Newspaper Cross-Platform Audience, 12 months to December 2020

Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app, and includes access via Apple News.

In line with traditional digital measures all results are 4 week estimates rather than print currency ‘average issue readership’ (AIR). The print currency ‘AIR’ readership estimates for magazines are available to view in detail on the Roy Morgan website here.

 
Print
(4 weeks)
Digital
(4 weeks)
(incl. Apple news)
Total Cross-Platform Audience
(4 weeks) 
(incl. Apple news)

12m to Dec 12m to Dec 12m to Dec

2020 2020 2020
  Publication ('000s) ('000s) ('000s)
  (unweighted) 61,294 61,294 61,294
  (Popn '000) 21,069 21,069 21,069
  Adelaide Advertiser 864 1,219 1,755
  Canberra Times 190 825 978
  Courier-Mail 1,474 1,834 2,888
  Daily Telegraph 2,312 3,181 4,914
  Financial Review 1,172 2,271 3,233
  Herald Sun 2,525 2,875 4,581
  Mercury 166 310 446
  Newcastle Herald 226 313 524
  Sunday Times 557 1,675 2,056
  Sydney Morning Herald 1,969 7,699 8,502
  The Age 1,612 5,185 5,991
  The Australian 2,731 2,531 4,784
  The Saturday Paper 458 348 781
  West Australian 1,158 725 1,612