Fruit shops now account for just under 16% of the market.
“Australia’s ‘Big Two’ supermarket chains Woolworths and Coles now capture over 60% of Australia’s $100b+ grocery market – see analysis here.
“In recent years the Big Two have been moving to consolidate their market shares in various fresh food markets including fresh fruit & veg, fresh meat, fresh bread, fresh deli and fresh seafood.
“Woolworths has the largest market share in dollars spent, with 27.4% of the total fresh fruit and vegetable market. This is significantly more share than Coles, who average almost the same number of weekly shoppers for fruit and vegetables but only have 23.4% of the total market share.
“It’s not surprising that supermarkets are increasing market share as many Australians buy at least some of their fruit and veg at a supermarket, even if they also buy some at a market or fruit shop. 56% of Australians who purchased fresh fruit or vegetables from a fruit shop also purchased fruit or vegetables from a supermarket in an average seven days.
“With the emergence of fruit delivery services and the anticipated release of Amazon Fresh in Australia, the pressure on fruit shops will be even greater. We expect to see fruit shops surviving in areas where supermarkets don't deliver great fruit and vegetables, and in areas where consumers are actively choosing specialist food and the fruit shop offers something special.
“The Supermarket & Fresh Food Currency Report contains a detailed overview of the food & grocery market in Australia today together with trended data spanning nine years. The report covers the total grocery market, as well as reporting on all sub-categories, namely: Supermarkets, Fresh Meat, Fresh Delicatessen items, Fresh Bread and Fresh Fruit/Vegetables.
“The report looks at long and short-term trends for the market size and share (in dollars), customer numbers and cross visitation at major supermarkets and for each grocery category. All data is at a National level, and state-based reports are available on request.”