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Mobile mums: what do they do on their smartphones?

Source: Roy Morgan Single Source, January 2014 –December 2014, samples n= 1,973 women who own a smartphone and have children in the home, compared with total sample n = 8,841 Australians 14+ who own a smartphone.
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businesscouple

Business confidence declines in April

Source: Roy Morgan Business Single Source (Australia), December 2010-April 2015. Average monthly sample last 12 months, approx. 1,000.
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Top Travel Sites

Australia - March 2015 Website visitors 14+
  • Qantas

    2,543,000
  • Booking.com

    1,844,000
  • Virgin Australia

    1,821,000
  • Tripadvisor

    1,749,000
  • Jetstar

    1,612,000

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Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

— Australian Tourism Authority —

Top sites via Mobile or Tablet

Australia - March 2015 Australians 14+
  • Google Search

    11,168,000
  • Facebook

    9,862,000
  • YouTube

    7,707,000
  • Google Maps

    6,257,000
  • Hotmail/Live/Outlook.com

    3,999,000

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