Newspaper Cross-Platform Audience, 6 months to June 2020

Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app, and includes access via Apple News.

In line with traditional digital measures all results are 4 week estimates rather than print currency ‘average issue readership’ (AIR). The print currency ‘AIR’ readership estimates for magazines are available to view in detail on the Roy Morgan website here.

 
Print
(4 weeks)
Digital
(4 weeks)
(incl. Apple news)
Total Cross-Platform Audience
(4 weeks) 
(incl. Apple news)

Jan - Jun Jan - Jun Jan - Jun

2020 2020 2020
  Publication ('000s) ('000s) ('000s)
  (unweighted) 28,112 28,112 28,112
  (Popn '000) 21,041 21,041 21,041
  Adelaide Advertiser 815 1,326 1,794
  Canberra Times 300 981 1,211
  Courier-Mail 1,324 1,925 2,842
  Daily Telegraph 2,164 3,443 4,850
  Financial Review 1,117 2,401 3,209
  Herald Sun 2,396 2,722 4,300
  Mercury 171 333 459
  Newcastle Herald 205 265 411
  Sunday Times 484 1,543 1,864
  Sydney Morning Herald 1,935 7,578 8,259
  The Age 1,624 4,906 5,601
  The Australian 2,477 2,445 4,323
  The Saturday Paper 397 347 731
  West Australian 1,075 679 1,411