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Volkswagen reclaims top spot in brand-loyalty stakes

Volkswagen reclaims top spot in brand-loyalty stakes

Three years after the emissions reporting scandal broke worldwide, Volkswagen has regained the top spot in the non-luxury-vehicle brand-loyalty stakes in Australia, according to the latest survey data from Roy Morgan Research.
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Digital inclusion improving across Australia, but digital divide continues to widen

Digital inclusion improving across Australia, but digital divide continues to widen

The release of the third Australian Digital Inclusion Index (ADII) shows, with the exception of the Northern Territory, that digital inclusion is improving in all states and territories, with Australians also spending more time online than ever before. However, the gap between included and excluded Australians is substantial and continues to widen for some groups, particularly those with low levels of income and employment.
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The next generation of Helix Personas has arrived!

Roy Morgan yesterday launched the next generation of its world-class psychographic customer segmentation and data integration tool, Helix Personas, offering clients the most powerful way yet to boost their marketing return-on-investment.
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Top Travel Sites

Australia - June 2018 Website visitors 14+
  • tripadvisor.com.au

    3,106,000
  • qantas.com.au

    3,000,000
  • booking.com

    2,845,000
  • jetstar.com.au

    1,813,000
  • virginaustralia.com.au

    1,615,000

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Australia - June 2018 Australians 14+
  • Facebook Messenger

    8,492,000
  • Facebook

    9,705,000
  • Google Maps

    7,647,000
  • YouTube

    7,220,000
  • Google Search

    6,315,000

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