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ING home loan customers once again the most satisfied with their bank, followed by Bendigo, Bankwest and ME Bank

Source: Roy Morgan Single Source Australia, July 2019 – Dec. 2019, n = 30,970, July 2020 – Dec. 2020, n = 31,274. Base: Australians aged 14+. *The ten banks shown have a minimum sample size of at least 80 for the periods reported.

New financial data from Roy Morgan shows ING not only retained its position at the top of banking customer satisfaction ratings among home loan customers, it increased an already exceptional score of 94.4% in November 2020 to 95.1% in December 2020. This is up 5.8% on a year earlier (89.3% in December 2019).

In fact, Australia’s top 12 banks collectively increased their home loan customer satisfaction from 74% in December 2019 to 79.5% a year later. 

The data covers six months, July to December 2020. This period began with more than Australian 436,000 home loans deferred, as customers impacted by the COVID-19 pandemic took an initial payment pause of up to six months, and ended with all but around 100,000 of these borrowers having resumed payments.

Following leader ING is Bendigo Bank, with a home loan customer satisfaction rating of 88.1% (a lift from 83.3% a year earlier). Next are Bankwest and ME Bank, equal on 88% each. For Bankwest this is a jump up from its rating of 77.1% a year earlier, however ME Bank actually fell from a 91.4% satisfaction rating. CBA once again has the highest home loan customer satisfaction among the big four banks, with a rating of 80%. Total home loan customer satisfaction with the big four banks as a group is 77.6%.

Customer satisfaction ratings of home loan banking customers: Dec. 2019 cf. Dec. 2020

Source: Roy Morgan Single Source Australia, July 2019 – Dec. 2019, n = 30,970, July 2020 – Dec. 2020, n = 31,274.
Base: Australians aged 14+. *The ten banks shown have a minimum sample size of at least 80 for the periods reported.

These latest banking satisfaction ratings come from the Roy Morgan Single Source survey, derived from in-depth interviews with over 50,000 Australians each year.

Roy Morgan CEO Michele Levine says banks will be pleased the strong efforts they made to help their customers during the pandemic have been appreciated, however the next few months will be a critical time for many home-loan borrowers.  

“Home loan customer satisfaction for Australia’s top 12 banks as a group lifted from 74% in December 2019 to 79.5%, on a six-month average. This is the result of the support banks showed for borrowers, including mortgage-holders, who were doing it tough. 

ING continues to perform at a stellar level, once again landing the highest home loan customer satisfaction with a remarkable 95.1%. This is quite a way ahead of the big four banks’ collective rating of 77.6%, but Bendigo Bank, Bankwest and ME Bank are all making a strong showing.

It's reassuring to see so many mortgage-holders who took a payment pause are back on track, but as we found recently, 20% of these borrowers, an estimated 783,000, were at risk of mortgage stress as last year drew to a close. Government support in the form of JobKeeper and JobSeeker payments are set to finish by the end of next month, which means those with home-loans who are currently teetering on the edge may be in serious trouble.

Roy Morgan will continue to closely monitor mortgage stress, unemployment and other key measures, as well as continuing to measure home-loan consumer satisfaction with the banks that play a large part in this picture.”

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