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Victoria top pick for short holidays, NSW for longer ones

Victoria top pick for short holidays, NSW for longer ones

Source: Roy Morgan Single Source Australia, July 2018 – June 2019. Base for next short holiday: Australians aged 14+ who intend on taking a short holiday (1-2 nights) in the next 12 months, n=6,756. Base for next long holiday: Australians aged 14+ who intend on taking a long holiday (3+ nights) in the next 12 months, n=6,891.
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Qantas flies above the rest in both domestic travel and business airline satisfaction

Qantas flies above the rest in both domestic travel and business airline satisfaction

Source: Roy Morgan Single Source, (Domestic) Mar. 2019-Aug. 2019, n = 2,636. (Domestic Business) Mar. 2019- Aug. 2019, n= 532. Base: (Domestic) Australians aged 14+ who have used domestic airline in past twelve months, (Domestic Business) Australians aged 14+ who have used domestic airline for business travel in past twelve months.
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Top Travel Sites

Australia - September 2019 Australians 14+
  • qantas.com.au (Qantas)

    3,277,000
  • tripadvisor.com.au

    3,132,000
  • booking.com

    2,864,000
  • jetstar.com.au (Jetstar)

    1,627,000
  • virginaustralia.com.au (Virgin Australia)

    1,615,000

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Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

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Top apps via Mobile or Tablet

Australia - September 2019 Australians 14+
  • Facebook

    11,227,000
  • Facebook Messenger

    9,980,000
  • Google Maps

    9,699,000
  • YouTube

    8,803,000
  • Google Search

    8,022,000

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