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The Reactor is the original ‘Worm’ that has famously graphed viewers’ reactions to political debates over several decades and provided critical insights into the effectiveness of thousands of ads, programs and events, worldwide.
By turning a dial or dragging the Reactor slider-bar respondents continuously score the content of a program, advertisement or other item to be researched with their reactions averaged and graphed in real time. The audience reactions can be segmented and graphs (by age, gender, country etc) can be selected and displayed in real–time.
Audiences in a studio, auditorium or for meeting rooms can react in real time when the content is presented or discussed. This may be used for focus groups, adding audience involvement for events, live TV shows, advertisements conferences, and for longer programs (like political debates).
No other research technique can give you honest gut reaction like The Reactor.
Proven, cost-effective ad & concept testing
The Reactor is one of the key methodologies in our suite of Ad Research products.
The Reactor allows you to analyse the second-by-second reactions to your ads (and your competitors’) for less than the cost of a single focus group. The Reactor is an effective, proven methodology for measuring virtually unconscious reactions to ads and concepts, element by element, second by second. Respondents don’t have to tick boxes or select from pre-determined answers on a questionnaire. They’re not influenced by ‘group leaders’ or others’ opinions. Responses are instinctive, almost unconscious. They are recorded continuously (every second) and are available instantly, displayed as selectable graphs, synchronised with your video.
Uncover the strengths and weaknesses of multimedia campaigns. Test program content, presenters and promos for television & radio. Discover the ‘turn-offs’ and ‘hot buttons’ in speeches and presentations. Refine product concepts, designs and packaging with quantifiable feedback on every element. Test legal arguments or opening & closing statements with a ‘Reactor jury’ before trial. Track audience engagement at conferences and conventions. The Reactor’s scope is as broad as you want it to be.