How Australia is changing
shows where we are heading
What are the key trends and issues facing Australians today? How have they evolved over the last 15 years? What are the key drivers of change and the motivational factors that help predict future preferences and behaviour?
We live in an increasingly complex social environment. From the changing role of women and globalisation to the warp-speed evolution of technology, Australians are surrounded – and influenced – by the relentless change that characterises 21st century life.
Released on a quarterly basis since 1997, and based on more than half a million interviews, The Roy Morgan State of the Nation Report provides a unique insight into Australian society. It puts our nation’s shifting trends into perspective and helps provide an understanding how your company can prosper in these changing times.
Scope of the Report
The report covers all aspects of Australian life, giving you a bird’s eye view of:
Each report also features a spotlight on a specific issue — for example, online shopping, housing affordability, rural Australia — for added insight.
Why you need the State of the Nation Report
With access to the insights and trends revealed in this report, you’ll have all the necessary quantitative trend data to provide context for your next market review, strategic marketing planning, advertising brief development, management update presentation or conference address.