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Eating & drinking out and playing computer games jump in popularity

Source: Roy Morgan Single Source, October 2015 to September 2016. Sample = 50,634 Australians 14+, April 2017 – March 2018. Sample = 50,014.
In the year to March 2018 Australians went out for food and drink nearly 1.35 billion times at cafes, restaurants, fast food outlets and pubs – or an average of 66 times each by every Australian aged 14+ – up by an average of 2 trips per Australians since last analysed in September 2016.

The other big increase over the period was Australians playing video, computer or board games at home. In the last 12 months an Australian played a video, computer or board game at home a total of 704 million times– up a total of 43 million since the year to September 2016.

Other popular activities in the last year included playing sport or doing formal exercise done 862 million times by Australians and up slightly from the year to September 2016, and visiting or hosting family and friends done 835 million times, and slightly down over the period.

Behind these four popular activities are a range of activities that Australians like to do with some slightly more popular than 18 months ago and some slightly less popular.

Increasing in popularity over the last 18 months including going to the movies, going to art galleries, museums, exhibitions and historical buildings, going on holiday, going to theatre, ballet, opera and concerts and going to zoos, theme parks and amusement parks.

In contrast there were several activities that declined in popularity including going to the beach, going to nightclubs, casinos, race tracks and RSL/Leagues clubs, playing poker machines and going to professional sports events.


Cumulative number of sporting, social and leisure activities

Activities Australian undertake - March 2018

Source: Roy Morgan Single Source, October 2015 to September 2016. Sample = 50,634 Australians 14+, April 2017 – March 2018. Sample = 50,014.

A closer analysis of Australians’ travel patterns reveals Australians together took 54 million holidays during the year (over 2.6 each on average, although around three in 10 of us didn’t take any trips).

Australians spent an average of four nights away each time, for a total of 211 million nights on holiday of our total 7.4 billion available nights on holidays (or 3% of our collective year).


Michele Levine, CEO – Roy Morgan, says although Australians are spending more time online as we outlined last week, popular sporting and leisure activities continue to increase led by Australians heading out for a bite to eat or a social drink:

“Last week we outlined the cumulative time spent by Australians with various types of media with time online whether at home, at work or elsewhere clocking in at 21.9 billion hours for the nation and exceeding the time spent at work of 20.5 billion hours for the first time.

“The good news is that there are plenty of other activities Australians love to enjoy when not working, sleeping, or spending time on the Internet. The most popular social activity for Australians is eating and drinking out done a cumulative 1.335 billion times in the 12 months to March 2018 – up 80 million on the year to September 2016.

“As well as the increasing popularity of heading out for a nice restaurant meal or a social drink with friends, Australians are also increasingly playing video, computer or board games at home now totalling 704 million occasions and up 43 million since late 2016.

“Although Australians are themselves engaging in doing more sport and formal exercise now done a cumulative 862 million times by Australians, fewer Australians are heading to professional sporting events, now down to 32 million times. This means Australians are approximately 27 times more likely to be engaging in their own sporting activity than paying to attend a professional sporting event.

“So how has Australia spent the last 12 months? Just under 12% of the country’s year was spent working, around 33% was media use of one sort or another, 3% was holidays, and we still squeezed in over 4.38 billion sporting, social, food and leisure activities.”

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