1% | 6 | 1.6% |
| NZ Autocar | 9 | 0.2% | 22 | 0.5% | 0.3% | 13 | 144.4% |
| NZ Classic Car | 18 | 0.4% | 14 | 0.3% | -0.1% | -4 | -22.2% |
| NZ Motorhomes Caravans & Destinations | 18 | 0.4% | 11 | 0.3% | -0.1% | -7 | -38.9% |
| FISHING MAGAZINES | |||||||
| Fish & Game NZ | 106 | 2.4% | 130 | 3.0% | 0.6% | 24 | 22.6% |
| NZ Fishing News | 23 | 0.5% | 15 | 0.3% | -0.2% | -8 | -34.8% |
| NEWSPAPER INSERT MAGAZINES | |||||||
| Canvas (North Island) | 184 | 4.2% | 205 | 4.7% | 0.5% | 21 | 11.4% |
| Sunday Magazine | 116 | 2.6% | 100 | 2.3% | -0.3% | -16 | -13.8% |
| Viva (North Island) | 107 | 2.4% | 111 | 2.5% | 0.1% | 4 | 3.7% |
| Your Weekend | 107 | 2.5% | 88 | 2.0% | -0.5% | -19 | -17.8% |
Newspapers
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or digital (web or app).
| Digital (Web or App) |
Total Cross-Platform Audience (print, web or app) |
||||||
| Jan24-Dec24 (000’s) |
Jan25-Dec25 (000’s) |
Jan24-Dec24 (000’s) |
Jan25-Dec25 (000’s) |
Jan24-Dec24 (000’s) |
Jan25-Dec25 (000’s) |
% change in Total Cross- Platform Audience |
|
| (unweighted) | 6,252 | 6,364 | 6,252 | 6,364 | 6,252 | 6,364 | |
| (POPN ‘000) | 4,365 | 4,392 | 4,365 | 4,392 | 4,365 | 4,392 | |
| New Zealand Herald | 426 | 422 | 1,577 | 1,619 | 1,769 | 1,783 | 0.8% |
| The Post | 158 | 128 | 243 | 274 | 350 | 353 | 0.9% |
| Northern Advocate | 44 | 50 | 108 | 136 | 133 | 167 | 25.6% |
| Waikato Times | 61 | 51 | 139 | 166 | 190 | 200 | 5.3% |
| Bay of Plenty Times | 44 | 47 | 120 | 121 | 155 | 153 | -1.3% |
| Rotorua Daily Post | 14 | 23 | 73 | 121 | 83 | 138 | 66.3% |
| Gisborne Herald | 28 | 34 | 74 | 82 | 88 | 99 | 12.5% |
| Taranaki Daily News | 45 | 36 | 97 | 115 | 119 | 137 | 15.1% |
| Wanganui Chronicle | 38 | 28 | 72 | 96 | 97 | 114 | 17.5% |
| Hawke’s Bay Today | 55 | 42 | 124 | 159 | 161 | 180 | 11.8% |
| Manawatu Standard | 21 | 27 | 61 | 93 | 79 | 111 | 40.5% |
| Wairarapa Times-Age | 26 | 24 | 38 | 57 | 60 | 76 | 26.7% |
| The Press | 123 | 111 | 211 | 195 | 282 | 266 | -5.7% |
| Otago Daily Times | 92 | 96 | 246 | 243 | 301 | 293 | -2.7% |
| Nelson Mail | 42 | 19 | 69 | 80 | 90 | 91 | 1.1% |
| Ashburton Guardian | 13 | 7 | 30 | 53 | 39 | 59 | 51.3% |
| Timaru Herald | 14 | 12 | 54 | 58 | 62 | 65 | 4.8% |
| Southland Times | 26 | 27 | 80 | 81 | 100 | 96 | -4.0% |
| Sunday Star Times | 125 | 117 | 64 | 73 | 182 | 180 | -1.1% |
Print is net readership in an average 7 days. Digital is average Website visitation and App usage (if available) in last 7 days.
Magazine Cross-Platform Audience
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
| Digital (web or app) |
Total Cross-Platform Audience (print, web or app) |
||||||
| Jan24-Dec24 (000’s) |
Jan25-Dec25 (000’s) |
Jan24-Dec24 (000’s) |
Jan25-Dec25 (000’s) |
Jan24-Dec24 (000’s) |
Jan25-Dec25 (000’s) |
% change in Total Cross- Platform Audience |
|
| (unweighted) | 6252 | 6364 | 6252 | 6364 | 6252 | 6364 | |
| (POPN ‘000) | 4365 | 4392 | 4365 | 4392 | 4365 | 4392 | |
| AA Directions | 382 | 388 | 207 | 244 | 472 | 509 | 7.8% |
| Australian Women’s Weekly NZ Edition | 102 | 97 | 80 | 90 | 160 | 170 | 6.3% |
| Dish | 103 | 114 | 125 | 157 | 187 | 226 | 20.9% |
| Fish & Game NZ | 106 | 130 | 96 | 104 | 171 | 208 | 21.6% |
| Habitat | 101 | 86 | 71 | 79 | 155 | 154 | -0.6% |
| Healthy Food Guide | 19 | 18 | 65 | 77 | 80 | 87 | 8.8% |
| Kiwi Gardener | 43 | 47 | 70 | 99 | 107 | 131 | 22.4% |
| Mindfood | 59 | 79 | 103 | 133 | 150 | 190 | 26.7% |
| New Idea | 62 | 48 | 38 | 57 | 85 | 96 | 12.9% |
| NZ Gardener | 96 | 88 | 92 | 121 | 167 | 178 | 6.6% |
| NZ House & Garden | 97 | 85 | 83 | 107 | 158 | 169 | 7.0% |
| NZ Woman’s Day | 145 | 123 | 76 | 91 | 191 | 192 | 0.5% |
| NZ Woman’s Weekly | 88 | 85 | 76 | 91 | 144 | 156 | 8.3% |
| That’s Life | 38 | 42 | 23 | 38 | 55 | 71 | 29.1% |
| Time | 30 | 30 | 16 | 33 | 45 | 57 | 26.7% |
| TV Guide | 113 | 113 | 54 | 76 | 146 | 167 | 14.4% |
Print is average issue readership.
Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.
