Roy Morgan is Australia’s best known and longest established market research company, with an unparalleled reputation for reliable, accurate, meaningful, revealing market research. Proudly independent, the Company now operates globally.
Comprising more than 80 years of tracking social trends and developing innovative methodologies and new technologies. Proudly independent, we’ve built a reputation based on our unfailingly accurate data and products like our Morgan Poll and our extensive Single Source survey.
With that independence, comes research free of hidden agendas — our respected Morgan Poll being an obvious example. This unerring, unbiased measure of the political climate has generated countless headlines over the years and caused politicians to quake in their boots.
Roy Morgan is led by Executive Chairman Gary Morgan and Chief Executive Officer Michele Levine. As the country’s leading pollster, Gary has his finger on the pulse of the key issues facing Australians and with over 30 years’ experience as a researcher, Michele has been responsible for thousands of surveys, including many of the largest research projects ever undertaken in Australia.