The Top 10 most popular newspaper sections on Monday to Friday, Saturday and Sunday
Throughout the week, News and Sport are the top two most popular sections among Australian newspaper readers. Excluding these, however, the Top 10 most popular sections vary considerably from weekday to weekend.
Holidays and Travel jumps from fourth most popular section on weekdays to first on both Saturday and Sunday.
Conversely, Business ranks fifth during the working week but drops out of the Top 10 altogether come the weekend—behind the Gardening section.
Movies, restaurants and bars appeal from Monday to Saturday, but on Sunday we atone with Health and Wellbeing, and would rather check what’s on the box than read opinion columns or letters to the editor.
Top 10 Most Popular Newspaper Sections (Excluding News and Sport)
Source: Roy Morgan Single Source, April 2012 - March 2013, n = 21,043. Based on Sections read M-F, Sat, Sun across The Australian, Financial Review, Daily Telegraph, Sydney Morning Herald, Herald Sun, The Age, Courier Mail, Adelaide Advertiser and West Australian. Respondents select all sections they ‘usually read or look into’.
George Pesutto, General Manager – Media & Communications, Roy Morgan Research, says:
“Although sectional readership preferences vary widely by newspaper, these overall results provide a glimpse into what content appeals to readers throughout the week.
“It is most interesting to see how different newspapers have different popular sections largely based on the types of readers they have and their personality.”
Click here to view our extensive range of Media Profiles, including Newspapers, Radio, Magazines, and TV involvement. These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.
For comments or more information please contact:
George Pesutto
General Manager – Media & Communications
Phone: +61 (3) 9224 5206
About Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
