Roy Morgan WorkSpace™
AI-driven content creation, powered by Roy Morgan's unparalleled consumer insights
Unlock Data-Driven Insights with WorkSpace™
Roy Morgan WorkSpace™ empowers marketers with the tools needed to thrive in a competitive landscape. Backed by the voice of 1 million Australians, WorkSpace™ offers unparalleled access to consumer preferences, enabling you to craft marketing strategies that truly resonate. Its user-friendly platform ensures a seamless experience, allowing you to focus on what matters most: connecting with your audience. Backed by decades of consumer research and sophisticated analytical frameworks, WorkSpace™ supports your marketing goals, driving growth and enhancing brand loyalty. Discover how WorkSpace™ can transform your approach to marketing today.
Unleash the Power of Generative AI
Imagine generating a fully segmented audience, highly persuasive copy and a media channel plan in just a few clicks. WorkSpace™ makes it possible. Our AI-powered copywriting tool crafts compelling content for everything from digital ads and EDMs to landing pages, ensuring your messaging resonates deeply with your target audience and drives meaningful engagement. While our intuitive media budget allocation application optimises campaign budgets across media channels for maximum impact. With WorkSpace™, anyone can become a copywriting and media planning expert, effortlessly scaling their content creation and maximising impact.
Watch the WorkSpace Ad Copy engine
Watch the WorkSpace Channel Plan engine
Your Choice of 1000's of Audiences
Choose from over 100,000 ready-made and custom consumer profiles using Roy Morgan Single Source, upload 1st party data, such as your customers, or use a Helix Personas profile generated from a web pixel or a catchment area.
WorkSpace™ Does More Than Write
Generate high-quality copy variations, get image recommendations, and receive precise targeting suggestions – all in one platform. Get the complete package with just a few clicks.
Your Brand, Your Voice
Seamlessly blends your brand’s unique tone of voice with the power of Roy Morgan’s extensive data, generating high-quality content that’s indistinguishable from your internal copywriters.
Smarter Marketing Campaigns
Reaching the right audience is becoming increasingly complex. Advertisers must now go beyond reach to earn audience attention and drive engagement. Roy Morgan’s data-driven channel planning tool empowers marketers to make smarter media investment decisions by optimising plans based on actual audience behaviour.
