Readership in New Zealand, 12 Months to December 2023
Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2023
Magazines
| Dec 2022 (000’s) |
Dec 2023 (000’s) |
|||||
| Readership ‘000 | % of Population 14+ | Readership ‘000 | % of Population 14+ | % of Population 14+ Gain/Loss | Readership ‘000 Gain/Loss | |
| (unweighted) | 6,572 | 6,254 | ||||
| (POPN ‘000) | 4,178 | 4,236 | ||||
| MASS WOMEN’S MAGAZINES | ||||||
| Australian Women’s Weekly NZ Edition | 110 | 2.6% | 120 | 2.8% | 0.2% | 10 |
| NZ Woman’s Weekly | 69 | 1.7% | 92 | 2.2% | 0.5% | 23 |
| NZ Woman’s Day | 117 | 2.8% | 131 | 3.1% | 0.3% | 14 |
| New Idea | 47 | 1.1% | 49 | 1.2% | 0.1% | 2 |
| That’s Life! | 44 | 1.0% | 43 | 1.0% | 0.0% | -1 |
| WOMEN’S LIFESTYLE MAGAZINES | ||||||
| Lucky Break | 32 | 0.8% | 34 | 0.8% | 0.0% | 2 |
| Mindfood | 62 | 1.5% | 80 | 1.9% | 0.4% | 18 |
| Nadia (quarterly from Jan23) | 43 | 1.0% | 44 | 1.0% | 0.0% | 1 |
| WOMEN’S FASHION MAGAZINES | ||||||
| NZ Fashion Quarterly | 33 | 0.8% | 33 | 0.8% | 0.0% | 0 |
| NZ Weddings & Honeymoons | 15 | 0.4% | 27 | 0.6% | 0.2% | 12 |
| HOME, GARDEN AND FOOD MAGAZINES | ||||||
| Better Homes and Gardens | 15 | 0.4% | 20 | 0.5% | 0.1% | 5 |
| Bunnings Magazine | 44 | 1.0% | 55 | 1.3% | 0.3% | 11 |
| Habitat | 99 | 2.4% | 104 | 2.5% | 0.1% | 5 |
| Home NZ | 36 | 0.9% | 52 | 1.2% | 0.3% | 16 |
| Homestyle NZ | 21 | 0.5% | 37 | 0.9% | 0.4% | 16 |
| NZ Gardener | 80 | 1.9% | 100 | 2.4% | 0.5% | 20 |
| NZ House & Garden | 74 | 1.8% | 79 | 1.9% | 0.1% | 5 |
| Your Home & Garden | 39 | 0.9% | 43 | 1.0% | 0.1% | 4 |
| FOOD & ENTERTAINMENT MAGAZINES | ||||||
| Cuisine | 71 | 1.7% | 92 | 2.2% | 0.5% | 21 |
| Dish | 72 | 1.7% | 95 | 2.2% | 0.5% | 23 |
| HEALTH & FAMILY MAGAZINES | ||||||
| Healthy Food Guide | 29 | 0.7% | 17 | 0.4% | -0.3% | -12 |
| Tots to Teens | 15 | 0.4% | 15 | 0.4% | 0.0% | 0 |
| BUSINESS, FINANCIAL & AIRLINE MAGAZINES | ||||||
| Time (fortnightly from Jan23) | 39 | 0.9% | 40 | 0.9% | 0.0% | 1 |
| KiaOra (Air New Zealand inflight magazine) | 75 | 1.8% | 125 | 2.9% | 1.1% | 50 |
| GENERAL MAGAZINES | ||||||
| Avenues | 29 | 0.7% | 30 | 0.7% | 0.0% | 1 |
| Consumer (bimonthly from Jan23) | 55 | 1.3% | 61 | 1.4% | 0.1% | 6 |
| Good | 31 | 0.7% | 41 | 1.0% | 0.3% | 10 |
| National Geographic | 37 | 0.9% | 51 | 1.2% | 0.3% | 14 |
| NZ Geographic | 51 | 1.2% | 30 | 0.7% | -0.5% | -21 |
| North & South | 52 | 1.2% | 59 | 1.4% | 0.2% | 7 |
| Reader’s Digest | 34 | 0.8% | 38 | 0.9% | 0.1% | 4 |
| Grapevine | 20 | 0.5% | 20 | 0.5% | 0.0% | 0 |
| Metro | 28 | 0.7% | 33 | 0.8% | 0.1% | 5 |
| NZ Life & Leisure | 55 | 1.3% | 64 | 1.5% | 0.2% | 9 |
| New Zealand Listener | 181 | 4.3% | 218 | 5.1% | 0.8% | 37 |
| Art News NZ | 31 | 0.7% | 29 | 0.7% | 0.0% | -2 |
| Heritage NZ | 60 | 1.4% | 46 | 1.1% | -0.3% | -14 |
| Wilderness | 15 | 0.4% | 17 | 0.4% | 0.0% | 2 |
| The Shed | 8 | 0.2% | 17 | 0.4% | 0.2% | 9 |
| TV MAGAZINES | ||||||
| TV Guide | 161 | 3.8% | 138 | 3.3% | -0.5% | -23 |
| SPORTS MAGAZINES | ||||||
| NZ Outdoor Hunting | 31 | 0.7% | 37 | 0.9% | 0.2% | 6 |
| Rugby News (monthly from Jan23) | 19 | 0.5% | 30 | 0.7% | 0.2% | 11 |
| MOTORING MAGAZINES | ||||||
| AA Directions | 316 | 7.6% | 379 | 8.9% | 1.3% | 63 |
| NZ Autocar | 20 | 0.5% | 20 | 0.5% | 0.0% | 0 |
| NZ Classic Car | 11 | 0.3% | 19 | 0.4% | 0.1% | 8 |
| NZ Motorhomes Caravans & Destinations | 11 | 0.3% | 13 | 0.3% | 0.0% | 2 |
| REAL ESTATE MAGAZINES | ||||||
| Property Press | 48 | 1.2% | 58 | 1.4% | 0.2% | 10 |
| NEWSPAPER INSERT MAGAZINES | ||||||
| Be Well (North Island) | 95 | 2.3% | 92 | 2.2% | -0.1% | -3 |
| Canvas (North Island) | 201 | 4.8% | 175 | 4.1% | -0.7% | -26 |
| Sunday Magazine | 134 | 3.2% | 129 | 3.0% | -0.2% | -5 |
| Viva (North Island) | 129 | 3.1% | 111 | 2.6% | -0.5% | -18 |
| Weekend (North Island) | 127 | 3.0% | 114 | 2.7% | -0.3% | -13 |
| Your Weekend | 106 | 2.5% | 101 | 2.4% | -0.1% | -5 |
Newspapers
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or digital (web or app).
| Digital (Web or App) |
Total Cross-Platform Audience (print, web or app) |
||||||
| Dec 2022 (000’s) | Dec 2023 (000’s) | Dec 2022 (000’s) | Dec 2023 (000’s) | Dec 2022 (000’s) | Dec 2023 (000’s) | % change in Total Cross- Platform Audience |
|
| (unweighted) | 6,572 | 6,254 | 6,572 | 6,254 | 6,572 | 6,254 | |
| (POPN ‘000) | 4,178 | 4,236 | 4,178 | 4,236 | 4,178 | 4,236 | |
| New Zealand Herald | 484 | 484 | 1,510 | 1,509 | 1,734 | 1,720 | -0.8% |
| Dominion Post | 141 | 145 | 263 | 248 | 357 | 341 | -4.5% |
| Northern Advocate | 60 | 43 | 115 | 97 | 158 | 122 | -22.8% |
| Waikato Times | 79 | 67 | 137 | 124 | 197 | 179 | -9.1% |
| Bay of Plenty Times | 52 | 58 | 100 | 95 | 136 | 142 | 4.4% |
| Rotorua Daily Post | 23 | 19 | 89 | 87 | 103 | 98 | -4.9% |
| Gisborne Herald | 27 | 24 | 60 | 46 | 73 | 60 | -17.8% |
| Taranaki Daily News | 31 | 39 | 98 | 94 | 114 | 116 | 1.8% |
| Wanganui Chronicle | 21 | 25 | 79 | 59 | 91 | 78 | -14.3% |
| Hawke’s Bay Today | 79 | 47 | 103 | 121 | 165 | 149 | -9.7% |
| Manawatu Standard | 23 | 34 | 85 | 81 | 101 | 109 | 7.9% |
| Wairarapa Times-Age | 26 | 14 | 45 | 31 | 65 | 42 | -35.4% |
| The Press | 135 | 119 | 175 | 172 | 253 | 246 | -2.8% |
| Otago Daily Times | 84 | 85 | 219 | 211 | 267 | 259 | -3.0% |
| Nelson Mail | 16 | 30 | 66 | 65 | 75 | 85 | 13.3% |
| Ashburton Guardian | 10 | 12 | 38 | 26 | 47 | 33 | -29.8% |
| Timaru Herald | 21 | 18 | 63 | 45 | 77 | 57 | -26.0% |
| Southland Times | 36 | 24 | 73 | 74 | 97 | 92 | -5.2% |
| Sunday Star Times | 137 | 151 | 56 | 56 | 185 | 195 | 5.4% |
| Sunday News | 32 | 62 | 52 | 39 | 83 | 95 | 14.5% |
Print is net readership in an average 7 days. Digital is average Website visitation and App usage (if available) in last 7 days.
Magazine Cross-Platform Audience
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
| Digital (web or app) |
Total Cross-Platform Audience (print, web or app) |
||||||
| Dec 2022 (000’s) | Dec 2023 (000’s) | Dec 2022 (000’s) | Dec 2023 (000’s) | Dec 2022 (000’s) | Dec 2023 (000’s) | % change in Total Cross- Platform Audience |
|
| (unweighted) | 6,572 | 6,254 | 6,572 | 6,254 | 6,572 | 6,254 | |
| (POPN ‘000) | 4,178 | 4,236 | 4,178 | 4,236 | 4,178 | 4,236 | |
| AA Directions | 316 | 379 | 158 | 180 | 405 | 460 | 13.6% |
| Australian Women’s Weekly NZ Edition | 110 | 120 | 54 | 63 | 150 | 173 | 15.3% |
| Dish | 72 | 95 | 87 | 118 | 134 | 184 | 37.3% |
| Habitat | 99 | 104 | 58 | 52 | 138 | 146 | 5.8% |
| Healthy Food Guide | 29 | 17 | 59 | 59 | 75 | 71 | -5.3% |
| Mindfood | 62 | 80 | 87 | 100 | 132 | 158 | 19.7% |
| Nadia | 43 | 44 | 52 | 64 | 84 | 95 | 13.1% |
| New Idea | 47 | 49 | 35 | 31 | 75 | 74 | -1.3% |
| New Zealand Listener | 181 | 218 | 75 | 54 | 226 | 246 | 8.8% |
| North & South | 52 | 59 | 78 | 96 | 114 | 137 | 20.2% |
| NZ Gardener | 80 | 100 | 54 | 75 | 121 | 155 | 28.1% |
| NZ House & Garden | 74 | 79 | 67 | 81 | 126 | 151 | 19.8% |
| NZ Woman’s Day & Now To Love | 117 | 131 | 77 | 79 | 176 | 184 | 4.5% |
| NZ Woman’s Weekly & Now To Love | 69 | 92 | 77 | 79 | 135 | 153 | 13.3% |
| Property Press | 48 | 58 | 39 | 39 | 85 | 92 | 8.2% |
| That’s Life | 44 | 43 | 29 | 23 | 65 | 58 | -10.8% |
| Time | 39 | 40 | 20 | 11 | 54 | 50 | -7.4% |
| TV Guide | 161 | 138 | 56 | 41 | 192 | 160 | -16.7% |
Print is average issue readership.
Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.
