Newspaper Cross-Platform Audience, 12 months to March 2019

Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app.

  Print
Digital
(web or app)
Total Cross-Platform Audience 
(print, web or app)

Mar Mar Mar Mar Mar Mar
% change in
Total Cross- 
Platform Audience

2018 2019 2018 2019 2018 2019
Publication ('000s) ('000s) ('000s) ('000s) ('000s) ('000s)
(unweighted) 50,014 51,362 50,014 51,362 50,014 51,362  
(Popn '000) 20,198 20,568 20,198 20,568 20,198 20,568  
TOTAL Newspapers** 11,534 10,656 11,605 11,750 16,056 15,703 -2.2%
Adelaide Advertiser 546 541 706 670 1,063 1,001 -5.8%
Canberra Times 99 87 382 338 452 393 -13.1%
Courier-Mail 948 900 1,338 1,064 2,033 1,750 -13.9%
Daily Telegraph 1,325 1,232 2,396 1,977 3,301 2,871 -13.0%
Financial Review 392 360 1,103 1,212 1,404 1,469 4.6%
Herald Sun 1,491 1,269 1,948 2,040 2,982 2,905 -2.6%
Mercury 106 106 117 117 205 200 -2.4%
Newcastle Herald 168 117 153 114 289 216 -25.3%
Sunday Times 334 340 746 667 983 888 -9.7%
Sydney Morning Herald 1,051 912 3,801 3,617 4,269 4,043 -5.3%
The Age 926 782 2,647 2,489 3,102 2,792 -10.0%
The Australian 858 860 1,971 1,857 2,585 2,465 -4.6%
The Saturday Paper 121 131 125 156 222 259 16.7%
West Australian 669 681 542 601 1,071 1,095 2.2%
Print is net readership in an average 7 days; digital is net website visitation and app usage in an average 7 days.
**TOTAL Newspapers includes all newspapers (incl. Communities). It is NOT just the newspapers above.