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Roy Morgan releases new 'political' audiences segments for advertisers and media agencies

Roy Morgan releases new ‘political’ audience segments for advertisers and media agencies to reach Undecided and Swinging Voters

The new audience segments enable advertisers such as political parties and others to precisely target audiences made up of; undecided and swinging voters to those concerned with issues such as health, education, the environment, tax, defence, rural & regional issues, unemployment, improving business conditions, crime, workplace and immigration.
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Cross-Platform Magazine Readership for March 2016

Print is average issue readership; digital is website visitation and app usage in an average 4 weeks, except for weekly titles which are in an average 7 days (denoted by *)
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Top Travel Sites

Australia - March 2015 Website visitors 14+
  • Qantas

    2,543,000
  • Booking.com

    1,844,000
  • Virgin Australia

    1,821,000
  • Tripadvisor

    1,749,000
  • Jetstar

    1,612,000

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About Roy Morgan Research

Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

— Australian Tourism Authority —

Top sites via Mobile or Tablet

Australia - March 2015 Australians 14+
  • Google Search

    11,168,000
  • Facebook

    9,862,000
  • YouTube

    7,707,000
  • Google Maps

    6,257,000
  • Hotmail/Live/Outlook.com

    3,999,000

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At Roy Morgan Research

Our business is built on the best people.  If you’re innovative, dynamic and would enjoy working with the world’s best data we’d love to hear from you.