Helix Personas Pixel™

Give your website a sales edge. The Helix Personas Pixel overlays Roy Morgan’s world-class audience intelligence on your analytics – revealing who’s visiting, what they want, and how to convert them faster.

Why Sales & Marketing Teams Love It

• Know your buyer – not just the click: See beyond traffic numbers. Profile every visitor by Helix Personas to understand the real people behind the visit – and tailor your messages to what truly motivates them.
• Discover what drives demand: Pinpoint where your visitors live and which campaigns are delivering results. Focus spend on the channels and regions that convert.
• Retarget with intent: Build high-performing social audiences based on interests and browsing behaviour – reaching the right people, at exactly the right moment.
• Get started fast: Drop in a single pixel, set up in minutes, and start surfacing new growth opportunities instantly.

Your Growth Dashboard
All your performance intelligence – in one powerful view.

• Track what matters: Instantly see which pages attract and convert your most valuable visitors.
• Follow every journey: Understand how visitors arrive, where they go, and what converts them.
• Drill down for action: Filter by page, location, referrer, time, or Helix Persona to uncover high-ROI segments.
• Localise with precision: Visualise visitor density down to postcode or SA1 level for smarter catchments, events, and geo-targeted ads.
• Plan with Personas: Compare Helix Personas by geography and time to align content, offers, and sales outreach.
• Activate instantly: Target Metrotechs in Sydney who viewed your homepage – perfect for follow-up ads or personalised emails.
• Optimise every click: Understand which UTMs drive results and fine-tune creative and spend.
• Prove ROI: Optionally connect online engagement to in-store or attraction visits to close the loop.

Seamless Integration with Roy Morgan WorkSpace
Connect the Helix Personas Pixel to Roy Morgan WorkSpace to:

• Create hyper-targeted ad campaigns across Google, Meta, and more.
• Boost conversions with personalised, persona-based messaging.
• Refine strategies using real visitor behaviour and audience insight.

Make Every Campaign Smarter
Turn anonymous visitors into ready-to-activate audiences. Personalise your marketing, focus your budget, and accelerate conversions – without adding complexity.

See how the Helix Personas Pixel can transform your digital strategy.

To learn more, contact us at live@roymorgan.com.