Readership in New Zealand, 12 Months to June 2026
Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2026.
Magazines
| Jul24-Jun25 | Jul25-Jun26 | ||||||
| Readership ‘000 | % of Population 14+ | Readership ‘000 | % of Population 14+ | % of Population 14+ Gain/Loss | Readership ‘000 Gain/Loss | % change in Readership |
|
| (unweighted) | 6,233 | 6,410 | |||||
| (POPN ‘000) | 4,393 | 4,393 | |||||
| MASS WOMEN’S MAGAZINES | |||||||
| Australian Women’s Weekly NZ Edition | 115 | 2.6% | 83 | 1.9% | -0.7% | -32 | -27.6% |
| NZ Woman’s Weekly | 90 | 2.1% | 85 | 1.9% | -0.2% | -6 | -6.3% |
| NZ Woman’s Day | 130 | 3.0% | 122 | 2.8% | -0.2% | -8 | -6.1% |
| New Idea | 60 | 1.4% | 54 | 1.2% | -0.2% | -6 | -9.7% |
| That’s Life! | 38 | 0.9% | 41 | 0.9% | 0.0% | 3 | 8.5% |
| WOMEN’S LIFESTYLE MAGAZINES | |||||||
| Lucky Break | 28 | 0.6% | 23 | 0.5% | -0.1% | -5 | -18.9% |
| Mindfood | 72 | 1.6% | 77 | 1.7% | 0.1% | 4 | 5.8% |
| WOMEN’S FASHION MAGAZINES | |||||||
| NZ Fashion Quarterly | 34 | 0.8% | 32 | 0.7% | -0.1% | -2 | -4.9% |
| HOME, GARDEN AND FOOD MAGAZINES | |||||||
| Better Homes and Gardens | 30 | 0.7% | 23 | 0.5% | -0.2% | -7 | -24.2% |
| Bunnings Magazine | 56 | 1.3% | 60 | 1.4% | 0.1% | 4 | 7.0% |
| Habitat | 90 | 2.1% | 90 | 2.0% | -0.1% | -1 | -0.7% |
| Home NZ | 45 | 1.0% | 52 | 1.2% | 0.2% | 7 | 15.6% |
| Homestyle NZ | 28 | 0.6% | 24 | 0.5% | -0.1% | -5 | -17.0% |
| NZ Gardener | 85 | 1.9% | 85 | 1.9% | 0.0% | 0 | -0.5% |
| NZ House & Garden | 94 | 2.1% | 79 | 1.8% | -0.3% | -15 | -16.2% |
| Kiwi Gardener | 39 | 0.9% | 40 | 0.9% | 0.0% | 1 | 1.7% |
| Your Home & Garden | 43 | 1.0% | 51 | 1.2% | 0.2% | 8 | 17.4% |
| FOOD & ENTERTAINMENT MAGAZINES | |||||||
| Cuisine | 95 | 2.2% | 99 | 2.2% | 0.0% | 4 | 4.0% |
| Dish | 125 | 2.8% | 103 | 2.3% | -0.5% | -21 | -17.2% |
| HEALTH & FAMILY MAGAZINES | |||||||
| Healthy Food Guide | 16 | 0.4% | 17 | 0.4% | 0.0% | 1 | 3.6% |
| Tots to Teens | 13 | 0.3% | 9 | 0.2% | -0.1% | -4 | -29.6% |
| BUSINESS, FINANCIAL & AIRLINE MAGAZINES | |||||||
| Time | 30 | 0.7% | 37 | 0.8% | 0.1% | 7 | 22.9% |
| KiaOra (Air New Zealand inflight magazine) | 123 | 2.8% | 132 | 3.0% | 0.2% | 9 | 7.6% |
| GENERAL MAGAZINES | |||||||
| Avenues | 31 | 0.7% | 25 | 0.6% | -0.1% | -7 | -21.6% |
| Consumer | 49 | 1.1% | 85 | 1.9% | 0.8% | 36 | 72.3% |
| Good | 28 | 0.6% | 28 | 0.6% | 0.0% | 0 | 0.8% |
| National Geographic | 40 | 0.9% | 59 | 1.3% | 0.4% | 19 | 48.2% |
| NZ Geographic | 45 | 1.0% | 48 | 1.1% | 0.1% | 3 | 5.6% |
| Grapevine | 35 | 0.8% | 26 | 0.6% | -0.2% | -10 | -27.6% |
| Metro | 48 | 1.1% | 38 | 0.9% | -0.2% | -10 | -20.6% |
| NZ Life & Leisure | 69 | 1.6% | 55 | 1.3% | -0.3% | -14 | -20.2% |
| New Zealand Listener | 224 | 5.1% | 198 | 4.5% | -0.6% | -26 | -11.7% |
| Art News NZ | 33 | 0.8% | 21 | 0.5% | -0.3% | -12 | -35.2% |
| Heritage NZ | 63 | 1.4% | 65 | 1.5% | 0.1% | 2 | 2.8% |
| Wilderness | 9 | 0.2% | 19 | 0.4% | 0.2% | 9 | 98.4% |
| The Shed | 14 | 0.3% | 18 | 0.4% | 0.1% | 4 | 28.2% |
| TV MAGAZINES | |||||||
| TV Guide | 115 | 2.6% | 100 | 2.3% | -0.3% | -15 | -13.3% |
| SPORTS MAGAZINES | |||||||
| NZ Outdoor Hunting | 50 | 1.1% | 32 | 0.7% | -0.4% | -19 | -37.1% |
| Rugby News | 18 | 0.4% | 9 | 0.2% | -0.2% | -9 | -48.5% |
| MOTORING MAGAZINES | |||||||
| AA Directions | 367 | 8.4% | 397 | 9.0% | 0.6% | 30 | 8.1% |
| NZ Autocar | 14 | 0.3% | 30 | 0.7% | 0.4% | 16 | 109.1% |
| NZ Classic Car | 15 | 0.3% | 26 | 0.6% | 0.3% | 12 | 82.4% |
| NZ Motorhomes Caravans & Destinations | 10 | 0.2% | 15 | 0.3% | 0.1% | 5 | 52.9% |
| FISHING MAGAZINES | |||||||
| Fish & Game NZ | 116 | 2.6% | 147 | 3.4% | 0.8% | 32 | 27.4% |
| NZ Fishing News | 17 | 0.4% | 31 | 0.7% | 0.3% | 13 | 77.5% |
| NEWSPAPER INSERT MAGAZINES | |||||||
| Canvas (North Island) | 206 | 4.7% | 178 | 4.0% | -0.7% | -28 | -13.7% |
| Sunday Magazine | 111 | 2.5% | 120 | 2.7% | 0.2% | 9 | 7.7% |
| Viva (North Island) | 108 | 2.4% | 117 | 2.7% | 0.3% | 10 | 8.9% |
| Your Weekend | 104 | 2.4% | 93 | 2.1% | -0.3% | -11 | -10.2% |
Newspapers
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or digital (web or app).
| Digital (Web or App) |
Total Cross-Platform Audience (print, web or app) |
||||||
| Jul24-Jun25 (000’s) |
Jul25-Jun26 (000’s) |
Jul24-Jun25 (000’s) |
Jul25-Jun26 (000’s) |
Jul24-Jun25 (000’s) |
Jul25-Jun26 (000’s) |
% change in Total Cross- Platform Audience |
|
| (unweighted) | 6,233 | 6,410 | 6,233 | 6,410 | 6,233 | 6,410 | |
| (POPN ‘000) | 4,393 | 4,393 | 4,393 | 4,393 | 4,393 | 4,393 | |
| New Zealand Herald | 445 | 405 | 1,625 | 1,589 | 1,812 | 1,742 | -3.9% |
| The Post | 137 | 139 | 269 | 315 | 355 | 395 | 11.2% |
| Northern Advocate | 57 | 40 | 121 | 103 | 157 | 127 | -18.9% |
| Waikato Times | 52 | 57 | 155 | 158 | 197 | 196 | -0.8% |
| Bay of Plenty Times | 52 | 58 | 132 | 97 | 168 | 141 | -15.8% |
| Rotorua Daily Post | 25 | 12 | 105 | 80 | 123 | 90 | -26.7% |
| Gisborne Herald | 30 | 25 | 72 | 66 | 87 | 81 | -7.2% |
| Taranaki Daily News | 35 | 32 | 100 | 92 | 125 | 111 | -11.3% |
| Wanganui Chronicle | 28 | 29 | 87 | 57 | 103 | 76 | -26.7% |
| Hawke’s Bay Today | 54 | 41 | 156 | 110 | 193 | 133 | -31.2% |
| Manawatu Standard | 21 | 38 | 81 | 81 | 96 | 107 | 11.4% |
| Wairarapa Times-Age | 25 | 19 | 53 | 41 | 72 | 56 | -23.1% |
| The Press | 108 | 117 | 195 | 213 | 267 | 279 | 4.7% |
| Otago Daily Times | 88 | 96 | 252 | 206 | 304 | 264 | -13.4% |
| Nelson Mail | 27 | 18 | 80 | 52 | 96 | 65 | -32.8% |
| Ashburton Guardian | 10 | 8 | 42 | 43 | 49 | 49 | 1.7% |
| Timaru Herald | 16 | 13 | 64 | 43 | 74 | 51 | -30.7% |
| Southland Times | 31 | 19 | 83 | 79 | 106 | 91 | -14.4% |
| Sunday Star Times | 118 | 118 | 74 | 60 | 182 | 173 | -5.1% |
Print is net readership in an average 7 days. Digital is average Website visitation and App usage (if available) in last 7 days.
Magazine Cross-Platform Audience
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
| Digital (web or app) |
Total Cross-Platform Audience (print, web or app) |
||||||
| Jul24-Jun25 (000’s) |
Jul25-Jun26 (000’s) |
Jul24-Jun25 (000’s) |
Jul25-Jun26 (000’s) |
Jul24-Jun25 (000’s) |
Jul25-Jun26 (000’s) |
% change in Total Cross- Platform Audience |
|
| (unweighted) | 6,233 | 6,410 | 6,233 | 6,410 | 6,233 | 6,410 | |
| (POPN ‘000) | 4,393 | 4,393 | 4,393 | 4,393 | 4,393 | 4,393 | |
| AA Directions | 367 | 397 | 240 | 202 | 493 | 486 | -1.3% |
| Australian Women’s Weekly NZ Edition | 115 | 83 | 95 | 76 | 190 | 142 | -25.2% |
| Dish | 125 | 103 | 159 | 118 | 237 | 188 | -20.9% |
| Fish & Game NZ | 116 | 147 | 111 | 81 | 198 | 205 | 3.5% |
| Habitat | 90 | 90 | 91 | 66 | 163 | 142 | -13.0% |
| Healthy Food Guide | 16 | 17 | 84 | 67 | 94 | 77 | -17.7% |
| Kiwi Gardener | 39 | 40 | 92 | 84 | 122 | 109 | -10.3% |
| Mindfood | 72 | 77 | 133 | 74 | 188 | 133 | -29.2% |
| New Idea | 60 | 54 | 60 | 38 | 102 | 85 | -17.1% |
| NZ Gardener | 85 | 85 | 117 | 97 | 171 | 162 | -5.4% |
| NZ House & Garden | 94 | 79 | 104 | 94 | 173 | 151 | -12.4% |
| NZ Woman’s Day | 130 | 122 | 102 | 64 | 192 | 171 | -10.9% |
| NZ Woman’s Weekly | 90 | 85 | 102 | 64 | 163 | 137 | -15.5% |
| That’s Life | 38 | 41 | 39 | 24 | 69 | 58 | -16.0% |
| Time | 30 | 37 | 27 | 32 | 55 | 63 | 13.8% |
Print is average issue readership.
Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.
